As your mobile strategy evolves and matures, you need different insights about your audience and how they are engaging with your brand. Check out our latest guide for some key tips to approach mobile measurement. Here is an excerpt from the whitepaper: Business Trend Consumers across the globe continue to spend more and more time
It can be fairly straightforward today to create an online presence for your company and this can even be done overnight (albeit in a simple manner), but what is more challenging to digital marketers is making the most of their online presence and using it to increase revenue and build brand awareness. Here are a
From shelf psychology to the trick of triangular balance, optimising retail floor space to increase spend in the offline world is nothing new. But are organisations taking their robustly tested merchandising tricks from the shop floor and tailoring them to the online retail world, which is expected to grow to a staggering £50bn in 2011
Virtually every day we hear about companies getting great results from testing. Webtrends has plenty of customers gaining significant lift from their testing efforts. Ironically enough, many are only scratching the surface. Really? Unfortunately, most of the testing that goes on today is tactical, as opposed to strategic. For instance, most companies today are testing
This post is part of a series on group buying sites. You can see part one here. Consumers win. Group buying sites win. But what about merchants? Until recently, not enough time had elapsed since the explosion of those daily deal sites to fully understand if partnering with those sites was a sound business decision
This post is part of a series on group buying sites. You can see part two here. Like millions of consumers, I have given in to the group buying craze. Whether it is Groupon, LivingSocial or new serious contenders Facebook Deals and Google Offers, consumers have been buying those deals like there is no tomorrow.
Developing and executing relevant targeting that is more effective than your competitor is difficult for any marketer under the best circumstances. Now add in the fact that its a highly competitive industry with very subtle competitive differentiation in product offerings and you find you’re smack dab in the center of the healthcare insurance industry. Solid Experience with the
