Digital Marketing Articles

Stacia Secreriat
Digital Marketing Specialist

Backstage Access: Behind the Scenes of a Digital Marketing Department

April 11th, 2013

Topics: Digital Marketing, Innovations, Methodology

Backstage Access was born of Webtrends’ love for all things data. We love to share campaign results internally and sometimes marvel at interesting data points. So why keep these insights to ourselves? We know you’re working on the same problems we are, so let’s join forces.

Tom Waterfall
Director of Optimisation Solutions, EMEA

Conversion optimisation in an increasingly internationalised online world: part 1

April 10th, 2013

Topics: Conversion Optimization, Digital Marketing

It’s important for businesses to recognise that countries or cultures interact with websites differently and should therefore be treated with a bespoke experience. In the realm of conversion optimisation, there are a number of best practices that can be considered.

Eric Butler
Senior Director, Emerging Technologies

Introducing ‘As-It-Happens’ Visitor Data with Session Streams

April 9th, 2013

Topics: Digital Marketing, Featured, Streams

Customers are already using Streams to solve real problems, streamline their operations, and create new ideas within their businesses. This week, Webtrends Streams takes another leap into the future with the addition of Session Streams.

Mike Ricci
VP – Digital/Solutions Marketing

Real-Time Marketing: Why You’ll Get Nowhere without Measurement

April 5th, 2013

Topics: Customer Stories, Digital Marketing, Featured, Mobile Measurement, Social Measurement

The best digital marketers in the space are putting measurement front and center. This allows them to better harness data to reach consumers in new and increasingly more relevant ways.

Chase Wells
Ads Partner Manager

Search + Social, and Other Highlights from SES New York

April 4th, 2013

Topics: Digital Marketing, Events, Featured

For those of us who have been attending search conferences for years, experiencing the new focus of this year’s recent Search Engine Strategies (SES) conference in New York was very refreshing.

Stephen Eide
Training and Development Specialist

Video Analytics: The New Frontier

April 1st, 2013

Topics: Digital Marketing, Featured, Social Measurement, Social Media Measurement, Training

Many marketers are still getting their heads around how to measure success on YouTube. As with anything we do, the key is measuring the right things. It also means seeing the larger context to make sure those measurements have meaning, and then acting on what we’ve learned.