When looking to improve conversion rates we often first look to the type of media we’re using to drive traffic to our site. However, there are some easy ways to improve our marketing performance right on our own site! By improving the click through rate on submit buttons you can potentially increase your marketing performance
Do-Not-Track Q&A
What is Do-Not-Track? Do-Not-Track (DNT) is a framework unveiled in Dec 2010 by the FTC setting guidelines for providing consumers with notice and choice about data collection. What are the key elements of the framework? The FTC spelled out three key elements: reduce the burden on consumers to seek out and “choose” privacy protective data
Five Ways to Optimize Product Pages on Etsy.com
I’m a new fan of Etsy.com. The site focuses on selling handmade products such as art, jewelry, photography and other products. It’s a great way to find very unique, well-made items for gifts…or yourself! Their Wikipedia entry describes them as a “crafty cross between Amazon and eBay.” Recently I bought a very cool pin there
Agency Spotlight: Banyan Branch
Banyan Branch is a Social Media Agency based out of Seattle, WA that is in our Webtrends Agency Program. We have been working with them more recently on beta testing some cool upcoming Facebook offerings and they have been a lot of fun. We wanted to give them a well deserved shout out because they
Analytics 10 Part 5: Where are the new reports and cool new visualizations?
This post is part of a series covering the launch of Analytics 10. You can see the entire series here. Yeah, how can I see some cool viz, too? Among the many nice things that appeared with Analytics 10, there are some great new visualizations for website profiles/spaces which pull together related data from several
Mobile Analytics Are “Mission Critical” for Any Marketer’s Success
We recently hosted a webinar with Mark Challinor – Director of Mobile for UK’s Daily Telegraph, one of the world’s leading news companies. It was fascinating to hear about how they are using mobile to shape their tablet strategy and how analytics provide powerful and compelling evidence of his success in this channel. (If you
Data Makes Everything Better
It really does. Of course, as a User Experience Designer for a company called Webtrends I’m a little biased. If I didn’t feel this way my boss would be worried. But lately, geeking out over data has become more mainstream. From the New York Times’ amazing data visualization lab to Feltron’s Annual Reports, data has