Too much web development is based on aesthetics. Often, there’s also a misplaced desire to showcase the latest applications, social media technology and Web 2.0 functionality. However, these shouldn’t be the yardsticks by which a site is judged. Introducing the shiniest new thing on the web for no practical reason will have no impact beyond
I recently had someone ask me about how A/B/n and Multivariate Testing are different from Usability Testing. The simplest way of distinguishing the two approaches is the manner in which testing is conducted and the size of the audience participating in the testing. A/B and Multivariate testing is done on “live” pages and “real” site
Has your marketing moved beyond guessing? If your company is like a lot of other companies, someone within your organization (maybe you) has considered, tried but stopped, or is actively testing key entry pages, landing pages, funnels and/or other conversion focused pages of your website. Our more than five years of experience in the site optimization
Overview Webtrends Optimize executed a comprehensive optimization program which included a new page design as well as a multivariate test for Market Leader, an online lead generation tool for real estate agents. Challenges While backed with solid technology, Market Leader was looking to improve the messaging and design of their signup pages and the content
Overview Webtrends executed a comprehensive optimization project for eMarketer, which included A/B split and multivariate tests. Challenges eMarketer felt they could improve the lead generation conversion rate for the Total Access Subscription landing page through testing. The product is only sold via a callback from a sales representative, so the site’s ability to generate qualified
Overview One of the largest and fastest-growing cities in Canada, Calgary, Alberta has grown to a population of almost one million in 2002. The City of Calgary web portal hosts and links to content, services, commerce activities and the Calgary Online Store. Challenge In order develop the new portal around actual visitor behavior and to
Overview Fry, Inc. designs, develops, builds and hosts some of the world’s most-recognized and visited e-commerce web sites. Online operations created and managed by Fry generated nearly one billion dollars in 2002. Challenge Fry’s focus is developing e-commerce sites that not only look good, but more importantly, generate a substantial Return on Investment. Driven by
