Adapting To Your Dynamic Customer Base

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What was once a fairly straightforward path of leading prospects through the sales funnel is now a dynamic multi-channel passageway filled w/endless choices for consumers. On 4/17, we presented a Webinar w/analysts from Altimeter Group to provide tips from experts on the changing customer journey.

Twitter Acquires BackType

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With Twitter’s recent acquisition of BackType, it appears as if the micro-blogging platform is dressing up its in-house Analytics offerings to address the need for monetization. With the ability to aggregate and analyze the mass of comments and tweets surrounding a URL from around the Internet, Twitter will be able to demonstrate the value of