John Fleming

EMEA Marketing Director

Get personal to avoid becoming “brand spam”

September 4th, 2014

Topics: Featured, Measurement

We recently commissioned a survey of 2,000 British consumers to find out more about their habits and opinions when it comes to email marketing. What we found is that spam is driving them mad – even though many of those emails are from brands they actually like. The research revealed that the average Brit has

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Michael Wilson

Sr. Director, Product Management

A Travel Buyer’s Journey

August 26th, 2014

Topics: Featured, Measurement

PhoCusWright, a market research company that focuses on the travel industry, recently completed a survey about the online research and booking tendencies of travelers. They found a number of interesting statistics – many of which are highlighted here. One area of the research that really jumped out to us here at Webtrends is the use

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Kathy Stromberg

VP of Marketing

The Connected Consumer

August 12th, 2014

Topics: Featured, Measurement

A recent report from Vivaldi Partners classifies the ‘always on’ consumer as someone who has Internet access via three or more devices, goes online multiple times per day and accesses the Internet from at least three separate locations. While this sounds like a dream for marketers in terms of consumer accessibility, it actually makes their

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Steve Earl

Sr. Director, Product Marketing

Making Waves: Webtrends positioned as a leader in Forrester report

May 13th, 2014

Topics: Featured, Measurement, Optimization, Solutions

This year, Forrester Research named Webtrends as a leader in the Forrester Wave: Web Analytics, Q2 2014 report. This is the fifth time Webtrends has been positioned as a leader in web analytics by Forrester. The report evaluated six web analytics vendors based on 75 criteria, including current offering, strategy and market presence. Webtrends was

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Liz Martin

Senior Director, Marketing & Communications

Movin’ on up to the Big Pink

May 6th, 2014

Topics: Featured

What stands tall in downtown Portland, is a burgeoning hub for technology companies, and is built of Spanish granite and Pittsburgh Plate Glass? If you guessed the U.S. Bancorp Tower, also known as the “Big Pink,” you’re right. It’s also the new home of the Webtrends headquarters. Following a $15 million building renovation, we have

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Loren Johnson

Senior Product Marketing Manager

Webtrends at SharePoint Conference 2014

March 27th, 2014

Topics: Featured, Measurement

Microsoft’s SharePoint Conference (SPC) 2014 has come and gone, and those of us who attended from Webtrends can report a great event all around. Not only were there more than 10,000 SharePoint enthusiasts at the event, but there were more than 170 Microsoft partners, including Webtrends, and many of our closest allies and friends. Spread

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Chris Gardner

VP, Partner Sales

Webtrends at SharePoint Conference 2014

February 25th, 2014

Topics: Company News, Featured, Measurement

It’s finally here. The annual SharePoint Conference – or as most folks call it: “SPC” – commences on March 3. Thousands of SharePoint enthusiasts will congregate in Las Vegas for a week-long extravaganza. This marks my third SPC and I’m thrilled to reconnect with customers, partners, friends and the entire community. There will be plenty

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