Steve Earl


Director Product Strategy

Engage 2013: Preview of Webtrends Explore and Webtrends Lifetime Streams

November 6th, 2013

Topics: Digital Marketing, Featured

With the rise of mobile and the advent of social, the customer journey has become much more complicated. A consumer’s likelihood to convert is heavily affected by their experience with a brand and that “experience” can take place in any combination of ways – online, through a mobile app, on social channels, etc. For us

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Mike Ricci


VP – Digital/Solutions Marketing

Forrester Forum, Part 2: Understanding Mobile Measurement

April 24th, 2013

Topics: Digital Marketing, Events, Featured, Mobile Measurement

In my first post recapping key content presented at the recent Forrester Forum for Marketing Leaders, I highlighted the event’s focus on Mobile as the future for digital marketers and consumers. In this post, I will discuss another consistent theme that was presented – that is, the importance that mobile measurement must take going forward.

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