Stephen Eide
Training and Development Specialist
April 1st, 2013
Topics: Digital Marketing, Featured, Social Measurement, Social Media Measurement, Training
Many marketers are still getting their heads around how to measure success on YouTube. As with anything we do, the key is measuring the right things. It also means seeing the larger context to make sure those measurements have meaning, and then acting on what we’ve learned.
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Jane Lee
SEM Analyst
March 15th, 2013
Topics: Featured, Partners, Social Media Measurement
Social Media measurement and management is important in many ways for companies to stay competitive. What is unbelievable is that over 70% of online businesses that utilize social media don’t bother to measure their ROI.
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John Lee
Marketing Programs Manager
March 8th, 2013
Topics: Digital Marketing, Events, Featured, Social, Social Media Measurement
Thanks to social, we didn’t have to choose between branding and lead gen. In just 48 hours, we were able to do both – and measure every aspect of it.
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Tara Rohani
Interactive Producer & Project Manager.
February 4th, 2013
Topics: Engage, Events, Facebook, Facebook Advertising, Facebook Campaigns, Social Media Measurement, Social/Apps
What are 6 things you can do to improve the ROI of your latest Facebook campaign? Jared Roy shared best practices at Engage 2013; and we’re sharing them with you here.
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Sandra Elliott
Director, Education Services
January 30th, 2013
Topics: Engage, Events, Featured, Perspectives, Social, Social Measurement, Social Media Measurement
This morning, I was lucky enough to get to hear Merlyn Gordon, Senior Product Marketing Manager at Webtrends, and Susan Etlinger, Analyst at Altimeter Group, talk about the current and (hopefully future) state of social measurement.
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Karen Wood
Sr. Solution Marketing Manager
November 15th, 2012
Topics: Featured, Optimization, Social Media Measurement
Twitter breaks news faster than any other medium and connects people to brands like never before. But can 140-character posts drive conversion and revenue? Yes, and here are three ways you can too.
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Jeff Seacrist
VP, Product Strategy
November 13th, 2012
Topics: Events, Featured, Partners, Social Media Measurement
Measurement is more important than it’s ever been, as companies struggle to understand and quantify the true business value they achieve for the significant investments they are making – in other words, prove ROI. After all, if you don’t measure it, you can’t improve it.
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