Mobility has been one of the big trends in 2011 fueled by the growth in smartphones, mobile broadband along with a growing willingness by businesses to develop mobile applications. Christian Howes discusses with Nigel Freitas from Sky News – to what extent have airline apps revolutionized travel, what banks need to be looking for and
This post is part of a series covering the launch of Analytics 10. You can see the entire series here. Yeah, how can I see some cool viz, too? Among the many nice things that appeared with Analytics 10, there are some great new visualizations for website profiles/spaces which pull together related data from several
[This article was originally published on Social Fresh.com - Ed] Social media has been a low-budget marketing practice for over a decade. This is because the practice has been largely based on publishing. Blog posts, tweets, wall posts, and more only cost the salary of the staff creating them. It’s not a surprise that brands
Given the ever-changing world of mobile and social marketing, I’m writing a series of industry briefs that explain exactly how Webtrends meets the specific needs of different industries — especially as they move from traditional websites to the emerging world of mobile and social. This week I will be discussing the Media Industry with a
With all the fanfare around Analytics 10, I’m sure you’re also asking – what’s new with Segments and Visitor Data Mart? I’d like to share some important improvements which will make targeting and integration more effective and efficient for you. Segments now available for same day targeting Many of our customers have asked for more frequent extract
Failures can be funny. They can be also be educational. Harvard Business Review (HBR) has been running a series on business failures along with a special failure issue. The HBR message is don’t ignore failures – that is where you learn some of the best lessons but only if you analyze the failure. Harvard has
Too much web development is based on aesthetics. Often, there’s also a misplaced desire to showcase the latest applications, social media technology and Web 2.0 functionality. However, these shouldn’t be the yardsticks by which a site is judged. Introducing the shiniest new thing on the web for no practical reason will have no impact beyond
