Each Open Campaign partner gets a week when their content is the featured content and ours is drawing to a close. We’ve tried to fill you in on what we do and how we do it. What have we missed? We’ll be back intermittently to fill you in on how the survey collection is going.
We see online satisfaction as fitting into a Web Analytics Ecosystem (defined in part by Eric Peterson in this white paper). No matter what you’re doing, the customer should be at the center. Which of these aspects of the ecosystem do you think are your biggest strengths and which are your biggest challenge?
I love Foresee Results data. They are able to capture valuable customer input about the visitor experience on our site and provide me and my team with concrete data that helps us make the site better. What we have to remember as we evaluate customer feedback is that what we say and what we do
In the last two posts, Larry and I told you a little bit about what we’re doing for the Open Campaign, but I wanted to explain a bit about how we do it. We use a methodology created by an economist at the University of Michigan that shows that increasing customer satisfaction makes customers more
ForeSee Results’ goal is three-fold: 1) We want Webtrends to understand visitor satisfaction with this microsite and be able to see how it changes over time as the campaign changes. 2) We want to use customer-driven data to help Webtrends prioritize which changes or improvements to the site will make you, the site visitor, more
Online surveys don’t work. Customer satisfaction tells you nothing. That’s a controversial start to post by a company that uses online surveys to gauge customer satisfaction, right? But it’s the truth. Most of the solutions out there that claim to measure or manage online customer satisfaction are selling you a bill of goods. However (and