Karen Wood
Sr. Solution Marketing Manager
April 23rd, 2013
Topics: Conversion Optimization, Optimization, Perspectives, Site Optimization, Testing
I’ve discovered – surprisingly – that customer needs don’t vary that widely from industry to industry. The way each industry meets these needs can be unique and specialized; but no matter how you slice it, customers are customers.
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Stephen Eide
Training and Development Specialist
February 22nd, 2013
Topics: Conversion Optimization, Featured, Marketing Optimization, Online Testing, Site Optimization, Testing
Congratulations on being committed to using data instead of HIPPOs (the highest paid person’s opinion) when it comes to your online presence. Making modifications based on test results can generate amazing success – in the case of one insurance industry client, modifications resulted in a 70 percent lift in conversion rates.
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Vladimir Brayman
Ph.D., Chief Scientist
February 19th, 2013
Topics: Campaign Optimization, Conversion Optimization, Landing Page Marketing, Marketing Optimization, Optimization, Optimize, Perspectives, Site Optimization
Today we will look at what you should expect from good testing tools in your marketing programs and campaigns. In my previous blogs, I showed that: Decision making requires causal relationships. The causal relationships can be found only through carefully performed experimentation, the process that is not that different from the scientific method. I also mentioned at
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Tom Waterfall
Director of Optimisation Solutions, EMEA
February 18th, 2013
Topics: Marketing Optimization, Online Testing, Optimization, Site Optimization
Moneysupermarket.com won gold from WhichTestWon for running a multivariate test in the Credit Cards channel that looked to better understand visitor behaviour based on gender. Their testing showed that men and women responded differently to the presentation of credit scores when applying for credit.
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Karen Wood
Sr. Solution Marketing Manager
February 14th, 2013
Topics: Featured, Optimize, Site Optimization, Testing
Is your website optimization program managed by a HIPPO? That is, the Highest Paid Person’s Opinion? If so, you’re likely stuck in a rut of making site changes, analyzing behavior and conversion rates, implementing new changes as a result, analyzing those changes, and so on. Here’s how to get out of the rut.
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Karen Wood
Sr. Solution Marketing Manager
February 7th, 2013
Topics: Featured, Optimization, Optimize, Testing
Experienced marketers know that a good test plan requires a foundation for good hypotheses. When beginning to test, developing a hypothesis can seem like a tedious first step, but it is essential to developing tests that actually move the needle. By testing against what you think will happen, you will prove or disprove assumptions and uncover new truths.
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Michael Wilson
Sr. Director, Product Marketing - Optimize
February 1st, 2013
Topics: Engage, Events, Featured, Optimization, Optimize, Perspectives, Site Optimization, Site Optimization
Consumers expect to be able to interact with companies at any time, from any device. This creates a huge challenge for companies, as well as huge opportunities. This is where the focus lies in the future of Optimization.
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