At today’s Facebook press event, Zuckerberg announced several changes coming to the site and two of them have big implications for marketers. Groups and Pages no longer feel like confusing clones I have heard many a marketer wonder whether or not they should start a group or a fan page as their hub for their
Facebook apps are popular tools for modern marketers. They allow brands to create engaging experiences for their Facebook fans such as polls, coupons, video channels, and more. Because we talk with a lot of companies about using our Facebook Analytics to track the success of their Facebook Apps, we are often asked for benchmarks about
I miss being able to Fan on Facebook. To me, as a digital marketer of 13+ years, the Fan button and the cultural shift it created was a monumental move in the right direction. It was, at the time, the lowest barrier to opt-in ever created. As a consumer, I used it copiously — I’m
Summary Twitter is expanding their core audience Twitter is the No. 2 search engine Zynga may revolt Ning figured out the paid model Skype: the sleeping dragon Standard eventually catch up to everyone X-factors: diaspora, revenue sharing and more There is no doubt that Facebook is leading the pack of suitors to win the war
All of this Facebook discussion around privacy, security, and architecture has me giddy. To put it in Matrix terms, Facebook was an inevitability. Where we are with Facebook would have occurred even if Facebook didn’t blaze the trail. Where we are is the natural path of a “free” business model for a communication system. First
Since the fan Page was introduced in 2007, marketers on Facebook have been clamoring for fans. Campaigns to drive fan acquisition have ranged from contests to virtual gifts, all in the name of gathering an audience to support future marketing efforts. StepChange, a leading developer of Facebook campaigns, says that once the brands they work
Brands have been focusing on acquiring fans since fan pages were first introduced. Facebook announced that they were transitioning away from the fan in favor of “like”, which fits in with their Open Graph syntax. The owner of objects will have admin capabilities, including the ability to send updates to likers. Let’s say you write
