Karen Feder
Search Manager - Webtrends
January 8th, 2013
Topics: Advertising, Digital Marketing, Facebook, Featured, Social
As we all know, Facebook is constantly making changes to their platform. 2012 was a year that made no exception to this. Here are some of my favorite updates and changes, in Timeline format, that were made over the last year to the Facebook Advertising platform.
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Kristie Conner
Sr. Solution Marketing Manager
January 4th, 2013
Topics: About, Analytics, Digital Marketing, Events, Featured, Optimization, Social
Over 600 of the industry’s best and brightest converge annually for Engage. We’re talking Fortune 500 brands, pioneers in digital marketing, innovators in mobile and social, can’t-miss thought leaders, and, well, just a lot of fun people you need to get to know.
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Jane Lee
SEM Analyst
December 28th, 2012
Topics: Digital Marketing, Featured, Landing Page Marketing, Mobile, Mobile Measurement, Search Engine Marketing
It is very important for online retailers to invest in mobile specific landing pages. A higher percentage of people make purchases on mobile phones these days, and this will only increase in years to come. Retailers need to get their mobile sites up and running as consumers do comparison shopping to find the best deals and promotions.
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Joseph Drury
Account Manager, Webtrends Ads
December 27th, 2012
Topics: Digital Marketing, Featured, Marketing Optimization, Optimization, Perspectives, Segmentation, Segments
Today, we look at Device Targeting and the Search vs. Display Network. Our favorite ways to segment PPC campaigns include: Content, Location, Device, Medium (Search or Display), Network (Owned and Operated or Partner Network) and Match Type.
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Chase Wells
Ads Partner Manager
December 21st, 2012
Topics: Ads, Advertising, Buzz, Digital Marketing, Featured
As the holiday shopping season winds down and year-end approaches, the Webtrends Ads team would like to remind you of a few quick things to do so you don’t end up with any coal in your stocking or surprises before your New Year’s resolutions kick in!
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Tom Waterfall
Director of Optimisation Solutions, EMEA
December 17th, 2012
Topics: Digital Marketing, Marketing Optimization, Mobile, Mobile Measurement, Optimization, Perspectives
In the digital space, it’s impossible not to bump into a ‘tablet’ headline or ‘mobile’ headline. We are using these devices in our everyday lives and they have become critical to every business. Yet there is still a severe lack of true mobile and tablet site testing.
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Alex Yoder
CEO
December 11th, 2012
Topics: Analytics, Digital Marketing, Featured, Innovations
Three years in the making from vision to execution and it’s finally here! Today, Webtrends is proud to announce the Re-Imagination of Digital Marketing: Webtrends Streams.
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