Michael Wilson


Sr. Director, Product Management

Focus on travel: Webinar illuminates the complex shopping journey

September 24th, 2014

Topics: Optimization

We recently hosted a webinar in partnership with PhoCusWright called “Connecting With Today’s Online Leisure Travel Shopper.” More than 400 people registered, and I enjoyed reading some of the pre-event questions that were submitted by participants. What those questions tell me is that travel organizations are mature in their understanding of measurement and optimization of

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Max Spector


Product Marketing Manager

ExactTarget customers offered a taste of in-the-moment data

September 23rd, 2014

Topics: Optimization

I don’t think I’m the outlier when I say I prefer a personalized experience no matter where I happen to be. Just yesterday, I arrived at my hotel for the ExactTarget Connections user conference, presented my identification at the desk, and was greeted with, “Welcome to the Hilton Indianapolis Hotel & Suites, Mr. Spector.” That

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Michael Wilson


Sr. Director, Product Management

Bankers are data-driven – at least when they can be

September 16th, 2014

Topics: Optimization

Outside the walls of banks and credit unions, most of us live in a happy place of data sharing, data lookups, APIs, SDKs and Javascript tags that feed us more data than we can use. We struggle with how to restrain ourselves from collecting that which we don’t need by focusing only on the data

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Steve Earl


Sr. Director, Product Marketing

My top tip: Avoid the tradeoff

September 3rd, 2014

Topics: Measurement, Optimization

Your customers are always on – crazy-connected, thumbs blazing and very social. During their buying journeys, they’re shuttling across channels and platforms before making that final decision of whether or not to purchase. As a marketer, your challenge is more than just capturing this avalanche of cross-platform, cross-channel data – it’s making sense of it

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John O'Toole


Senior Performance Marketing Consultant

Client Success: LBM gets big results in search and social marketing

August 14th, 2014

Topics: Optimization

This week, we published a new client success story for Legal Brand Marketing (LBM). LBM is a company that connects lawyers with individuals needing legal representation. They make many of those connections through search and social marketing and selected Webtrends to help them drive more quality leads to their member lawyers. In a nutshell, we significantly lowered

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Stacia Secreriat


Digital Marketing Manager

Your website test was inconclusive – now what?

July 28th, 2014

Topics: Measurement, Optimization

As more and more companies implement testing programs to determine optimal website content for their customers, it’s important to understand that all tests are valuable – even the ones that don’t appear so. In a recent article on Business2Community , I explain why inconclusive tests happen and why they aren’t cause for frustration. Read the

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Vladimir Brayman


Ph.D., Chief Scientist

The Power of Optimize

July 11th, 2014

Topics: Innovation, Measurement, Optimization

Recently, I spoke to a group of statisticians at the Joint Research Conference in Seattle about website testing. During the presentation, I explained the complex technology that underpins Optimize, our testing solution, but also highlighted the fact that we developed it to be used by marketers, not statisticians. It’s designed to let marketers run tests

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