Benjamin Diggles


Director of Digital Marketing

Responsive Web Design: magic bullet or conversion killer?

May 31st, 2013

Topics: Digital Marketing, Mobile, Mobile Optimization, User Experience

Seeing that I speak seemingly often at Mobile conferences on the topics of Mobile Marketing and Mobile Measurement Strategy, the topic of Responsive Web Design seems to be one that continually surfaces. Usually someone asks RWD VS M-Dot? Which to most may sound like gibberish – so let me define and give my point of

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Tom Waterfall


Director of Optimisation Solutions, EMEA

Embarrassing Predictions: A foray into mobile and tablet optimization (Part 2)

December 10th, 2012

Topics: Digital Marketing, Featured, Marketing Optimization, Optimize, Perspectives, User Experience

In my blog last week, I looked at why mobile and tablet optimization was imperative to businesses. In this second blog of the series, I’ll explore why the time is now to optimize – I will also provide you with two of my top four considerations for tablet and mobile optimization.

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John Boyle


Digital Marketing / Optimization Consultant

4 Ways to Improve Your Submit Button

January 5th, 2012

Topics: Marketing Optimization, Services, Site Optimization, User Experience

When looking to improve conversion rates we often first look to the type of media we’re using to drive traffic to our site. However, there are some easy ways to improve our marketing performance right on our own site! By improving the click through rate on submit buttons you can potentially increase your marketing performance

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Xavier Le Hericy


Director of Security and Privacy

Do-Not-Track Q&A

November 22nd, 2011

Topics: Featured, Perspectives, User Experience

What is Do-Not-Track? Do-Not-Track (DNT) is a framework unveiled in Dec 2010 by the FTC setting guidelines for providing consumers with notice and choice about data collection. What are the key elements of the framework? The FTC spelled out three key elements: reduce the burden on consumers to seek out and “choose” privacy protective data

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John Boyle


Digital Marketing / Optimization Consultant

Five Ways to Optimize Product Pages on Etsy.com

September 12th, 2011

Topics: Digital Marketing, Landing Page Marketing, Optimization, Optimize, Perspectives, Site Optimization, Social, Testing, User Experience

I’m a new fan of Etsy.com. The site focuses on selling handmade products such as art, jewelry, photography and other products. It’s a great way to find very unique, well-made items for gifts…or yourself! Their Wikipedia entry describes them as a “crafty cross between Amazon and eBay.” Recently I bought a very cool pin there

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Benjamin Diggles


Director of Digital Marketing

Agency Spotlight: Banyan Branch

August 8th, 2011

Topics: Partners, Social, User Experience

Banyan Branch is a Social Media Agency based out of Seattle, WA that is in our Webtrends Agency Program. We have been working with them more recently on beta testing some cool upcoming Facebook offerings and they have been a lot of fun. We wanted to give them a well deserved shout out because they

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