On Thursday, March 14 ( Pi Day!) our Director of Product Marketing, Steve Earl, presented a webinar with Eric Peterson, Senior Partner and Founder of Web Analytics Demystified, on delivering the most relevant digital experiences to your audiences.
Security logos and privacy policies can improve conversion rates
Through our work with commerce customers, we’ve uncovered some interesting and consistent data that results in improved conversion rates. Forms in both purchase and registration funnels requesting personal information such as email addresses, telephone numbers, and credit card information, typically add a significant level of friction and even anxiety for users. This is typically the
Maturing Your Optimization Efforts
So, you’ve started doing some testing on your website and you’re wondering what’s next. Or perhaps you’re just making a foray into testing but you don’t know how to get started. These are very common scenarios for the marketing and optimization folks we work with on a daily basis. Leveraging our experience with customers, Webtrends has
Five Ways to Optimize Product Pages on Etsy.com
I’m a new fan of Etsy.com. The site focuses on selling handmade products such as art, jewelry, photography and other products. It’s a great way to find very unique, well-made items for gifts…or yourself! Their Wikipedia entry describes them as a “crafty cross between Amazon and eBay.” Recently I bought a very cool pin there
Top Tips For Optimising Your Online Presence
It can be fairly straightforward today to create an online presence for your company and this can even be done overnight (albeit in a simple manner), but what is more challenging to digital marketers is making the most of their online presence and using it to increase revenue and build brand awareness. Here are a
Merging Offline and Online Worlds
From shelf psychology to the trick of triangular balance, optimising retail floor space to increase spend in the offline world is nothing new. But are organisations taking their robustly tested merchandising tricks from the shop floor and tailoring them to the online retail world, which is expected to grow to a staggering £50bn in 2011
Why Aren’t Companies Testing Their Offer Mix?
Virtually every day we hear about companies getting great results from testing. Webtrends has plenty of customers gaining significant lift from their testing efforts. Ironically enough, many are only scratching the surface. Really? Unfortunately, most of the testing that goes on today is tactical, as opposed to strategic. For instance, most companies today are testing