John Fleming


EMEA Marketing Director

New view into contextual personalization

October 1st, 2014

Topics: Featured, Optimization, Trends

Our just-released slideshare on contextual personalization tells the story of Jill and how marketers can avoid her spam folder. A recent survey in the UK found that brand spam drives consumers crazy. In fact, the average Brit has 260 unopened emails in his or her inbox. Fortunately, by using contextual personalization, companies have the opportunity

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Ellen Seebold


Social Media Marketing, Webtrends

The CIO/CMO Agenda

July 10th, 2013

Topics: Company News, Measurement, Trends

Webtrends CMO Martin Doettling recently participated in an invitation-only sold-out event presented by CIO Magazine and The CMO Club. The event focused on how today’s CIOs & CMOs have more in common than ever before: the shared need to drive revenue, to engage w/customers by embracing mobile, social & analytics, to gain visibility and trust from the highest echelons of the company.

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