Challenges Carmaker Renault’s web site, www.renault.co.uk, is a primary source of information about Renault products and services, and generates brand awareness, customer loyalty and leads for dealers. However, the aggregate/collective analytics that Renault used to measure total visitors and visits on its web site didn’t provide the detailed insight necessary to determine how online marketing
At Voce Communications a centralized theme we preach to clients is: become an integral part of the creation and distribution of online content within your market. One significant reason behind that nugget of wisdom is that this model breeds transparency, a key in growing customer loyalty and sales. One of the great things about working
A beginner’s mistake is to test every idea with every test. This is the most obvious way of being efficient. If I can test 50 things in a week, why not? In my experience, efficiency has more to do with careful test design and doing things right the first time, than trying to test everything
I just received a link to an amazing resource from MarketingExperiments, it’s a compilation of great webinar summaries and case studies that they have done. They cover topics from landing page optimization to price testing to PPC and more. While not everything is about testing specifically, all their advice and ideas can be tested, which
Note: This is the second post of a 3 part series, each focusing on one type of test result that is tough to deal with. Read the first article on highly mixed data. As an optimization analyst, this is probably the hardest result to bring to a client. Oddly enough, it actually is favorable to
Edit: I fixed all the links in this post. Copy and pasting is getting the best of me! I recently came across a few great posts that I enjoyed and wanted to pass onto you all. The first is from Tim Ash, who has written a great book on Landing Page Optimization. One of his
Quality PPC and LPO campaigns are key to great conversion rates. If either of them are optimized, you might get good results, but with both of them optimized, your gains are exponential. There are a few pitfalls in optimizing them both though, even with good intentions you may end up confusing your results rather than
