Merlyn Gordon
Director, Solutions Marketing

A Clear Measurement Strategy is Key to Proving Social Media ROI

August 20th, 2012

Topics: Social, Social Media Measurement

Let’s face it. Social media marketing is no longer new. In fact, for organizations of all sizes, across all industries and sectors, participation and expertise on the social web has become mandatory. And yet after eight years (Facebook was launched in 2004), one of the toughest challenges still facing marketers is the ability to establish

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Chad Giron
Senior Director, Media & Digital Influence

Webtrends Expands Facebook® Preferred Marketing Developer Program Relationship

April 20th, 2012

Topics: Facebook, Featured, Social, Social Media Measurement, Social/Apps

Webtrends is one of only NINE companies in the world to be certified for the development of three or more Facebook preferred designations!

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Ellen Seebold
Social Media Marketing, Webtrends

Adapting To Your Dynamic Customer Base

April 17th, 2012

Topics: Advertising, CMO, Digital Marketing, Events, Featured, Marketing Optimization, Social, Social Media Measurement, Social/Apps

What was once a fairly straightforward path of leading prospects through the sales funnel is now a dynamic multi-channel passageway filled w/endless choices for consumers. On 4/17, we presented a Webinar w/analysts from Altimeter Group to provide tips from experts on the changing customer journey.

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David Stewart
Creative Director, Design Lab

Extremely Live and Incredibly Informational – Our Live Infographic for the 2012 Academy Awards

February 26th, 2012

Topics: Buzz, Events, Featured, Social Media Measurement

We collected, analyzed and visualized more than 1M tweets on all of the biggies for the Oscars, like Best Picture, Best Actor, Best Actress, Best Director, and here’s what we found…

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Samantha Johnson
Marketing Manager

New from Webtrends Social – Page Tagging

January 10th, 2012

Topics: Social, Social Media Measurement, Social/Apps

Webtrends Social recently rolled out the ability to add tags to your fan pages from within your social account. Much like post tags in blogging, fan page tags allow you to create groups and unique identifiers to describe your fan page. This is particularly helpful if you manage or collaborate on multiple fan pages. By

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Ellen Seebold
Social Media Marketing, Webtrends

Digital Content Game Changers: Webtrends and Zinio Share Insights with Brand Marketers

November 11th, 2011

Topics: Analytics, Digital Marketing, Events, Social Media Measurement

Brands are continually looking for ways to engage their audiences in the digital world we live in today. Two companies that are leading the charge, from a consumer insights and a consumer engagement perspective, joined together to share what they have learned. Hope Frank, CMO of Webtrends and Jeanniey Mullen, CMO of Zinio, a global

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Christian Howes
Former Head of Solutions Engineering EMEA, Webtrends

Toyota Fuels Frankfurt Motor Show Buzz (infographic)

September 26th, 2011

Topics: Buzz, Events, Social, Social Media Measurement

Twitter highlights the winners from the 64th International Motor Show The 64th Frankfurt Motor Show revved up this week with an average of 75 production cars revealed, as well as more than a dozen concepts from just about every car manufacturer.  As motor heads from around the world descended on the event to see the

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