Stacia Secreriat


Digital Marketing Manager

Your website test was inconclusive – now what?

July 28th, 2014

Topics: Digital Marketing, Optimization, Site Optimization, Testing

As more and more companies implement testing programs to determine optimal website content for their customers, it’s important to understand that all tests are valuable – even the ones that don’t appear so. In a recent article on Business2Community , I explain why inconclusive tests happen and why they aren’t cause for frustration. Read the

Read more

Stacia Secreriat


Digital Marketing Manager

Putting our own tools to work at Webtrends

July 2nd, 2014

Topics: Digital Marketing, Online Testing, Optimization, Site Optimization, Testing

As a digital marketer, I’ve understood the benefits of running tests on a website for quite a while. But as a digital marketer for Webtrends, my interest and experience have reached new heights thanks to access to our own product – Webtrends Optimize. I spend a hefty amount of time using the tool to run

Read more

Stephen Eide


Training and Development Specialist

Five Steps to Drive Double-Digit Conversion Lift

February 22nd, 2013

Topics: Conversion Optimization, Featured, Marketing Optimization, Online Testing, Site Optimization, Testing

Congratulations on being committed to using data instead of HIPPOs (the highest paid person’s opinion) when it comes to your online presence. Making modifications based on test results can generate amazing success – in the case of one insurance industry client, modifications resulted in a 70 percent lift in conversion rates.

Read more