Ellen Seebold


Social Media Marketing, Webtrends

Three-Step Framework for Overcoming Challenges of Site Optimization

June 19th, 2012

Topics: Events, Featured, Marketing Optimization, Optimization, Optimize, Site Optimization, Testing

The path to optimization success includes a long-term, continuous strategy that incorporates culture, processes and organization. Our Webinar on Tuesday, June 19th, with Webtrends Optimization expert Bob Garcia and guest speaker Joe Stanhope of Forrester Research, shows you how it’s done.

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Samantha Johnson


Marketing Manager

Join Us for New Webinar w/Joe Stanhope from Forrester Research: A 3-Step Framework for Overcoming Challenges of Site Optimization

June 18th, 2012

Topics: Events, Optimization, Site Optimization, Testing

Based on recent industry research by our webinar guest speaker Joe Stanhope of Forrester Research, Inc., we will provide a three-step framework for a successful site optimization and testing strategy, plus advice from digital marketing experts. Tuesday, June 19.

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Ellen Seebold


Social Media Marketing, Webtrends

How To Deliver The Most Relevant Digital Experience To Your Audience

March 14th, 2012

Topics: Digital Marketing, Events, Landing Page Marketing, Marketing Optimization, Optimization, Optimize, Segmentation, Segments, Site Optimization, Testing

On Thursday, March 14 ( Pi Day!) our Director of Product Marketing, Steve Earl, presented a webinar with Eric Peterson, Senior Partner and Founder of Web Analytics Demystified, on delivering the most relevant digital experiences to your audiences.

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Chad Giron


Senior Director, Media & Digital Influence

A New Webtrends Playbook: Maximizing Returns on Your Digital Marketing

January 30th, 2012

Topics: Analytics, Customer Stories, Digital Marketing, Optimization, Perspectives, Social

Whether you’re a CMO or a Marketing Manager, the one question you must inevitably answer – and the one that many dread most – is,

“What was our return on investment?”

Determining ROI has always been a challenge for Marketers. In digital marketing – a confusing tangle of ever-evolving channels and devices – determining ROI can sometimes seem like an insurmountable one.

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