The Learning Revolves Around You

WebTrends Engage 2009 will deliver more personalized and interactive ways to learn than ever before. In addition to traditional sessions and keynote presentations, you can choose from interactive workshops, informal group discussions and other sessions designed to get you as close as possible to industry experts, technical gurus and your marketing peers. Start choosing your sessions.

The power of data is growing and digital marketers are at the center of the action. Learn from authorities on the cutting edge of data analysis and digital marketing how to gain new levels of insight into your customers and make business decisions by sharing and integrating web data across your marketing.

• Keynote: Answer the Big Questions with Predictive Insight – Ian Ayres, author of Super Crunchers
• Roundtable Discussion
• Experts Panel: Socialization of Data

Get the expert guidance and best practices you need to enhance your analytics and optimize your online and offline marketing. Your suggestions and feedback will help us finalize the list of topics and shape the sessions that are already in determined, including:

• Enhance Your Site Effectiveness – User Centered Design
• Streamline Your Ongoing Reporting Process – an Introduction to Scorecards
• Tales from the Trenches: Integration Insights
• Five Areas to Focus on to Maximize the Success of Your Digital Marketing and Web Analytics Programs
• Voice of Customer in the Analytic Ecosystem
• Leveraging WebTrends in your Social Media Strategy
• How do you Measure Success?
• Shaping Online Browsers Into Offline Buyers
• WebTrends Data Access and Integration
• Making Analytics Actionable with Web Content Management
• Discover the Hidden Gems in WebTrends Analytics
• Data-Driven ROI: How Targeted Remarketing Enhances Email Campaign Performance
• How Large PPC Advertisers Can Save Big Dollars – An Introduction to WebTrends Ad Director

Get up close and personal and discuss your marketing challenges with the presenters and other customers. You’ll go home with new approaches and solutions that address your distinct analytics and marketing challenges. The workshops already planned include:

• Tracking Visitors in a Rich Media World
• Building a Solid Foundation in Web Analytics Through Governance and Optimization
• Tips and Tricks for Analytics Troubleshooting
• Planning for Success: Implementation Strategies
• Techniques for Tracking and Measuring Portals
• Tag Troubleshooting 101
• How Mature is My Digital Marketing Program?
• Video Tracking – Measuring Visitors in a Rich Media World
• Fine Tune Your WebTrends Solutions
• Campaign Optimization – Iterative Tracking and Improvement
• Measuring Success on Non-Commerce Web Sites

Got a marketing headache you’d like to work out? How about a dashboard that you’d like to share with others? You call the shots in these small, free-form sessions. Topics will reflect recurring issues on the Engage 2009 blog from conference attendees.

We will feature a handful of Flex Sessions seeded with people who are passionate about their topics to guide discussions. These sessions are another a great way to network with other attendees, learn more about elements of Web Analytics, Business Intelligence and Marketing and share your experience! More details on how you can participate will be available soon. If you’d like to be a session leader please – Let us know.