Vladimir Brayman


Ph.D., Chief Scientist

The Power of Optimize

July 11th, 2014

Topics: Innovation, Measurement, Optimization

Recently, I spoke to a group of statisticians at the Joint Research Conference in Seattle about website testing. During the presentation, I explained the complex technology that underpins Optimize, our testing solution, but also highlighted the fact that we developed it to be used by marketers, not statisticians. It’s designed to let marketers run tests

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Christian Ericsson


Sales Engineer

Real-time: The Alpha and Omega of Tomorrow’s Digital Intelligence

April 16th, 2013

Topics: Featured, Innovation, Measurement

I truly believe that the leap in technology which Webtrends Streams represents will change things forever. It’s no longer about speeding up access to your standard web analytics reports. It’s no longer a case of looking at a report that shows number of page views per minute. We see Streams as the foundation for a new way of doing things.

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Director, Solutions Marketing

What is a ‘Solution’ and why does it matter?

March 13th, 2013

Topics: Featured, Innovation, Measurement, Solutions

Over the last several years, a select few software companies have begun transitioning away from selling products, to consulting with solutions. This shift reflects the stark realty that a myopic focus on features and function has missed the mark. These companies have come to realize that their products aren’t solving the problems of the people that ultimately matter.

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