Steve Earl


Sr. Director, Product Marketing

Webtrends Named to EContent Magazine’s 2014 EC100 List

December 2nd, 2014

Topics: Featured, Measurement

EContent Magazine just released its annual EC100 list, which names the top 100 companies that matter most in the digital content industry. Webtrends is proud to have been chosen as one of those 100 and we’ve shared a little more about our approach in this article. At Webtrends, data is our DNA. For more than

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The evolution of data is making waves in the C-suite

November 20th, 2014

Topics: Featured, Trends

At Webtrends and in the tech industry at large, we’re no strangers to disruptive technologies. We were born of such disruptions and continue to reinvent the centuries-old marketing industry in near real-time. With the explosion in the use of data, the discipline of marketing has evolved into one of the most technology-dependent functions in business

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Max Spector


Product Marketing Manager

Banking on omni-channel intelligence

November 19th, 2014

Topics: Featured, Optimization

Banks and credit unions in the financial services sector are at an industry-wide inflection point. Their individual and small business customers no longer simply prefer an omni-channel experience – they expect it. This was a predominant theme throughout the 2014 BAI Retail Delivery conference in Chicago. Sessions on sales effectiveness, community banking, content marketing and

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Steve Earl


Sr. Director, Product Marketing

Mobile Innovation in the Travel Industry

November 18th, 2014

Topics: Featured, Optimization

It’s not too surprising, but the innovation that is happening in the travel industry is on mobile. The PhoCusWright conference in Los Angeles this week showcased some of the leading technology innovators in travel and the creative solutions that are being developed to make travel easier. The predominant platform for these innovations is mobile. The

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John Fleming


EMEA Marketing Director

Contextual Personalization is all in the mind

November 11th, 2014

Topics: Featured, Optimization, Trends

A very brash statement to make, and on the surface, it might seem like I am dismissing contextual personalization as an effective means of engaging consumers with relevant content at the time of interest. To the contrary, the point I’m making is that contextual personalization actually stimulates psychological needs within us to help us ‘feel’ about how we are communicated with.

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Michael Wilson


Sr. Director, Product Management

What does it take to provide enterprise-class optimization? More than a pretty face.

October 20th, 2014

Topics: Featured, Optimization

In the early days of optimization, everything was about science and measurement. Solutions gladly exposed the fact that they support a/b/n, split and multivariate testing (proudly proclaiming support for not only full-factorial, but also Taguchi or fractional factorial). Reporting provided multiple reports with an ability to export or extract that data for further analysis in

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Customer engagement is not about befriending your customers – it’s about understanding them

October 15th, 2014

Topics: Featured, Trends

I read an interesting article in AdAge recently that served as a good reminder of just how hard it can be to market effectively across multiple channels. The piece rightly questions the notion put forth by marketers lately that consumers want to be “friends” with brands. The headline ­­sums up my point nicely: “Brands: Consumers

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