Let’s face it. Social media marketing is no longer new. In fact, for organizations of all sizes, across all industries and sectors, participation and expertise on the social web has become mandatory. And yet after eight years (Facebook was launched in 2004), one of the toughest challenges still facing marketers is the ability to establish
What was once a fairly straightforward path of leading prospects through the sales funnel is now a dynamic multi-channel passageway filled w/endless choices for consumers. On 4/17, we presented a Webinar w/analysts from Altimeter Group to provide tips from experts on the changing customer journey.
Webtrends Social recently rolled out the ability to add tags to your fan pages from within your social account. Much like post tags in blogging, fan page tags allow you to create groups and unique identifiers to describe your fan page. This is particularly helpful if you manage or collaborate on multiple fan pages. By
Brands are continually looking for ways to engage their audiences in the digital world we live in today. Two companies that are leading the charge, from a consumer insights and a consumer engagement perspective, joined together to share what they have learned. Hope Frank, CMO of Webtrends and Jeanniey Mullen, CMO of Zinio, a global
Twitter highlights the winners from the 64th International Motor Show The 64th Frankfurt Motor Show revved up this week with an average of 75 production cars revealed, as well as more than a dozen concepts from just about every car manufacturer. As motor heads from around the world descended on the event to see the