Steve Earl


Sr. Director, Product Marketing

Webtrends Named to EContent Magazine’s 2014 EC100 List

December 2nd, 2014

Topics: Featured, Measurement

EContent Magazine just released its annual EC100 list, which names the top 100 companies that matter most in the digital content industry. Webtrends is proud to have been chosen as one of those 100 and we’ve shared a little more about our approach in this article. At Webtrends, data is our DNA. For more than

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Jean-Marc Krikorian


SR. Director of Partner Sales

Summiting SharePoint

November 5th, 2014

Topics: Clients & Partners, Measurement

The Great White North hosted the Vancouver SharePoint Summit last week. Attended by professionals from across Canada and the Northwest, the Summit offered an opportunity for SharePoint users and technologists to share ideas and best practices, collaborate and learn from some of the best minds in the community. With speakers including Ian Hammeroff, Director in

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Steve Earl


Sr. Director, Product Marketing

Improving the “employee journey” is key to optimizing the customer experience

October 23rd, 2014

Topics: Measurement, Optimization

I attended the Customer Experience Exchange for Financial Services a couple of weeks ago and had several in-depth conversations with executives responsible for customer experience. These were representatives from some of the largest banks and insurance companies in the U.S. Clearly, customer experience is top of mind for these companies and is considered a cross-functional

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Jean-Marc Krikorian


SR. Director of Partner Sales

Back from SPTechCon with a brain full of SharePoint

September 25th, 2014

Topics: Measurement

SPTechCon 2014, just held in Boston, focused on “To Cloud or Not to Cloud?” when it comes to Microsoft SharePoint and Office 365). In other words, a challenge that many organizations still face is whether SharePoint should reside solely On-Premises, solely in the Cloud, or a combination of the two (e.g. Hybrid). The decision to

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Steve Earl


Sr. Director, Product Marketing

Making Sense out of Numerous Analytics Options in Today’s World of Big Data

September 11th, 2014

Topics: Featured, Measurement

What does it take to provide enterprise-class analytics? With the availability of Big Data technologies, it seems the barrier to entry for vendors into this market has dropped, producing more choices than ever before. This can be very confusing for any company. In the many conversations I have had over the years with both companies

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Max Spector


Product Marketing Manager

New technologies are changing the face of personalization

September 10th, 2014

Topics: Measurement

Recently, I presented at Marketo’s Marketers First virtual conference on the topic of new opportunities for marketers to provide integrated digital experiences. My session discussed the evolution of digital marketing and how new technologies have opened the door to real-time access to the customer journey across digital channels and devices – allowing for the creation

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