Ryan Humm
SEM Manager
May 22nd, 2013
Topics: Digital Marketing, Events, Search Engine Marketing
Here are three search-related takeaways for upcoming products and services announced during the recent Google I/O 2013 keynote – an impressive showcase of the Google feature and service roadmap.
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Jared Roy
Director, Performance Marketing
May 20th, 2013
Topics: Ads, Digital Marketing, Featured, Search Engine Marketing
The Webtrends Performance Marketing team starts every engagement with specific, measurable and timeframe-based objectives and reports our progress weekly to our clients. This way we know we’re headed for that A on the assignment.
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Ryan Humm
SEM Manager
February 21st, 2013
Topics: Ad Spend Optimization, Featured, Search Engine Marketing
Profit seems straightforward, and, in a way, it is. Revenue – Ad Spend = Profit. So yes, the metric is straightforward in terms of showing the profitability within a marketing channel. But taken out of context from a company’s financial realities, it can obfuscate account performance instead of adding clarity.
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Chase Wells
Ads Partner Manager
February 11th, 2013
Topics: Ad Spend Optimization, Ads, Advertising, Engage, Events, Featured, Partners, Search Engine Marketing
While it’s important to make your campaigns more effective and to focus on metrics such as CPC, CTR, CPA, ROAS, ROI, CPL, and a variety of other TLAs (three letter acronyms), it’s crucial to see what Search is doing outside of these metrics that you are held to – and that are often overlooked.
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Richard Drawhorn
SEM Manager, Ads Consulting Services
February 5th, 2013
Topics: Ad Spend Optimization, Campaign Optimization, Search Engine Marketing
Most agencies managing SEM accounts use software to calculate bids based on a business goal. If you are responsible for advertising costs and ROI, you may have wondered how PPC bids are actually calculated. For example, what are the variables involved in calculating a PPC bid? What can a SEM manager do to impact these
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Jamie McLeod
SEM Analyst
January 23rd, 2013
Topics: Ad Spend Optimization, Ads, Digital Marketing, Search Engine Marketing, Solutions
Remarketing Lists for Search Ads (RLSA) is a beta feature available for Google AdWords accounts. As a marketer, the simple fact that RLSA can segment your paid search traffic likely interests you. But you might be wondering how to use this for your business. Outlined here are four RLSA strategies that we use on our Campaign Optimization team – we’re confident at least one will benefit your marketing efforts.
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John O'Toole
SEM Manager
January 21st, 2013
Topics: Ad Spend Optimization, Ads, Search Engine Marketing
The following tips will help you with negative keyword management in your Google and Bing paid search accounts.
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