According to Forrester Research, Facebook now has a bigger population than that of the United States. It’s the number one site where consumers see content about products and services. But attributing ROI from Facebook is no easy feat. Here are suggestions for finding your Facebook ROI.
On Wed 11/7, Webtrends & John Lovett, Senior Partner at Web Analytics Demystified, presented a webinar to introduce 4 types of metrics for measuring success of your social media, and provided actionable take-aways to help organizations develop a consistent and repeatable measurement program.
Raise your hand if you still don’t get social. (I don’t mean Facebook and Twitter. I see your Instagrammed cover photos and hashtagged tweets. #nice). I’m talking about understanding the business value social delivers for your brand. Join our webinar Wed, 11/7, to learn how.
Pete Cashmore, CEO of Mashable, recently called HootSuite the essential tool for managing social networks. Today, Webtrends is announcing an integration with Hootsuite that will make it even better by making it more measurable. The integration gives social marketers a command center for measuring social media’s value, providing a way to connect social tactics to
A few days ago, I had a chance to attend Business Insider’s 2012 Social Media ROI conference and speak on Driving Real ROI With Facebook. What surprised me most was that we are having the same conversations we were having four years ago and making the same social ROI mistakes. Here are a few of the take-aways from the
Who knew Altimeter Group’s preeminent social media analyst Susan Etlinger was into Ultimate Fighting? That was just one of the interesting things attendees of Webtrends’ latest webinar, “Measurement Strategy Quantifies Your Social Media Investment”, learned as Susan often referred to the UFC as an organization with an effective social media engagement strategy. Good for you,