On Thursday, March 14 ( Pi Day!) our Director of Product Marketing, Steve Earl, presented a webinar with Eric Peterson, Senior Partner and Founder of Web Analytics Demystified, on delivering the most relevant digital experiences to your audiences.
Your Landing Pages Aren’t As Successful As They Should Be
We depend on our websites to engage with visitors and convert them to buyers. Those involved in content creation and design are usually informed and influenced by design best practices or the likes/dislikes of a HiPPO (Highest Paid Person in the Office). While the constraints of a CMS platform or the trade-offs made due to
Google Knows How to Increase Clicks
Google’s social network Google+ started strong but traffic quickly flattened out. So how does one of the most powerful tech companies expose its struggling social network to more users in an effort to increase traffic and engagement? A complicated algorithm built by talented people with PhDs? An expensive acquisition? A boatload of $$? Nope. A
Five Ways to Optimize Product Pages on Etsy.com
I’m a new fan of Etsy.com. The site focuses on selling handmade products such as art, jewelry, photography and other products. It’s a great way to find very unique, well-made items for gifts…or yourself! Their Wikipedia entry describes them as a “crafty cross between Amazon and eBay.” Recently I bought a very cool pin there
Why Aren’t Companies Testing Their Offer Mix?
Virtually every day we hear about companies getting great results from testing. Webtrends has plenty of customers gaining significant lift from their testing efforts. Ironically enough, many are only scratching the surface. Really? Unfortunately, most of the testing that goes on today is tactical, as opposed to strategic. For instance, most companies today are testing
Optimising your website? Let the data decide
Too much web development is based on aesthetics. Often, there’s also a misplaced desire to showcase the latest applications, social media technology and Web 2.0 functionality. However, these shouldn’t be the yardsticks by which a site is judged. Introducing the shiniest new thing on the web for no practical reason will have no impact beyond
Engage 2011: Ask the Optimization Experts Panel
Room: Yosemite B/CMO track Panelists: Bob Garcia, Webtrends; Brooks Bell, Brooks Bell Interactive; David Sprinkle, ROI Labs/Acronym; Eric Beane, VML; Jason Carmel, Zaaz Optimization is a sport. To fully enjoy the process requires a sporting attitude. Which comp will win? Why will it win? What does that say about the hypothesis we started with? It’s a