Joseph Drury
Account Manager, Webtrends Ads
December 27th, 2012
Topics: Digital Marketing, Featured, Marketing Optimization, Optimization, Perspectives, Segmentation, Segments
Today, we look at Device Targeting and the Search vs. Display Network. Our favorite ways to segment PPC campaigns include: Content, Location, Device, Medium (Search or Display), Network (Owned and Operated or Partner Network) and Match Type.
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Joseph Drury
Account Manager, Webtrends Ads
October 23rd, 2012
Topics: Digital Marketing, Marketing Optimization, Optimization, Segmentation, Segments
We love to optimize. As any good PPC Manager will tell you, optimization starts with a solid foundation – and it’s all about proper segmentation.
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Ellen Seebold
Social Media Marketing, Webtrends
March 14th, 2012
Topics: Digital Marketing, Events, Landing Page Marketing, Marketing Optimization, Optimization, Optimize, Segmentation, Segments, Site Optimization, Testing
On Thursday, March 14 ( Pi Day!) our Director of Product Marketing, Steve Earl, presented a webinar with Eric Peterson, Senior Partner and Founder of Web Analytics Demystified, on delivering the most relevant digital experiences to your audiences.
Read moreJennifer Wilson
Former Senior Product Marketing Manager, Webtrends
August 24th, 2011
Topics: Segmentation, Segments, Site Optimization
Every day I feel act like a detective. Not looking for a suspect in a crime, but rather information to explain what a business is doing. I speak with businesses every day about segmentation and targeting – uncovering what they are doing today and what they aspire to do, as well as gently suggesting what they
Read moreJennifer Wilson
Former Senior Product Marketing Manager, Webtrends
June 9th, 2011
Topics: Digital Marketing, Perspectives, Segmentation, Segments
Developing and executing relevant targeting that is more effective than your competitor is difficult for any marketer under the best circumstances. Now add in the fact that its a highly competitive industry with very subtle competitive differentiation in product offerings and you find you’re smack dab in the center of the healthcare insurance industry. Solid Experience with the
Read moreJennifer Wilson
Former Senior Product Marketing Manager, Webtrends
May 12th, 2011
Topics: Segmentation, Segments
With all the fanfare around Analytics 10, I’m sure you’re also asking – what’s new with Segments and Visitor Data Mart? I’d like to share some important improvements which will make targeting and integration more effective and efficient for you. Segments now available for same day targeting Many of our customers have asked for more frequent extract
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Michele Warther
Former Director of Marketing + Community, Webtrends
December 7th, 2010
Topics: Customer Stories, Optimization, Segments, Testing
Overview Webtrends Optimize executed a comprehensive optimization program which included a new page design as well as a multivariate test for Market Leader, an online lead generation tool for real estate agents. Challenges While backed with solid technology, Market Leader was looking to improve the messaging and design of their signup pages and the content
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