Stacia Secreriat


Digital Marketing Manager

Putting our own tools to work at Webtrends

July 2nd, 2014

Topics: Digital Marketing, Online Testing, Optimization, Site Optimization, Testing

As a digital marketer, I’ve understood the benefits of running tests on a website for quite a while. But as a digital marketer for Webtrends, my interest and experience have reached new heights thanks to access to our own product – Webtrends Optimize. I spend a hefty amount of time using the tool to run

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Stacia Secreriat


Digital Marketing Manager

What can the new Facebook conversion tracking pixels do for you?

July 18th, 2013

Topics: Digital Marketing, Facebook, Marketing Optimization, Testing

Facebook recently released news of their new conversion tracking pixel. In Facebook’s own words, “conversion pixels are used to signal events that happened while the user was browsing your website.” This is exciting news, because the true value of a Facebook ad is in the actions a visitor takes after viewing it. The new pixel

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Stacia Secreriat


Digital Marketing Manager

A Thought Experiment: The Elusive Subject Line Test

June 27th, 2013

Topics: Digital Marketing, Email, Marketing Optimization, Testing

You may recall last month when we tested our monthly corporate newsletter design and content strategy. It’s part of our weekly Backstage Access program, where we strive to test, measure and report our results to the world in the effort to share common problems all digital marketers face. This month we built on May’s test

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Stacia Secreriat


Digital Marketing Manager

Corporate Newsletters or Snoozeletters?

May 29th, 2013

Topics: Digital Marketing, Email, Testing

For the past year, we’ve really made an effort to turn this regular communication into something deeper than a chance to tout our latest products. We look for industry-trending topics, educational blogs and topics we think would benefit our customers. The problem is, despite this focus on relevant content, no one was reading it…

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