Be Thankful You Can Anticipate Customers’ Needs

November 25th, 2014

Topics: Optimization, Trends

With Thanksgiving approaching, I’m inspired to share what I’m thankful for. In addition to the obvious –my wife, kids, family, and friends – what I am most thankful for as a marketer is the combination of big data and personalization, and how it can help me understand our customers in innovative and creative ways. In

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Max Spector


Product Marketing Manager

Banking on omni-channel intelligence

November 19th, 2014

Topics: Featured, Optimization

Banks and credit unions in the financial services sector are at an industry-wide inflection point. Their individual and small business customers no longer simply prefer an omni-channel experience – they expect it. This was a predominant theme throughout the 2014 BAI Retail Delivery conference in Chicago. Sessions on sales effectiveness, community banking, content marketing and

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Steve Earl


Sr. Director, Product Marketing

Mobile Innovation in the Travel Industry

November 18th, 2014

Topics: Featured, Optimization

It’s not too surprising, but the innovation that is happening in the travel industry is on mobile. The PhoCusWright conference in Los Angeles this week showcased some of the leading technology innovators in travel and the creative solutions that are being developed to make travel easier. The predominant platform for these innovations is mobile. The

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John Fleming


EMEA Marketing Director

Contextual Personalization is all in the mind

November 11th, 2014

Topics: Featured, Optimization, Trends

A very brash statement to make, and on the surface, it might seem like I am dismissing contextual personalization as an effective means of engaging consumers with relevant content at the time of interest. To the contrary, the point I’m making is that contextual personalization actually stimulates psychological needs within us to help us ‘feel’ about how we are communicated with.

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Steve Earl


Sr. Director, Product Marketing

Improving the “employee journey” is key to optimizing the customer experience

October 23rd, 2014

Topics: Measurement, Optimization

I attended the Customer Experience Exchange for Financial Services a couple of weeks ago and had several in-depth conversations with executives responsible for customer experience. These were representatives from some of the largest banks and insurance companies in the U.S. Clearly, customer experience is top of mind for these companies and is considered a cross-functional

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Michael Wilson


Sr. Director, Product Management

What does it take to provide enterprise-class optimization? More than a pretty face.

October 20th, 2014

Topics: Featured, Optimization

In the early days of optimization, everything was about science and measurement. Solutions gladly exposed the fact that they support a/b/n, split and multivariate testing (proudly proclaiming support for not only full-factorial, but also Taguchi or fractional factorial). Reporting provided multiple reports with an ability to export or extract that data for further analysis in

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Michael Wilson


Sr. Director, Product Management

A whopping 6.5 touch points: New white paper highlights the significance of travel shopping behavior

October 9th, 2014

Topics: Featured, Optimization

A couple months ago, PhoCusWright completed some illuminating research on the online behaviors of travel shoppers. They’ve compiled these findings and other interesting insights into the just-released white paper, “Touch and Go: Travel Planning Across Channels.” A portion of their research confirmed a premise we’ve appreciated at Webtrends for some time: the cross-channel consumer journey

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