Karen Wood
Sr. Solution Marketing Manager
April 23rd, 2013
Topics: Conversion Optimization, Optimization, Perspectives, Site Optimization, Testing
I’ve discovered – surprisingly – that customer needs don’t vary that widely from industry to industry. The way each industry meets these needs can be unique and specialized; but no matter how you slice it, customers are customers.
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Stephen Eide
Training and Development Specialist
February 22nd, 2013
Topics: Conversion Optimization, Featured, Marketing Optimization, Online Testing, Site Optimization, Testing
Congratulations on being committed to using data instead of HIPPOs (the highest paid person’s opinion) when it comes to your online presence. Making modifications based on test results can generate amazing success – in the case of one insurance industry client, modifications resulted in a 70 percent lift in conversion rates.
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Karen Wood
Sr. Solution Marketing Manager
February 14th, 2013
Topics: Featured, Optimize, Site Optimization, Testing
Is your website optimization program managed by a HIPPO? That is, the Highest Paid Person’s Opinion? If so, you’re likely stuck in a rut of making site changes, analyzing behavior and conversion rates, implementing new changes as a result, analyzing those changes, and so on. Here’s how to get out of the rut.
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Karen Wood
Sr. Solution Marketing Manager
February 7th, 2013
Topics: Featured, Optimization, Optimize, Testing
Experienced marketers know that a good test plan requires a foundation for good hypotheses. When beginning to test, developing a hypothesis can seem like a tedious first step, but it is essential to developing tests that actually move the needle. By testing against what you think will happen, you will prove or disprove assumptions and uncover new truths.
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Karen Wood
Sr. Solution Marketing Manager
January 31st, 2013
Topics: Conversion Optimization, Online Testing, Optimize, Site Optimization, Testing
For those familiar with optimization, there’s no doubt about it. Online testing and content targeting are the only sure methods for finding out what your customers respond to on a digital property, and what gets them to convert.
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Ellen Seebold
Social Media Marketing, Webtrends
November 12th, 2012
Topics: Customer Stories, Optimization, Optimize, Testing
Webtrends Optimize combines a selection of test types that allow clients to identify and target their most valuable customer segments, and then target these specific segments with customized campaigns, offering real-time relevant content.
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Karen Wood
Sr. Solution Marketing Manager
November 8th, 2012
Topics: Customer Stories, Events, Featured, Testing
Our upcoming webinar, “Stop Abandonment and Recover Revenue: Retailer Tips for Online Testing,” is just around the corner, on November 14th! Join testing experts from leading internet retailer, Motorcycle Superstore, to learn how online testing, mobile optimization, and user segmentation can all help lift revenue—not just once, but ongoing as part of an e-commerce growth strategy.
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