On Thursday, March 14 ( Pi Day!) our Director of Product Marketing, Steve Earl, presented a webinar with Eric Peterson, Senior Partner and Founder of Web Analytics Demystified, on delivering the most relevant digital experiences to your audiences.
Confessions from Segmentation Sleuth
Every day I feel act like a detective. Not looking for a suspect in a crime, but rather information to explain what a business is doing. I speak with businesses every day about segmentation and targeting – uncovering what they are doing today and what they aspire to do, as well as gently suggesting what they
What Have The Top Healthcare Providers Learned About Segmentation?
Developing and executing relevant targeting that is more effective than your competitor is difficult for any marketer under the best circumstances. Now add in the fact that its a highly competitive industry with very subtle competitive differentiation in product offerings and you find you’re smack dab in the center of the healthcare insurance industry. Solid Experience with the
Spring 2011 Release for Segments and Visitor Data Mart
With all the fanfare around Analytics 10, I’m sure you’re also asking – what’s new with Segments and Visitor Data Mart? I’d like to share some important improvements which will make targeting and integration more effective and efficient for you. Segments now available for same day targeting Many of our customers have asked for more frequent extract
Market Leader tests and segments users to boost conversion rates
Overview Webtrends Optimize executed a comprehensive optimization program which included a new page design as well as a multivariate test for Market Leader, an online lead generation tool for real estate agents. Challenges While backed with solid technology, Market Leader was looking to improve the messaging and design of their signup pages and the content
Renault Uncovers ROI of Engagement with Webtrends
Challenges Carmaker Renault’s web site, www.renault.co.uk, is a primary source of information about Renault products and services, and generates brand awareness, customer loyalty and leads for dealers. However, the aggregate/collective analytics that Renault used to measure total visitors and visits on its web site didn’t provide the detailed insight necessary to determine how online marketing