Tim Germer
Manager, SEM
January 10th, 2012
Topics: Landing Page Marketing, Optimization
We depend on our websites to engage with visitors and convert them to buyers. Those involved in content creation and design are usually informed and influenced by design best practices or the likes/dislikes of a HiPPO (Highest Paid Person in the Office). While the constraints of a CMS platform or the trade-offs made due to
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John Boyle
Digital Marketing / Optimization Consultant
September 29th, 2011
Topics: Digital Marketing, Landing Page Marketing, Optimization
Google’s social network Google+ started strong but traffic quickly flattened out. So how does one of the most powerful tech companies expose its struggling social network to more users in an effort to increase traffic and engagement? A complicated algorithm built by talented people with PhDs? An expensive acquisition? A boatload of $$? Nope. A
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John Boyle
Digital Marketing / Optimization Consultant
September 12th, 2011
Topics: Digital Marketing, Landing Page Marketing, Optimization, Optimize, Perspectives, Site Optimization, Social, Testing, User Experience
I’m a new fan of Etsy.com. The site focuses on selling handmade products such as art, jewelry, photography and other products. It’s a great way to find very unique, well-made items for gifts…or yourself! Their Wikipedia entry describes them as a “crafty cross between Amazon and eBay.” Recently I bought a very cool pin there
Read moreJennifer Wilson
Former Senior Product Marketing Manager, Webtrends
July 14th, 2011
Topics: Landing Page Marketing, Optimization, Optimize, Site Optimization, Testing
Virtually every day we hear about companies getting great results from testing. Webtrends has plenty of customers gaining significant lift from their testing efforts. Ironically enough, many are only scratching the surface. Really? Unfortunately, most of the testing that goes on today is tactical, as opposed to strategic. For instance, most companies today are testing
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Michele Warther
Former Director of Marketing + Community, Webtrends
April 5th, 2011
Topics: Landing Page Marketing, Optimize, Perspectives, Site Optimization, Testing, User Experience
Too much web development is based on aesthetics. Often, there’s also a misplaced desire to showcase the latest applications, social media technology and Web 2.0 functionality. However, these shouldn’t be the yardsticks by which a site is judged. Introducing the shiniest new thing on the web for no practical reason will have no impact beyond
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Michele Warther
Former Director of Marketing + Community, Webtrends
March 2nd, 2011
Topics: Landing Page Marketing, Methodology, Optimization, Site Optimization
Room: Yosemite B/CMO track Panelists: Bob Garcia, Webtrends; Brooks Bell, Brooks Bell Interactive; David Sprinkle, ROI Labs/Acronym; Eric Beane, VML; Jason Carmel, Zaaz Optimization is a sport. To fully enjoy the process requires a sporting attitude. Which comp will win? Why will it win? What does that say about the hypothesis we started with? It’s a
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Roger Macdonald
Analyst at GRS
March 1st, 2011
Topics: Events, Landing Page Marketing, Optimization, Site Optimization
Christopher Moon is the Digital Business Analyst at Visit London, the official government-funded visitor organization for the capital city. By starting with their email previously moribund email lists and applying in-depth visitor analytics coupled with detailed segmentation, Chris revealed opportunities to attract first-time tourists and induce previous ones to return. His experiments in creating targeted
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