This is why I am excited about Webtrends Streams, and why Web Analytics Demystified has signed on as Webtrends’ only Streams reseller. For the first time ever, thanks to the Streams APIs, we are able to help our clients feel and respond to the pulse of their digital interactions as they happen – quickly, easily, and cheaply.
Announcing the new Webtrends website. This project has been in the works for about 5 months and was executed internally by the Webtrends Digital Marketing team. Since we have access to the best tools in the market, it only made sense for us to make the use of our own Solutions at the forefront. Take a look.
As we all know, Facebook is constantly making changes to their platform. 2012 was a year that made no exception to this. Here are some of my favorite updates and changes, in Timeline format, that were made over the last year to the Facebook Advertising platform.
Over 600 of the industry’s best and brightest converge annually for Engage. We’re talking Fortune 500 brands, pioneers in digital marketing, innovators in mobile and social, can’t-miss thought leaders, and, well, just a lot of fun people you need to get to know.
It is very important for online retailers to invest in mobile specific landing pages. A higher percentage of people make purchases on mobile phones these days, and this will only increase in years to come. Retailers need to get their mobile sites up and running as consumers do comparison shopping to find the best deals and promotions.
Today, we look at Device Targeting and the Search vs. Display Network. Our favorite ways to segment PPC campaigns include: Content, Location, Device, Medium (Search or Display), Network (Owned and Operated or Partner Network) and Match Type.