On Thursday, March 14 ( Pi Day!) our Director of Product Marketing, Steve Earl, presented a webinar with Eric Peterson, Senior Partner and Founder of Web Analytics Demystified, on delivering the most relevant digital experiences to your audiences.
4 Ways to Improve Your Submit Button
When looking to improve conversion rates we often first look to the type of media we’re using to drive traffic to our site. However, there are some easy ways to improve our marketing performance right on our own site! By improving the click through rate on submit buttons you can potentially increase your marketing performance
Picking Up the Pieces: Secrets of Marketing in a Fragmented Digital World
Marketing is going through a period of significant evolution. The era of easily compartmentalized silos has been usurped by the Splinternet, a large-scale fragmentation of devices, data access, and technology standards. The Splinternet upends many of the assumptions upon which interactive marketing is based and, at the same time, presents both challenges and opportunities for
Security logos and privacy policies can improve conversion rates
Through our work with commerce customers, we’ve uncovered some interesting and consistent data that results in improved conversion rates. Forms in both purchase and registration funnels requesting personal information such as email addresses, telephone numbers, and credit card information, typically add a significant level of friction and even anxiety for users. This is typically the
Maturing Your Optimization Efforts
So, you’ve started doing some testing on your website and you’re wondering what’s next. Or perhaps you’re just making a foray into testing but you don’t know how to get started. These are very common scenarios for the marketing and optimization folks we work with on a daily basis. Leveraging our experience with customers, Webtrends has
Five Ways to Optimize Product Pages on Etsy.com
I’m a new fan of Etsy.com. The site focuses on selling handmade products such as art, jewelry, photography and other products. It’s a great way to find very unique, well-made items for gifts…or yourself! Their Wikipedia entry describes them as a “crafty cross between Amazon and eBay.” Recently I bought a very cool pin there
Confessions from Segmentation Sleuth
Every day I feel act like a detective. Not looking for a suspect in a crime, but rather information to explain what a business is doing. I speak with businesses every day about segmentation and targeting – uncovering what they are doing today and what they aspire to do, as well as gently suggesting what they