Whether a landing page is used with mobile apps, social campaigns and/or on the web, it is the stage in the sales funnel most vulnerable to abandonment. That’s why it is the easiest testing ground for optimization. It’s also the easiest way to squeeze the most ROI possible out of a campaign.
The path to optimization success includes a long-term, continuous strategy that incorporates culture, processes and organization. Our Webinar on Tuesday, June 19th, with Webtrends Optimization expert Bob Garcia and guest speaker Joe Stanhope of Forrester Research, shows you how it’s done.
Based on recent industry research by our webinar guest speaker Joe Stanhope of Forrester Research, Inc., we will provide a three-step framework for a successful site optimization and testing strategy, plus advice from digital marketing experts. Tuesday, June 19.
As interest in site testing and adoption of it grows, we’re seeing a burgeoning trend: significant and planned site tests can translate into significant wins.
On Thursday, March 14 ( Pi Day!) our Director of Product Marketing, Steve Earl, presented a webinar with Eric Peterson, Senior Partner and Founder of Web Analytics Demystified, on delivering the most relevant digital experiences to your audiences.
When looking to improve conversion rates we often first look to the type of media we’re using to drive traffic to our site. However, there are some easy ways to improve our marketing performance right on our own site! By improving the click through rate on submit buttons you can potentially increase your marketing performance
