For the past 4 weeks, we’ve had a kitten on our home page. A roly poly, fluffy kitten. It’s part of a test series that our visitors voted on for testing against a previous wacky image of a llamacorn. We didn’t do it for cuteness sake. We wanted to test a theory that if we
Today we will look at what you should expect from good testing tools in your marketing programs and campaigns. In my previous blogs, I showed that: Decision making requires causal relationships. The causal relationships can be found only through carefully performed experimentation, the process that is not that different from the scientific method. I also mentioned at
It is very important for online retailers to invest in mobile specific landing pages. A higher percentage of people make purchases on mobile phones these days, and this will only increase in years to come. Retailers need to get their mobile sites up and running as consumers do comparison shopping to find the best deals and promotions.
Today, Marketing Sherpa presented key findings from their Landing Page Optimization Benchmark Report on our joint webinar. We also provided real-world examples of how organizations have increased revenue by testing to lift conversion rates, and how increasing these rates is possible for everyone.
Whether a landing page is used with mobile apps, social campaigns and/or on the web, it is the stage in the sales funnel most vulnerable to abandonment. That’s why it is the easiest testing ground for optimization. It’s also the easiest way to squeeze the most ROI possible out of a campaign.
The right online ad formula is often a mix of mobile, social, display and search advertising. It is important to minimize ad interruption and to increase margins through steady growth and optimization.