Webtrends Optimize combines a selection of test types that allow clients to identify and target their most valuable customer segments, and then target these specific segments with customized campaigns, offering real-time relevant content.
Our upcoming webinar, “Stop Abandonment and Recover Revenue: Retailer Tips for Online Testing,” is just around the corner, on November 14th! Join testing experts from leading internet retailer, Motorcycle Superstore, to learn how online testing, mobile optimization, and user segmentation can all help lift revenue—not just once, but ongoing as part of an e-commerce growth strategy.
Savvy marketers are keen to rack up learnings early and often, and they include online testing as part of their holiday growth strategy. By testing multiple variations of content in a shopping cart, a landing page, or across an entire site as the user moves through the buy flow, retailers can understand what converts to purchase, where users abandon, and why.
Webtrends has been working with global brands for 15 years, and we’ve identified 10 strategies for making sure your testing is successful – so you can see the biggest possible revenue lift. Here are the next five tips. If you want to see the first five, see Part I in blog on October 10, 2012.
There’s no question about it. If you want to improve conversions and drive revenue, you need to be testing design elements across your digital channels and then targeting the most relevant content to your customers. But what are the best ways to go about it? Webtrends has been working with global brands for 15 years