Jeff Seacrist

VP of Product Management

Teradata conference shows power of data experts and marketers working together

October 29th, 2014

Topics: Clients & Partners, Trends

Last week, I attended the annual Teradata Partners conference, aptly named “Data Driven.” The Expo Hall, where Webtrends had a booth, was filled by a whole host of analytics companies, each of whom cover different aspects of the larger challenge and opportunity created by today’s new data revolution. Many were focused on the evaluation and

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Customer engagement is not about befriending your customers – it’s about understanding them

October 15th, 2014

Topics: Featured, Trends

I read an interesting article in AdAge recently that served as a good reminder of just how hard it can be to market effectively across multiple channels. The piece rightly questions the notion put forth by marketers lately that consumers want to be “friends” with brands. The headline ­­sums up my point nicely: “Brands: Consumers

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John Fleming

EMEA Marketing Director

New view into contextual personalization

October 1st, 2014

Topics: Featured, Optimization, Trends

Our just-released slideshare on contextual personalization tells the story of Jill and how marketers can avoid her spam folder. A recent survey in the UK found that brand spam drives consumers crazy. In fact, the average Brit has 260 unopened emails in his or her inbox. Fortunately, by using contextual personalization, companies have the opportunity

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Ellen Seebold

Social Media Marketing, Webtrends

The CIO/CMO Agenda

July 10th, 2013

Topics: Company News, Measurement, Trends

Webtrends CMO Martin Doettling recently participated in an invitation-only sold-out event presented by CIO Magazine and The CMO Club. The event focused on how today’s CIOs & CMOs have more in common than ever before: the shared need to drive revenue, to engage w/customers by embracing mobile, social & analytics, to gain visibility and trust from the highest echelons of the company.

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