Karen Wood
Sr. Solution Marketing Manager
November 15th, 2012
Topics: Featured, Optimization, Social Media Measurement
Twitter breaks news faster than any other medium and connects people to brands like never before. But can 140-character posts drive conversion and revenue? Yes, and here are three ways you can too.
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Ellen Seebold
Social Media Marketing, Webtrends
November 12th, 2012
Topics: Customer Stories, Optimization, Optimize, Testing
Webtrends Optimize combines a selection of test types that allow clients to identify and target their most valuable customer segments, and then target these specific segments with customized campaigns, offering real-time relevant content.
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Karen Wood
Sr. Solution Marketing Manager
November 8th, 2012
Topics: Customer Stories, Events, Featured, Testing
Our upcoming webinar, “Stop Abandonment and Recover Revenue: Retailer Tips for Online Testing,” is just around the corner, on November 14th! Join testing experts from leading internet retailer, Motorcycle Superstore, to learn how online testing, mobile optimization, and user segmentation can all help lift revenue—not just once, but ongoing as part of an e-commerce growth strategy.
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Karen Wood
Sr. Solution Marketing Manager
October 29th, 2012
Topics: Site Optimization, Testing
Savvy marketers are keen to rack up learnings early and often, and they include online testing as part of their holiday growth strategy. By testing multiple variations of content in a shopping cart, a landing page, or across an entire site as the user moves through the buy flow, retailers can understand what converts to purchase, where users abandon, and why.
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Joseph Drury
Account Manager, Webtrends Ads
October 23rd, 2012
Topics: Digital Marketing, Marketing Optimization, Optimization, Segmentation, Segments
We love to optimize. As any good PPC Manager will tell you, optimization starts with a solid foundation – and it’s all about proper segmentation.
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Karen Wood
Sr. Solution Marketing Manager
October 22nd, 2012
Topics: Optimization, Optimize, Uncategorized
Webtrends has been working with global brands for 15 years, and we’ve identified 10 strategies for making sure your testing is successful – so you can see the biggest possible revenue lift. Here are the next five tips. If you want to see the first five, see Part I in blog on October 10, 2012.
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Karen Wood
Sr. Solution Marketing Manager
October 10th, 2012
Topics: Featured, Optimization, Optimize
There’s no question about it. If you want to improve conversions and drive revenue, you need to be testing design elements across your digital channels and then targeting the most relevant content to your customers. But what are the best ways to go about it? Webtrends has been working with global brands for 15 years
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