John Fleming


EMEA Marketing Director

New view into contextual personalization

October 1st, 2014

Topics: Featured, Optimization, Trends

Our just-released slideshare on contextual personalization tells the story of Jill and how marketers can avoid her spam folder. A recent survey in the UK found that brand spam drives consumers crazy. In fact, the average Brit has 260 unopened emails in his or her inbox. Fortunately, by using contextual personalization, companies have the opportunity

Read more

Steve Earl


Sr. Director, Product Marketing

Making Sense out of Numerous Analytics Options in Today’s World of Big Data

September 11th, 2014

Topics: Featured, Measurement

What does it take to provide enterprise-class analytics? With the availability of Big Data technologies, it seems the barrier to entry for vendors into this market has dropped, producing more choices than ever before. This can be very confusing for any company. In the many conversations I have had over the years with both companies

Read more

John Fleming


EMEA Marketing Director

Get personal to avoid becoming “brand spam”

September 4th, 2014

Topics: Featured, Measurement

We recently commissioned a survey of 2,000 British consumers to find out more about their habits and opinions when it comes to email marketing. What we found is that spam is driving them mad – even though many of those emails are from brands they actually like. The research revealed that the average Brit has

Read more

Michael Wilson


Sr. Director, Product Management

A Travel Buyer’s Journey

August 26th, 2014

Topics: Featured, Measurement

PhoCusWright, a market research company that focuses on the travel industry, recently completed a survey about the online research and booking tendencies of travelers. They found a number of interesting statistics – many of which are highlighted here. One area of the research that really jumped out to us here at Webtrends is the use

Read more

Kathy Stromberg


VP of Marketing

The Connected Consumer

August 12th, 2014

Topics: Featured, Measurement

A recent report from Vivaldi Partners classifies the ‘always on’ consumer as someone who has Internet access via three or more devices, goes online multiple times per day and accesses the Internet from at least three separate locations. While this sounds like a dream for marketers in terms of consumer accessibility, it actually makes their

Read more

Steve Earl


Sr. Director, Product Marketing

Making Waves: Webtrends positioned as a leader in Forrester report

May 13th, 2014

Topics: Featured, Measurement, Optimization, Solutions

This year, Forrester Research named Webtrends as a leader in the Forrester Wave: Web Analytics, Q2 2014 report. This is the fifth time Webtrends has been positioned as a leader in web analytics by Forrester. The report evaluated six web analytics vendors based on 75 criteria, including current offering, strategy and market presence. Webtrends was

Read more