Karen Wood
Sr. Solution Marketing Manager
October 29th, 2012
Topics: Site Optimization, Testing
Savvy marketers are keen to rack up learnings early and often, and they include online testing as part of their holiday growth strategy. By testing multiple variations of content in a shopping cart, a landing page, or across an entire site as the user moves through the buy flow, retailers can understand what converts to purchase, where users abandon, and why.
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Karen Wood
Sr. Solution Marketing Manager
September 26th, 2012
Topics: Landing Page Marketing, Marketing Optimization, Optimization, Optimize, Site Optimization, Testing, Uncategorized
Whether a landing page is used with mobile apps, social campaigns and/or on the web, it is the stage in the sales funnel most vulnerable to abandonment. That’s why it is the easiest testing ground for optimization. It’s also the easiest way to squeeze the most ROI possible out of a campaign.
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Ellen Seebold
Social Media Marketing, Webtrends
June 19th, 2012
Topics: Events, Featured, Marketing Optimization, Optimization, Optimize, Site Optimization, Testing
The path to optimization success includes a long-term, continuous strategy that incorporates culture, processes and organization. Our Webinar on Tuesday, June 19th, with Webtrends Optimization expert Bob Garcia and guest speaker Joe Stanhope of Forrester Research, shows you how it’s done.
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Samantha Johnson
Marketing Manager
June 18th, 2012
Topics: Events, Optimization, Site Optimization, Testing
Based on recent industry research by our webinar guest speaker Joe Stanhope of Forrester Research, Inc., we will provide a three-step framework for a successful site optimization and testing strategy, plus advice from digital marketing experts. Tuesday, June 19.
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Bob Garcia
Product Marketing Director
June 13th, 2012
Topics: Customer Stories, Featured, Optimization, Optimize, Site Optimization, Testing
As interest in site testing and adoption of it grows, we’re seeing a burgeoning trend: significant and planned site tests can translate into significant wins.
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Ellen Seebold
Social Media Marketing, Webtrends
March 14th, 2012
Topics: Digital Marketing, Events, Landing Page Marketing, Marketing Optimization, Optimization, Optimize, Segmentation, Segments, Site Optimization, Testing
On Thursday, March 14 ( Pi Day!) our Director of Product Marketing, Steve Earl, presented a webinar with Eric Peterson, Senior Partner and Founder of Web Analytics Demystified, on delivering the most relevant digital experiences to your audiences.
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James Belcher
Writer
March 5th, 2012
Topics: About, Analytics, Customer Stories, Digital Marketing, Featured, Marketing Optimization, Mobile, Mobile Measurement, Optimization, Testing
You’ve heard the news about the news: faced with extinction, print media is reinventing itself for mobile–especially the iPad.
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