The Webtrends Performance Marketing team starts every engagement with specific, measurable and timeframe-based objectives and reports our progress weekly to our clients. This way we know we’re headed for that A on the assignment.
Last week, Mike Ricci and I attended the Mobile Marketing Association Forum conference in New York. Having a background in Mobile, this is by far my favorite conference. Here are some of the over-arching themes I was able to pick up.
Facebook does not see itself as a platform, a publisher, an OS provider, an app developer or anything other than a premier MARKETING solutions provider. And as their performance in this past year suggests – they are well on their way to executing on this vision.
In my first post recapping key content presented at the recent Forrester Forum for Marketing Leaders, I highlighted the event’s focus on Mobile as the future for digital marketers and consumers. In this post, I will discuss another consistent theme that was presented – that is, the importance that mobile measurement must take going forward.
In combination with the wording and style changes we made to our existing button, we had a winning combo. Overall we were able to see a 205% lift within two weeks, and that lift has held steady in the weeks since we’ve implemented the test winners as our new site defaults.