Sandra Elliott
Director, Education Services
January 17th, 2013
Topics: About, Analytics, Digital Marketing, Engage, Events, Featured, Optimization, Social, Training
Planning to go to Engage 2013? Be sure to sign up for our award-winning training immediately following the conference. Here are five quick reasons why you should attend a training course at Engage.
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Eric T. Peterson
CEO and Founder, Web Analytics Demystified, Inc.
January 16th, 2013
Topics: About, Analytics, Digital Marketing, Featured, Innovations, Partners, Streams
This is why I am excited about Webtrends Streams, and why Web Analytics Demystified has signed on as Webtrends’ only Streams reseller. For the first time ever, thanks to the Streams APIs, we are able to help our clients feel and respond to the pulse of their digital interactions as they happen – quickly, easily, and cheaply.
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Benjamin Diggles
Director of Digital Marketing
January 15th, 2013
Topics: About, Digital Marketing, Featured, Innovations
Announcing the new Webtrends website. This project has been in the works for about 5 months and was executed internally by the Webtrends Digital Marketing team. Since we have access to the best tools in the market, it only made sense for us to make the use of our own Solutions at the forefront. Take a look.
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Karen Feder
Search Manager - Webtrends
January 8th, 2013
Topics: Advertising, Digital Marketing, Facebook, Featured, Social
As we all know, Facebook is constantly making changes to their platform. 2012 was a year that made no exception to this. Here are some of my favorite updates and changes, in Timeline format, that were made over the last year to the Facebook Advertising platform.
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Kristie Conner
Sr. Solution Marketing Manager
January 4th, 2013
Topics: About, Analytics, Digital Marketing, Events, Featured, Optimization, Social
Over 600 of the industry’s best and brightest converge annually for Engage. We’re talking Fortune 500 brands, pioneers in digital marketing, innovators in mobile and social, can’t-miss thought leaders, and, well, just a lot of fun people you need to get to know.
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Jane Lee
SEM Analyst
December 28th, 2012
Topics: Digital Marketing, Featured, Landing Page Marketing, Mobile, Mobile Measurement, Search Engine Marketing
It is very important for online retailers to invest in mobile specific landing pages. A higher percentage of people make purchases on mobile phones these days, and this will only increase in years to come. Retailers need to get their mobile sites up and running as consumers do comparison shopping to find the best deals and promotions.
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Joseph Drury
Account Manager, Webtrends Ads
December 27th, 2012
Topics: Digital Marketing, Featured, Marketing Optimization, Optimization, Perspectives, Segmentation, Segments
Today, we look at Device Targeting and the Search vs. Display Network. Our favorite ways to segment PPC campaigns include: Content, Location, Device, Medium (Search or Display), Network (Owned and Operated or Partner Network) and Match Type.
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