Vladimir Brayman


Ph.D., Chief Scientist

What Should You Expect from a Testing Tool?

February 19th, 2013

Topics: Campaign Optimization, Conversion Optimization, Landing Page Marketing, Marketing Optimization, Optimization, Optimize, Perspectives, Site Optimization

Today we will look at what you should expect from good testing tools in your marketing programs and campaigns. In my previous blogs, I showed that: Decision making requires causal relationships. The causal relationships can be found only through carefully performed experimentation, the process that is not that different from the scientific method. I also mentioned at

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Karen Wood


Sr. Solution Marketing Manager

7 Steps for Growing Revenue with Conversion Optimization

February 7th, 2013

Topics: Featured, Optimization, Optimize, Testing

Experienced marketers know that a good test plan requires a foundation for good hypotheses. When beginning to test, developing a hypothesis can seem like a tedious first step, but it is essential to developing tests that actually move the needle. By testing against what you think will happen, you will prove or disprove assumptions and uncover new truths.

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Tom Waterfall


Director of Optimisation Solutions, EMEA

Embarrassing Predictions: A foray into mobile and tablet optimization (Part 2)

December 10th, 2012

Topics: Digital Marketing, Featured, Marketing Optimization, Optimize, Perspectives, User Experience

In my blog last week, I looked at why mobile and tablet optimization was imperative to businesses. In this second blog of the series, I’ll explore why the time is now to optimize – I will also provide you with two of my top four considerations for tablet and mobile optimization.

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