We’ve got more apps! Today, Webtrends Apps released three new additions to our Apps Suite: Invite, Forms, Sweepstakes. We’re excited about these apps because they provide valuable functionality that you can add to existing apps or launch stand-alone promotions with. We strongly recommend adding Invite functionality to your apps, websites, and mobile pages. This app
Earlier this year, our execs traveled the country talking to analysts and press about our vision: the web is dead, and digital marketers’ attention need to grow beyond it to social and mobile. We borrowed the name of “The Splinternet” from Forrester’s Josh Bernhoff. This decentralized web concept is starting gain traction — in the
Unlike the instant transfer of sovereignty when the king dies, transition points in industries are much more difficult to discern. A couple of cases in point: When did America stop being a manufacturing economy? What day did record stores lose the fight? When did High Fructose Corn Syrup become a major food group? The Web
Facebook apps are popular tools for modern marketers. They allow brands to create engaging experiences for their Facebook fans such as polls, coupons, video channels, and more. Because we talk with a lot of companies about using our Facebook Analytics to track the success of their Facebook Apps, we are often asked for benchmarks about
I’m not sure that content creation falls into any categories that our blog readers care about, but as a marketer, creating content is one of those things that’s more art (read: “smoke and mirrors”) than science. Having properly lowered your expectations for this article, here’s a few tips for getting other people to write for
I fired a few questions at my friend Josh Rose, who’s an SVP/Creative Director for digital at Deutsch. I hoped he might provide an answer or two. But lo and behold, I received this brilliance. Enjoy! Webtrends: Where are the greatest opportunities for real creativity in digital marketing? Josh Rose: I believe that commercial art
This is the 3rd installment of Justin Spohn‘s Iterative Marketing series. You might want to catch up on the first two: Part 1: The Ishtar Problem Part 2: Culture for Change Optimize the Middle For most of us working in marketing, our time is measured in increments of “campaigns” — discreet units of work with
