On Thursday, March 14 ( Pi Day!) our Director of Product Marketing, Steve Earl, presented a webinar with Eric Peterson, Senior Partner and Founder of Web Analytics Demystified, on delivering the most relevant digital experiences to your audiences.
Confessions from Segmentation Sleuth
Every day I feel act like a detective. Not looking for a suspect in a crime, but rather information to explain what a business is doing. I speak with businesses every day about segmentation and targeting – uncovering what they are doing today and what they aspire to do, as well as gently suggesting what they
Top Tips For Optimising Your Online Presence
It can be fairly straightforward today to create an online presence for your company and this can even be done overnight (albeit in a simple manner), but what is more challenging to digital marketers is making the most of their online presence and using it to increase revenue and build brand awareness. Here are a
Merging Offline and Online Worlds
From shelf psychology to the trick of triangular balance, optimising retail floor space to increase spend in the offline world is nothing new. But are organisations taking their robustly tested merchandising tricks from the shop floor and tailoring them to the online retail world, which is expected to grow to a staggering £50bn in 2011
What Have The Top Healthcare Providers Learned About Segmentation?
Developing and executing relevant targeting that is more effective than your competitor is difficult for any marketer under the best circumstances. Now add in the fact that its a highly competitive industry with very subtle competitive differentiation in product offerings and you find you’re smack dab in the center of the healthcare insurance industry. Solid Experience with the
Spring 2011 Release for Segments and Visitor Data Mart
With all the fanfare around Analytics 10, I’m sure you’re also asking – what’s new with Segments and Visitor Data Mart? I’d like to share some important improvements which will make targeting and integration more effective and efficient for you. Segments now available for same day targeting Many of our customers have asked for more frequent extract
Segmentation in the Financial Services Industry
Like most things of value in this world, segmentation is used in a variety of ways by businesses today. The two most common applications of segmentation are reporting/analysis and targeting. Segmentation is often applied to reporting and analysis to help marketers understand the behavior of one portion of the population when compared to another. Segmentation