Update: Check out Part 2 on Breaking Down Multivariate Testing and Part 3 on Rules for a Successful Multivariate Test. Testing is not hard, but there are fundamentals that guarantee a successful optimization campaign. To help get marketers up to speed with the basics, starting today, I will be writing about one topic per post
At the 2009 International Consumer Electronics Show (CES) early this month, Microsoft announced the beta availability of the Windows 7 operating system. Consumers wanting to test-drive the beta were able to download it beginning January 9th. We know how important it is for our customers to understand platform usage so they can ensure an optimal
Hi folks. My name is Jason Widup and I recently rejoined WebTrends with a colleague of mine (Brandon Ralls) to start a Digital Marketing Optimization practice within the WebTrends Client Services organization. Some of you may remember both of us – I used to manage the Strategic Business Consulting practice at WebTrends from mid-2005 through
I had decided on the title “How Do You Measure Success” when brainstorming blog topics and had planned to do a post about KPI’s. It’s definitely a hot topic and before I even had started Brian Gallagher beat me to the punch with his post “A Recipe for Disaster – KPIs without a Measurement Strategy“.
The true custom reporting flexibility available in Webtrends Analytics allows our customers the ability to report upon a number of different initiatives via the unique combinations of dimensions, measures, and filters. By providing a robust set of options at not just the dimension and filter level, but the measure level as well, it is possible
As we approach the end of the year, I’ve worked with some of our clients to review the digital initiatives and measurement efforts they’ve launched over the past 12 months (with both success and failure). I am a firm believer in streamlining process and efficiency which is probably why I am involved in the web analytics industry. One of the issues that