With recent improvements in ROI and campaign efficiency, it is clear that we all need to start paying more attention to Microsoft’s adCenter. Here’s where to start.
AdWords Tips – Search Intent Is Out
With these new settings now in place, it’s a good idea to review your current inventory of keywords to see if you have any location terms that could impact your account. You may even discover an opportunity for a new geo-targeted campaign.
QR Codes – Here to Stay
The purpose of QR codes is to enhance user experience, drive more traffic, interaction and conversions from where ever you are, with the convenience of using your smart phone, and to provide value to customers.
Building Your Brand in Search
If you’re not building your brand in search, then you might be helping to build someone else’s.
A Few More Reasons to Get Serious About Google+ and Facebook
Google and Bing are now including search results based on your social activity on Google+ and Facebook. These results can trump organic results so paid search and social strategies are only getting more and more important.
Why Buy The Cow When You Can Get The Organic Milk For Free?
At a recent meeting, I was surprised to find myself explaining the value of bidding on brand name keywords. People in the paid search industry know the benefits well, but some marketing departments still struggle to justify budget for branded keywords, especially when their website is already well represented in the organic results. Although it
Adwords Sitelinks – The Power of 140 Characters to Drive Targeted Clicks
Google’s Ad Sitelinks is a tool, or what Google refers to as an “Ad Extension”, that allows for the inclusion of additional links within your existing ad creative. The easiest way to explain it would be for you to see it for yourself: As you can see from the above example, these additional links showcase