Ellen Seebold


Social Media Marketing, Webtrends

How To Deliver The Most Relevant Digital Experience To Your Audience

March 14th, 2012

Topics: Digital Marketing, Events, Landing Page Marketing, Marketing Optimization, Optimization, Optimize, Segmentation, Segments, Site Optimization, Testing

On Thursday, March 14 ( Pi Day!) our Director of Product Marketing, Steve Earl, presented a webinar with Eric Peterson, Senior Partner and Founder of Web Analytics Demystified, on delivering the most relevant digital experiences to your audiences.

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Former Senior Product Marketing Manager, Webtrends

Confessions from Segmentation Sleuth

August 24th, 2011

Topics: Segmentation, Segments, Site Optimization

Every day I feel act like a detective.  Not looking for a suspect in a crime, but rather information to explain what a business is doing.  I speak with businesses every day about segmentation and targeting – uncovering what they are doing today and what they aspire to do, as well as gently suggesting what they

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Former Senior Product Marketing Manager, Webtrends

What Have The Top Healthcare Providers Learned About Segmentation?

June 9th, 2011

Topics: Digital Marketing, Perspectives, Segmentation, Segments

Developing and executing relevant targeting that is more effective than your competitor is difficult for any marketer under the best circumstances.  Now add in the fact that its a highly competitive industry with very subtle competitive differentiation in product offerings and you find you’re smack dab in the center of the healthcare insurance industry. Solid Experience with the

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Former Senior Product Marketing Manager, Webtrends

Spring 2011 Release for Segments and Visitor Data Mart

May 12th, 2011

Topics: Segmentation, Segments

With all the fanfare around Analytics 10, I’m sure you’re also asking – what’s new with Segments and Visitor Data Mart?  I’d like to share some important improvements which will make targeting and integration more effective and efficient for you. Segments now available for same day targeting Many of our customers have asked for more frequent extract

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Michele Warther


Former Director of Marketing + Community, Webtrends

Market Leader tests and segments users to boost conversion rates

December 7th, 2010

Topics: Customer Stories, Optimization, Segments, Testing

Overview Webtrends Optimize executed a comprehensive optimization program which included a new page design as well as a multivariate test for Market Leader, an online lead generation tool for real estate agents. Challenges While backed with solid technology, Market Leader was looking to improve the messaging and design of their signup pages and the content

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