With all the fanfare around Analytics 10, I’m sure you’re also asking – what’s new with Segments and Visitor Data Mart? I’d like to share some important improvements which will make targeting and integration more effective and efficient for you. Segments now available for same day targeting Many of our customers have asked for more frequent extract
Like most things of value in this world, segmentation is used in a variety of ways by businesses today. The two most common applications of segmentation are reporting/analysis and targeting. Segmentation is often applied to reporting and analysis to help marketers understand the behavior of one portion of the population when compared to another. Segmentation
For content producers, there can be a lack of on-demand information about who an audience is. Whether it is the location, the time on site or even what content is being viewed, many publishers still remain in the dark. Having a clear understanding of who your audience is allows to you create the best content
As a marketer, developing and executing relevant targeting that is more effective than your competitor is difficult under the best circumstances. Imagine trying to do that in a regulated industry like healthcare. Not commercial healthcare insurance…I’m talking about Medicare coverage. We’re fortunate enough to have most of the top healthcare insurers in the US as Webtrends customers, including 3
The average consumer receives more than 3,000 messages via the gazillion advertising channels we’re exposed to every day. When you actually manage to get them to your website to spend some dollar, making sure they do is imperative. And this is how. The business case for establishing a web presence is well understood. Brits are
Before you men out there get too proud or you ladies get too pissed off, let me explain. Last week I read an article in eMarketer based on a recent Gallup study and survey from Burst Media. The article entitled “Men are more open to online tracking” really got me thinking. Short of burying your
If you wait for the right circumstances to start targeting, you’ll never do it. Marketers often lean more toward perfection than trial and error. It’s human nature after all. Let’s review the top excuses (I mean reasons) why marketers aren’t targeting today: Resource constraints – Most organizations feel they are understaffed to execute an effective targeting program.