Be Thankful You Can Anticipate Customers’ Needs

November 25th, 2014

Topics: Optimization, Trends

With Thanksgiving approaching, I’m inspired to share what I’m thankful for. In addition to the obvious –my wife, kids, family, and friends – what I am most thankful for as a marketer is the combination of big data and personalization, and how it can help me understand our customers in innovative and creative ways. In

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The evolution of data is making waves in the C-suite

November 20th, 2014

Topics: Featured, Trends

At Webtrends and in the tech industry at large, we’re no strangers to disruptive technologies. We were born of such disruptions and continue to reinvent the centuries-old marketing industry in near real-time. With the explosion in the use of data, the discipline of marketing has evolved into one of the most technology-dependent functions in business

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John Fleming


EMEA Marketing Director

Contextual Personalization is all in the mind

November 11th, 2014

Topics: Featured, Optimization, Trends

A very brash statement to make, and on the surface, it might seem like I am dismissing contextual personalization as an effective means of engaging consumers with relevant content at the time of interest. To the contrary, the point I’m making is that contextual personalization actually stimulates psychological needs within us to help us ‘feel’ about how we are communicated with.

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Jeff Seacrist


VP of Product Management

Teradata conference shows power of data experts and marketers working together

October 29th, 2014

Topics: Clients & Partners, Trends

Last week, I attended the annual Teradata Partners conference, aptly named “Data Driven.” The Expo Hall, where Webtrends had a booth, was filled by a whole host of analytics companies, each of whom cover different aspects of the larger challenge and opportunity created by today’s new data revolution. Many were focused on the evaluation and

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Customer engagement is not about befriending your customers – it’s about understanding them

October 15th, 2014

Topics: Featured, Trends

I read an interesting article in AdAge recently that served as a good reminder of just how hard it can be to market effectively across multiple channels. The piece rightly questions the notion put forth by marketers lately that consumers want to be “friends” with brands. The headline ­­sums up my point nicely: “Brands: Consumers

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John Fleming


EMEA Marketing Director

New view into contextual personalization

October 1st, 2014

Topics: Featured, Optimization, Trends

Our just-released slideshare on contextual personalization tells the story of Jill and how marketers can avoid her spam folder. A recent survey in the UK found that brand spam drives consumers crazy. In fact, the average Brit has 260 unopened emails in his or her inbox. Fortunately, by using contextual personalization, companies have the opportunity

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