Vladimir Brayman

Ph.D., Chief Scientist

What Should You Expect from a Testing Tool?

February 19th, 2013

Topics: Campaign Optimization, Conversion Optimization, Landing Page Marketing, Marketing Optimization, Optimization, Optimize, Perspectives, Site Optimization

Today we will look at what you should expect from good testing tools in your marketing programs and campaigns. In my previous blogs, I showed that: Decision making requires causal relationships. The causal relationships can be found only through carefully performed experimentation, the process that is not that different from the scientific method. I also mentioned at

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Jane Lee

SEM Analyst

Mobile Landing Page Functionality

December 28th, 2012

Topics: Digital Marketing, Featured, Landing Page Marketing, Mobile, Mobile Measurement, Search Engine Marketing

It is very important for online retailers to invest in mobile specific landing pages. A higher percentage of people make purchases on mobile phones these days, and this will only increase in years to come. Retailers need to get their mobile sites up and running as consumers do comparison shopping to find the best deals and promotions.

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Ellen Seebold

Social Media Marketing, Webtrends

Webinar Recap: How to Increase Conversion Rates on Your Landing Pages

November 29th, 2012

Topics: Events, Landing Page Marketing, Optimization, Optimize

Today, Marketing Sherpa presented key findings from their Landing Page Optimization Benchmark Report on our joint webinar. We also provided real-world examples of how organizations have increased revenue by testing to lift conversion rates, and how increasing these rates is possible for everyone.

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Karen Wood

Sr. Solution Marketing Manager

The Easiest Squeeze: Why You Should Test Landing Pages

September 26th, 2012

Topics: Landing Page Marketing, Marketing Optimization, Optimization, Optimize, Site Optimization, Testing, Uncategorized

Whether a landing page is used with mobile apps, social campaigns and/or on the web, it is the stage in the sales funnel most vulnerable to abandonment. That’s why it is the easiest testing ground for optimization. It’s also the easiest way to squeeze the most ROI possible out of a campaign.

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