Bob Garcia
Product Marketing Director
June 13th, 2012
Topics: Customer Stories, Featured, Optimization, Optimize, Site Optimization, Testing
As interest in site testing and adoption of it grows, we’re seeing a burgeoning trend: significant and planned site tests can translate into significant wins.
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Ellen Seebold
Social Media Marketing, Webtrends
March 14th, 2012
Topics: Digital Marketing, Events, Landing Page Marketing, Marketing Optimization, Optimization, Optimize, Segmentation, Segments, Site Optimization, Testing
On Thursday, March 14 ( Pi Day!) our Director of Product Marketing, Steve Earl, presented a webinar with Eric Peterson, Senior Partner and Founder of Web Analytics Demystified, on delivering the most relevant digital experiences to your audiences.
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James Belcher
Writer
March 5th, 2012
Topics: About, Analytics, Customer Stories, Digital Marketing, Featured, Marketing Optimization, Mobile, Mobile Measurement, Optimization, Testing
You’ve heard the news about the news: faced with extinction, print media is reinventing itself for mobile–especially the iPad.
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Chad Giron
Senior Director, Media & Digital Influence
January 30th, 2012
Topics: Analytics, Customer Stories, Digital Marketing, Optimization, Perspectives, Social
Whether you’re a CMO or a Marketing Manager, the one question you must inevitably answer – and the one that many dread most – is,
“What was our return on investment?”
Determining ROI has always been a challenge for Marketers. In digital marketing – a confusing tangle of ever-evolving channels and devices – determining ROI can sometimes seem like an insurmountable one.
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Tim Germer
Manager, SEM
January 10th, 2012
Topics: Landing Page Marketing, Optimization
We depend on our websites to engage with visitors and convert them to buyers. Those involved in content creation and design are usually informed and influenced by design best practices or the likes/dislikes of a HiPPO (Highest Paid Person in the Office). While the constraints of a CMS platform or the trade-offs made due to
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John Boyle
Digital Marketing / Optimization Consultant
January 5th, 2012
Topics: Marketing Optimization, Services, Site Optimization, User Experience
When looking to improve conversion rates we often first look to the type of media we’re using to drive traffic to our site. However, there are some easy ways to improve our marketing performance right on our own site! By improving the click through rate on submit buttons you can potentially increase your marketing performance
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Mike Ricci
VP – Digital/Solutions Marketing
November 2nd, 2011
Topics: Analytics, Digital Marketing, Mobile, Mobile Measurement, Optimization, Social
On the heels of a recent study that Webtrends undertook with Forrester comes another riveting piece of research from eMarketer that focuses on the current fracturing of the Internet and the explosion that is taking place in social and mobile. Like our Forrester study, the key take away here is that “data driven” marketing will
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