Engage 2009 Agenda: Recapping What We Learned

Thanks for helping us put on such an incredible conference! We covered so much ground and tackled so many of your business challenges that it’s easy to forget the details of each session or speech. So, we took notes and posted them within the agenda.

Click on titles (below) to be directed to an overview of the session takeaways and download or view the presentation. If you’re interested in a quick glance of the entire conference — it is available in the Engage 09 Recap including highlighted videos.

Monday, April 6th 2009
4:00pm – 7:00pm Registration
7:00pm – 10:00pm Welcome Reception
Tuesday, April 7th 2009
7:00am – 6:00pm Registration
8:00am – 9:00am Breakfast / Expo Hall Networking
9:00am – 9:15am Welcome and Opening Remarks: Alex Yoder, CEO WebTrends
9:15am – 9:30am Open Exchange at Engage: Jascha Kaykas-Wolff, VP Marketing WebTrends
9:30am – 9:45am WebTrends Social Measurement: Chris Ramsey, Radian6 co-founder and VP Business Development
9:45am – 10:15am Guest Keynote: Ian Ayres, author of Super Crunchers
10:15am – 10:45am Roundtable Discussion: Murray Gaylord, Ian Ayres, Casey Carey
10:45am – 11:15am Break / Expo Hall Networking / Ian Ayres Book Signing
Sessions  
11:15am – Noon The New CMO: Cross Marketing Optimization: Craig MacDonald, Covario Web Analytics In the Bigger Picture of Cross-Channel: Eric Tobias, Unilytics  
Noon – 1:00pm Networking Lunch – Sponsored by Covario / Expo Hall Networking
Sessions Workshops
1:00pm – 2:00pm Enhance Your Site Effectiveness – User Centered Design Streamline Your Ongoing Reporting Process – an Introduction to Scorecards Tracking Visitors in a Rich Media World Building a Solid Foundation in Web Analytics Through Governance and Optimization
2:30pm – 3:30pm Tales from the Trenches: Integration Insights Five Areas to Focus on to Maximize the Success of Your Digital Marketing and Web Analytics Programs Tips and Tricks for Analytics Troubleshooting Planning for Success: Implementation Strategies
4:00pm – 5:00pm Voice of Customer in the Analytic Ecosystem Leveraging WebTrends in your Social Media Strategy Techniques for Tracking and Measuring Portals Tag Troubleshooting 101
5:00pm – 6:00pm Expo Hall Networking
7:00pm – 10:00pm Networking Event – Sponsored by: Autonomy
Wednesday, April 8th 2009
7:30am – 8:30am Breakfast / Expo Hall Networking
8:30am – 9:00am Closing the Loop: Integrating On-site Search and Merchandising with Analytics to Increase Revenue: Jason Purcell, Endeca
9:00am – 9:30am Improve Every Customer Interaction Using Smarter-Consolidated Data: Robert Tuttle, Teradata
9:30am – 10:15am Exploring the Obama Campaign’s Data Crunching Advantage: Dan Langer, Luke Peterson
10:15am – 10:45am Break / Expo Hall Networking
Sessions Workshops
10:45am – 11:45am How do you Measure Success? Shaping Online Browsers Into Offline Buyers Video Tracking – Measuring Visitors in a Rich Media World How Mature is My Digital Marketing Program?
11:45am – 12:45pm Networking Lunch / Expo Hall Networking
12:45pm – 1:30pm Flex Sessions: Customer-Led Discussions
Sessions Workshops
1:45pm – 2:45pm WebTrends Data Access and Integration Making Analytics Actionable with Web Content Management Fine Tune Your WebTrends Solultions Building a Solid Foundation in Web Analytics Through Governance and Optimization
3:00pm – 4:00pm Discover the Hidden Gems in WebTrends Analytics Data-Driven ROI: How Targeted Remarketing Enhances Email Campaign Performance Campaign Optimization – Iterative Tracking and Improvement Measuring Success on Non-Commerce Web Sites
4:00pm – 4:30pm Break / Expo Hall Networking
4:30pm – 5:15pm Experts Panel: Socialization of Data – Eric Peterson, Jim Novo, Jacques Warren, Anil Batra, Judah Philips
5:15pm – 5:45pm WebTrends Product Roadmap
5:45pm – 6:00pm Closing Remarks
7:00pm – 11:00pm Networking Event
Thursday, April 9th 2009
8:00am – 9:00am Breakfast
Sessions Workshops
Sessions and Workshops are Repeated from Previous Days
9:00am – 10:00am Enhance Your Site Effectiveness – User Centered Design Streamline Your Ongoing Reporting Process – an Introduction to Scorecards Building a Solid Foundation in Web Analytics Through Governance and Optimization Fine Tune Your WebTrends Solultions
10:15am – 11:15am How do you Measure Success? Five Areas to Focus on to Maximize the Success of Your Digital Marketing and Web Analytics Programs Techniques for Tracking and Measuring Portals Tips and Tricks for Analytics Troubleshooting
11:30am – 12:30pm How Large PPC Advertisers Can Save Big Dollars – An Introduction to WebTrends Ad Director Discover the Hidden Gems in WebTrends Analytics Planning for Success: Implementation Strategies Tag Troubleshooting 101
Thursday thru Friday, April 9th – 10th 2009
9:00am – 4:30pm WebTrends Training Courses

WebTrends for Technical Professionals I: Essentials
WebTrends for Technical Professionals II: Advanced Marketing
WebTrends for Marketing Professionals