Facebook does not see itself as a platform, a publisher, an OS provider, an app developer or anything other than a premier MARKETING solutions provider. And as their performance in this past year suggests – they are well on their way to executing on this vision.
The Webtrends Engage conference has just gotten started and we’ve already come away with some great ready-to-use tactics in a Social Workshop today led by Jared Roy, Senior Director of Performance Marketing.
As we all know, Facebook is constantly making changes to their platform. 2012 was a year that made no exception to this. Here are some of my favorite updates and changes, in Timeline format, that were made over the last year to the Facebook Advertising platform.
Each year we see more social media marketing campaign promotions for eCommerce brands during the holidays. There are three commonly used social media campaigns that can help your brand regardless of the stage of your social media marketing presence.
The broadcast media reached out to Webtrends and asked us to comment on the recent Facebook privacy hoax in order to give the public some peace of mind. Here are some tips for how to gauge the validity of these types of notices going forward.
According to Forrester Research, Facebook now has a bigger population than that of the United States. It’s the number one site where consumers see content about products and services. But attributing ROI from Facebook is no easy feat. Here are suggestions for finding your Facebook ROI.