Jared Roy
Director, Performance Marketing
May 20th, 2013
Topics: Ads, Digital Marketing, Featured, Search Engine Marketing
The Webtrends Performance Marketing team starts every engagement with specific, measurable and timeframe-based objectives and reports our progress weekly to our clients. This way we know we’re headed for that A on the assignment.
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Benjamin Diggles
Director of Digital Marketing
May 15th, 2013
Topics: Digital Marketing, Events, Featured, Mobile
Last week, Mike Ricci and I attended the Mobile Marketing Association Forum conference in New York. Having a background in Mobile, this is by far my favorite conference. Here are some of the over-arching themes I was able to pick up.
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Mike Ricci
VP – Digital/Solutions Marketing
May 6th, 2013
Topics: Digital Marketing, Events, Facebook, Featured, Mobile, Partners
Facebook does not see itself as a platform, a publisher, an OS provider, an app developer or anything other than a premier MARKETING solutions provider. And as their performance in this past year suggests – they are well on their way to executing on this vision.
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Mike Ricci
VP – Digital/Solutions Marketing
April 26th, 2013
Topics: Digital Marketing, Events, Featured, Perspectives
The purchase funnel is irrelevant in the new digital world; instead, it’s time to look at the entire Customer Journey and appreciate that different tools are relevant for each stage of this journey.
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Mike Ricci
VP – Digital/Solutions Marketing
April 24th, 2013
Topics: Digital Marketing, Events, Featured, Mobile Measurement
In my first post recapping key content presented at the recent Forrester Forum for Marketing Leaders, I highlighted the event’s focus on Mobile as the future for digital marketers and consumers. In this post, I will discuss another consistent theme that was presented – that is, the importance that mobile measurement must take going forward.
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Mike Ricci
VP – Digital/Solutions Marketing
April 23rd, 2013
Topics: Digital Marketing, Events, Featured, Mobile
Mobile represents the future and marketers can ignore it at their own peril. There’s a huge mobile mind shift underway and the brands that understand this are positioned well to succeed.
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Stacia Secreriat
Digital Marketing Specialist
April 22nd, 2013
Topics: Conversion Optimization, Digital Marketing, Featured, Online Testing
In combination with the wording and style changes we made to our existing button, we had a winning combo. Overall we were able to see a 205% lift within two weeks, and that lift has held steady in the weeks since we’ve implemented the test winners as our new site defaults.
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