Facebook recently released news of their new conversion tracking pixel. In Facebook’s own words, “conversion pixels are used to signal events that happened while the user was browsing your website.” This is exciting news, because the true value of a Facebook ad is in the actions a visitor takes after viewing it. The new pixel
Hashtags allow users to see a larger view of conversations or topics that are occurring within these specific channels. Facebook, often being seen in forefront for social innovation, has very recently jumped on this clickable hashtagging bandwagon.
Facebook does not see itself as a platform, a publisher, an OS provider, an app developer or anything other than a premier MARKETING solutions provider. And as their performance in this past year suggests – they are well on their way to executing on this vision.
The Webtrends Engage conference has just gotten started and we’ve already come away with some great ready-to-use tactics in a Social Workshop today led by Jared Roy, Senior Director of Performance Marketing.
As we all know, Facebook is constantly making changes to their platform. 2012 was a year that made no exception to this. Here are some of my favorite updates and changes, in Timeline format, that were made over the last year to the Facebook Advertising platform.