Mike Ricci


VP – Digital/Solutions Marketing

Mobile Analytics Are “Mission Critical” for Any Marketer’s Success

June 3rd, 2011

Topics: Mobile, Mobile Measurement, User Experience

We recently hosted a webinar with Mark Challinor – Director of Mobile for UK’s Daily Telegraph, one of the world’s leading news companies. It was fascinating to hear about how they are using mobile to shape their tablet strategy and how analytics provide powerful and compelling evidence of his success in this channel. (If you

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Creative Director, Design Lab

Data Makes Everything Better

May 25th, 2011

Topics: About, Analytics, Buzz, Methodology, User Experience

It really does. Of course, as a User Experience Designer for a company called Webtrends I’m a little biased. If I didn’t feel this way my boss would be worried. But lately, geeking out over data has become more mainstream. From the New York Times’ amazing data visualization lab to Feltron’s Annual Reports, data has

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Ryan Parr


Senior Interactive Designer

Analytics 10 Part 3: HTML5

May 9th, 2011

Topics: Analytics, Innovations, User Experience

This post is part of a series covering the launch of Analytics 10. You can see the entire series here. A heightened user experience in Analytics 10 with HTML5. Let’s start off with mobile support. Analytics 10 works on everything. Taking advantage of HTML5 compliant web technologies we have made Analytics 10 shine through on

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Michele Warther


Former Director of Marketing + Community, Webtrends

Optimising your website? Let the data decide

April 5th, 2011

Topics: Landing Page Marketing, Optimize, Perspectives, Site Optimization, Testing, User Experience

Too much web development is based on aesthetics. Often, there’s also a misplaced desire to showcase the latest applications, social media technology and Web 2.0 functionality. However, these shouldn’t be the yardsticks by which a site is judged. Introducing the shiniest new thing on the web for no practical reason will have no impact beyond

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