Today, Marketing Sherpa presented key findings from their Landing Page Optimization Benchmark Report on our joint webinar. We also provided real-world examples of how organizations have increased revenue by testing to lift conversion rates, and how increasing these rates is possible for everyone.
Webtrends Optimize combines a selection of test types that allow clients to identify and target their most valuable customer segments, and then target these specific segments with customized campaigns, offering real-time relevant content.
Webtrends has been working with global brands for 15 years, and we’ve identified 10 strategies for making sure your testing is successful – so you can see the biggest possible revenue lift. Here are the next five tips. If you want to see the first five, see Part I in blog on October 10, 2012.
There’s no question about it. If you want to improve conversions and drive revenue, you need to be testing design elements across your digital channels and then targeting the most relevant content to your customers. But what are the best ways to go about it? Webtrends has been working with global brands for 15 years
Whether a landing page is used with mobile apps, social campaigns and/or on the web, it is the stage in the sales funnel most vulnerable to abandonment. That’s why it is the easiest testing ground for optimization. It’s also the easiest way to squeeze the most ROI possible out of a campaign.
The path to optimization success includes a long-term, continuous strategy that incorporates culture, processes and organization. Our Webinar on Tuesday, June 19th, with Webtrends Optimization expert Bob Garcia and guest speaker Joe Stanhope of Forrester Research, shows you how it’s done.