Savvy marketers are keen to rack up learnings early and often, and they include online testing as part of their holiday growth strategy. By testing multiple variations of content in a shopping cart, a landing page, or across an entire site as the user moves through the buy flow, retailers can understand what converts to purchase, where users abandon, and why.
Whether a landing page is used with mobile apps, social campaigns and/or on the web, it is the stage in the sales funnel most vulnerable to abandonment. That’s why it is the easiest testing ground for optimization. It’s also the easiest way to squeeze the most ROI possible out of a campaign.
The path to optimization success includes a long-term, continuous strategy that incorporates culture, processes and organization. Our Webinar on Tuesday, June 19th, with Webtrends Optimization expert Bob Garcia and guest speaker Joe Stanhope of Forrester Research, shows you how it’s done.
Based on recent industry research by our webinar guest speaker Joe Stanhope of Forrester Research, Inc., we will provide a three-step framework for a successful site optimization and testing strategy, plus advice from digital marketing experts. Tuesday, June 19.
On Thursday, March 14 ( Pi Day!) our Director of Product Marketing, Steve Earl, presented a webinar with Eric Peterson, Senior Partner and Founder of Web Analytics Demystified, on delivering the most relevant digital experiences to your audiences.