Social Articles

Tara Rohani
Interactive Producer & Project Manager.

Why Focus on User Experience Rather Than Engagements in Your Social Media Campaign?

March 22nd, 2012

Today, it’s no longer a hassle for a user to unsubscribe from a mailing list or unlike a brand; therefore creating a good experience is key to retaining a fan and creating incentive for them to share among their social networks.

Justin Kistner
Director, Social Products

Perspectives on Facebook’s New Timeline for Pages and Ads Platform – What Do They Mean for Marketers?

March 9th, 2012

Topics: Ads, Digital Marketing, Events, Facebook, Featured, Perspectives, Social, Social/Apps, Uncategorized

Facebook is now after more sophisticated advertisers and big brands and has optimized its platform for the enterprise.

Hope Frank
CMO

fMC: Facebook’s First Marketing Conference – Recap and Announcements

February 29th, 2012

Topics: Digital Marketing, Events, Facebook, Featured, Social

Our CMO Hope Frank is at Facebook’s first marketing conference, fMC, in New York City today – here is a recap of the presentations so far:

David Stewart
Creative Director, Design Lab

Extremely Live and Incredibly Informational – Our Live Infographic for the 2012 Academy Awards

February 26th, 2012

Topics: Buzz, Events, Featured, Social Media Measurement

We collected, analyzed and visualized more than 1M tweets on all of the biggies for the Oscars, like Best Picture, Best Actor, Best Actress, Best Director, and here’s what we found…

Becky Leung
Ads Product Specialist

Pinterest: Relevant for Brands or Just Another Pretty Face?

February 22nd, 2012

Topics: Buzz, Perspectives, Social, Uncategorized

Brands are using Pinterest to connect with customers. Companies are leveraging Pinterest to humanize their brand, collect and share relevant resources, promote products, and drive traffic to websites. But will it work?

Jamie McLeod
SEM Analyst

A Few More Reasons to Get Serious About Google+ and Facebook

February 2nd, 2012

Topics: Ads, Advertising, Facebook, Search Engine Marketing

Google and Bing are now including search results based on your social activity on Google+ and Facebook. These results can trump organic results so paid search and social strategies are only getting more and more important.