Engage Network
Speakers
Ian Ayres
Author of Super Crunchers
Ayres is a leading author and commentator on the power of data-driven decision making. His best-selling book Super Crunchers examines the power and predictive insight that can be gained through analysis of large databases.
A professor at Yale Law School and Yale's School of Management, he writes for the New York Times' Freakonomics blog, is a columnist for Forbes magazine and has been a commentator on public radio's Marketplace.
A professor at Yale Law School and Yale's School of Management, he writes for the New York Times' Freakonomics blog, is a columnist for Forbes magazine and has been a commentator on public radio's Marketplace.
Anil Batra
Chief Analytics OfficerAscentium
Anil is Chief Analytics Officer at Ascentium and has over 13 years of experience in Consulting, Business Intelligence, Web Analytics, Online Advertising and Behavioral Targeting. In his current role at Ascentium, Anil helps companies use Web channel data to improve online business results. In past, Anil has worked at ZAAZ (Wunderman) and Audience Science (formerly Revenue Science), a Behavioral Targeting company. Anil holds MBA from University of Washington, Seattle. Anil is the author of one of the top Blogs in Web Analytics and Behavioral Targeting and speaker at various online marketing conferences.
Kevin Bobowski
Director of New Business ProgramsExactTarget
As Director of New Business Programs at ExactTarget, Kevin Bobowski leads the development of integrated solutions and targeted marketing campaigns for new customer acquisition in key markets and customer segments. In his role, Kevin utilizes marketing analytics data to optimize demand generation activities through quantitative-driven marketing programs and highly customized, automated lead nurturing activities.
Kevin was previously the Vice-President, Client Services at Stratigent, a marketing analytics consulting firm, where he was responsible for helping enterprise clients transform the way web analytics and marketing analytics data is used to make decisions, improve marketing performance and increase ROI. Prior to Stratigent, Mr. Bobowski was a Product Marketing Manager at WebTrends, responsible for new customer acquisition and developing go-to-market strategies for the companies solutions and services in selected vertical such as media, entertainment, financial services and retail.
Kevin holds a BA in Accounting from Michigan State University and an MBA from Wake Forest University.
Kevin was previously the Vice-President, Client Services at Stratigent, a marketing analytics consulting firm, where he was responsible for helping enterprise clients transform the way web analytics and marketing analytics data is used to make decisions, improve marketing performance and increase ROI. Prior to Stratigent, Mr. Bobowski was a Product Marketing Manager at WebTrends, responsible for new customer acquisition and developing go-to-market strategies for the companies solutions and services in selected vertical such as media, entertainment, financial services and retail.
Kevin holds a BA in Accounting from Michigan State University and an MBA from Wake Forest University.
Bill Bruno
VP Business Development & TechnologyStratigent
Bill Bruno is VP of Business Development and Technology at Stratigent, where he has worked actively in the Web Analytics space for over 3 years. He has extensive experience helping clients with a wide range of business initiatives to optimize their online marketing initiatives. Throughout his experience, Mr. Bruno has gained expertise in utilizing best practices to solve some of the toughest online marketing issues. He has spoken on best practices at numerous industry events including eMetrics, Ad:Tech, Content Week, Affiliate Summit, DMA B2B and ACCM, VisCon, Online Marketing Summit, WebTrends Marketing Optimization Tour and many more. Mr. Bruno is a graduate of the University of Illinois with a BS in Computer Engineering. He also holds several professional certifications for all of the leading web analytics tools and manages the Analytics and Usability Council for the Online Marketing Summit.
Murray Gaylord
Vice President MarketingVP Customer Insights The New York Times Media Group
NYTimes.com
Murray Gaylord, previously vice president, brand marketing for Yahoo! Inc., was named vice president, marketing for NYTimes.com in January, 2007, and added the role of vice president, Customer Insights for The New York Times Media Group in August, 2007.
In his role at the Times, Mr. Gaylord is a member of the NYTimes.com senior management team and oversees all marketing, customer and consumer insights and Web analytics.
Mr. Gaylord joined Yahoo! in 2000 and was named vice president, brand marketing in 2001. In that role he led the company's advertising, market research, creative, trade marketing and community relations departments.
Previously, Mr. Gaylord was executive vice president and chief operating officer of The Advertising Council from 1997 to 2000, where he helped to create new executions of memorable public service campaigns including Smokey Bear, "Friends Don't Let Friends Drive Drunk" and "A Mind is a Terrible Thing to Waste."
Before that, Mr. Gaylord was executive vice president, director of client services for TBWA Chiat/Day and executive vice president, group account director at Scali, McCabe, Sloves, Inc. Mr. Gaylord also held various roles at Young & Rubicam, Inc. He received a B.A. degree in psychology from the University of California at Los Angeles.
Mr. Gaylord is the current Chairman of the American Advertising Federation and is on the board of directors the Miami Ad School. He is a founding member of the eMarketing Association advisory board.
In his role at the Times, Mr. Gaylord is a member of the NYTimes.com senior management team and oversees all marketing, customer and consumer insights and Web analytics.
Mr. Gaylord joined Yahoo! in 2000 and was named vice president, brand marketing in 2001. In that role he led the company's advertising, market research, creative, trade marketing and community relations departments.
Previously, Mr. Gaylord was executive vice president and chief operating officer of The Advertising Council from 1997 to 2000, where he helped to create new executions of memorable public service campaigns including Smokey Bear, "Friends Don't Let Friends Drive Drunk" and "A Mind is a Terrible Thing to Waste."
Before that, Mr. Gaylord was executive vice president, director of client services for TBWA Chiat/Day and executive vice president, group account director at Scali, McCabe, Sloves, Inc. Mr. Gaylord also held various roles at Young & Rubicam, Inc. He received a B.A. degree in psychology from the University of California at Los Angeles.
Mr. Gaylord is the current Chairman of the American Advertising Federation and is on the board of directors the Miami Ad School. He is a founding member of the eMarketing Association advisory board.
Eric Head
Manager of Strategic PartnershipsForeSee Results
Eric is responsible for managing strategic partnerships for the organization. Eric also plays a key role in the strategic growth of the organization, and was critical in helping ForeSee Results expand into the European market. He has been with ForeSee Results since 2001 and brings more than 17 years of experience managing technically advanced Internet and Auto-Identification/Data Collection products and programs.
Prior to joining ForeSee Results, Eric was Director of Automotive Programs for Internet Operations Center, a leading regional Internet applications service provider. His role at IOC was to bring new Internet and E-commerce applications and solutions to the Automotive Industry, including a web-based "Dealer E-mail" program for Ford and a web-enabled EDI system.
Eric received a B.S. in Marketing from the Miami University-Oxford and his M.B.A with Distinction from the University of Michigan.
Prior to joining ForeSee Results, Eric was Director of Automotive Programs for Internet Operations Center, a leading regional Internet applications service provider. His role at IOC was to bring new Internet and E-commerce applications and solutions to the Automotive Industry, including a web-based "Dealer E-mail" program for Ford and a web-enabled EDI system.
Eric received a B.S. in Marketing from the Miami University-Oxford and his M.B.A with Distinction from the University of Michigan.
Mark Krebs
VP Business Development & TechnologyOpinionLab
Mark was part of the original management team for OpinionLab when it was founded in 1999 and served as VP Corporate Development. Now, as VP Business Development, Mark is responsible for channel program development, business development and new product management. Prior to joining OpinionLab, Mark was involved in the creation and development of several start-up business ventures. Most recently, he was a founder and President of Brand Name Franchising LLC, an outsourced sales and real estate organization that developed multiple franchise brands throughout the United States. Mark has also served as COO, CFO and Member of La Havanita Cigar Factory LLC, a national multi-unit retail and manufacturing cigar chain. He was also the Project Manager and Controller for Flatlander's Investments, a business venture created to build and develop a national chain of microbrewery restaurants. Before his start-up endeavors, Mark obtained his CPA and was a Senior Auditor in the Entrepreneurial Division of Arthur Andersen L.L.P. He holds a degree in Accounting from Indiana University Kelley School of Business.
Dan Langer
PresidentData Farm Consulting, LLC
For more than a dozen years, Dan has served as owner operator of Data Farm Consulting and has been managing data for political campaigns, Democratic Parties and for Democratic candidates all across the country. He has managed data for campaigns for President, Governor, US Senate, Congress and state legislature and ballot initiatives all over the United States.
Most recently Dan served as the National Data Director for Obama for America throughout both the lengthy primary season as well as the general election.
With experience in most states in the country including Alaska and Hawaii, Dan is a well known and respected political operative who has initiated innovative uses of data in the political world as well as managed data for some of the most sophisticated field operations in the country.
Most recently Dan served as the National Data Director for Obama for America throughout both the lengthy primary season as well as the general election.
With experience in most states in the country including Alaska and Hawaii, Dan is a well known and respected political operative who has initiated innovative uses of data in the political world as well as managed data for some of the most sophisticated field operations in the country.
Craig Macdonald
Chief Marketing Officer and Senior Vice PresidentCovario
Craig Macdonald, senior vice president and chief marketing officer, is responsible for the strategic direction, development and marketing of the Covario portfolio of solutions.
Prior to Covario, Craig was the director of product management for the service and management group within Hewlett Packard's OpenView division where he oversaw service and asset management, configuration management, and discovery applications used by large enterprises worldwide. Previously, Craig held key positions at Peregrine Systems, Inc., Fair Isaac, HNC Software, World Research Advisory, META Group and Greenwich Associates.
Craig earned an MBA from New York University's Stern School of Business, and a BS from the University of Pennsylvania. He also studied at the United States Military Academy at West Point.
Prior to Covario, Craig was the director of product management for the service and management group within Hewlett Packard's OpenView division where he oversaw service and asset management, configuration management, and discovery applications used by large enterprises worldwide. Previously, Craig held key positions at Peregrine Systems, Inc., Fair Isaac, HNC Software, World Research Advisory, META Group and Greenwich Associates.
Craig earned an MBA from New York University's Stern School of Business, and a BS from the University of Pennsylvania. He also studied at the United States Military Academy at West Point.
Tom Masterman
Director, Research & MetricsInternet Broadcasting
As Director of Research & Metrics, Tom manages all aspects of reporting and analytics for Internet Broadcasting's network of local television Websites. Tom also provides research support for Internet Broadcasting's advertising network and market development group. In his nine years with the company, Tom's roles have included multimedia production, project management and television promotion writing. Before working at Internet Broadcasting, Tom was a television producer at WCVB, the ABC affiliate in Boston, MA. Tom holds a degree in Communication from Boston College, and an MBA from the University of Minnesota.
David Millrod
Managing PartnerTechnology Leaders
David began his career in 1985 in Morgan Stanley's IT organization
focusing on network management and reporting. As a Partner at
USWeb/MarchFIRST, he was responsible for the technology teams on large
scale web site development projects.
In 2002 he co-founded Technology Leaders, a leading web analytics consulting firm. As a Managing Partner, he leads our consulting practice. He has personally participated in over one hundred web analytics implementations, in some of the the world's most challenging enterprise-level environments.
In 2002, the New York Times and BBC Radio featured David's patented telecommunications invention. More recently David invented Technology Leaders' "Dynamic Alert" product, which finds the "news" in the torrent of metrics we all face every day.
In 2002 he co-founded Technology Leaders, a leading web analytics consulting firm. As a Managing Partner, he leads our consulting practice. He has personally participated in over one hundred web analytics implementations, in some of the the world's most challenging enterprise-level environments.
In 2002, the New York Times and BBC Radio featured David's patented telecommunications invention. More recently David invented Technology Leaders' "Dynamic Alert" product, which finds the "news" in the torrent of metrics we all face every day.
Jim Novo
Customer Analysis Consultant
Jim Novo is a customer analysis consultant with a 25 year track record of generating exceptional returns on customer marketing program investments. As Vice President of Programming & Marketing at Home Shopping Network, Jim handled the integration of customer communications and marketing across the Television, Catalog, and Internet divisions before starting his own consultancy in 1997. Jim has provided expertise on interactive consumer behavior to such companies as Cellular One, MBNA Bank, CBS SportsLine, Morrison Homes, Radio Shack, Pfizer, Tupperware, Barnes & Noble (multi-channel), and a bunch of smaller companies you have never heard of.
He authored the book, Drilling Down: Turning Customer Data into Profits with a Spreadsheet to teach managers how to increase sales while lowering marketing costs. Jim is co-author of The Marketer's Common Sense Guide to e-Metrics with Bryan Eisenberg and co-Chair of the Education Committee for the Web Analytics Association, serving as the Lead Instructor on the development of the WAA's Award of Achievement in Web Analytics available online from the University of British Columbia.
He authored the book, Drilling Down: Turning Customer Data into Profits with a Spreadsheet to teach managers how to increase sales while lowering marketing costs. Jim is co-author of The Marketer's Common Sense Guide to e-Metrics with Bryan Eisenberg and co-Chair of the Education Committee for the Web Analytics Association, serving as the Lead Instructor on the development of the WAA's Award of Achievement in Web Analytics available online from the University of British Columbia.
Eric Peterson
Chief Executive Officer & Principal ConsultantWeb Analytics Demystified, Inc.
Eric T. Peterson is the founder of Web Analytics Demystified and has worked in web analytics for over 10 years as a practitioner, consultant, and analyst. He is the author of three best-selling books on the subject, Web Analytics Demystified, Web Site Measurement Hacks, and The Big Book of Key Performance Indicators, and one of the most widely read web analytics bloggers at www.webanalyticsdemystified.com. Mr. Peterson has committed much of his life to the betterment of the web analytics community, so much so that Jim Sterne, President and co-founder of the Web Analytics Association says "Eric's leadership in the industry in unparalleled, his devotion to the community is legendary and his years of experience translate immediately into strategic and tactical competitive advantage for everybody who works with him.
More recently, Mr. Peterson has created what can only be called "Google Analytics for Twitter", the Twitalyzer (www.twitalyzer.com) The growth of Twitalyzer has been nothing short of explosive and the application has been cited on CNN and by social media thought leaders like Guy Kawasaki, Robert Scoble, and Pete Cashmore.
More recently, Mr. Peterson has created what can only be called "Google Analytics for Twitter", the Twitalyzer (www.twitalyzer.com) The growth of Twitalyzer has been nothing short of explosive and the application has been cited on CNN and by social media thought leaders like Guy Kawasaki, Robert Scoble, and Pete Cashmore.
Luke Peterson
Luke Peterson has worked all over the United States for the Presidential campaigns of Al Gore, Howard Dean, John Kerry, and Barack Obama. Hired to Barack Obama's national headquarters staff in April 2007, Mr. Peterson headed up the trail-blazing primary technology team in charge of data and personally designed most of the campaign's database architecture. Shepherding the data program through to the nomination and having planned for the general election, he changed his focus and became a key staff adviser to efforts in the critical swing states of Pennsylvania, Ohio, Michigan, and Indiana.
Prior to his move to Chicago, Mr. Peterson worked as an organizer and campaign technologist for the American Federation of Teachers. On the ground with the AFT, he worked on over 40 state and local union affiliate mobilization, organizing, and membership consolidation campaigns. He built the system used to track the thousands of members displaced by hurricanes Katrina and Rita, and he worked in Iraq to help establish a political party for secularist, pro-education union members there. Mr. Peterson holds a B.A. in Political Science from Trinity University in San Antonio, Texas and currently resides in Washington, DC with his fiancee Courtney and dog Juniper.
Prior to his move to Chicago, Mr. Peterson worked as an organizer and campaign technologist for the American Federation of Teachers. On the ground with the AFT, he worked on over 40 state and local union affiliate mobilization, organizing, and membership consolidation campaigns. He built the system used to track the thousands of members displaced by hurricanes Katrina and Rita, and he worked in Iraq to help establish a political party for secularist, pro-education union members there. Mr. Peterson holds a B.A. in Political Science from Trinity University in San Antonio, Texas and currently resides in Washington, DC with his fiancee Courtney and dog Juniper.
Joe Robinson
Brightcove
Joe joined Brightcove early in 2006 and has played a variety of roles within the Marketing organization. He is responsible for pricing strategy and marketing automation, and has led many of Brightcove's efforts to help establish online video as a meaningful revenue-generation tool for online businesses. Additionally, Joe served as the product owner for Brightcove's early video analytics products. Prior to Brightcove, Joe was a consultant at ZS Associates, a global Sales and Marketing Strategy consulting firm. He holds a BBA from the University of Wisconsin - Madison.
Eric Tobias
Director, Analytics ServicesUnilytics
Eric Tobias has 16 years experience in a variety of Information Technology positions. The last six years have been spent assisting numerous clients in understanding their web analytics implementations and integrating into larger corporate systems. Eric is responsible for architecting software solutions that provide analytics data over various service channels, commonly known as cross-channel analytics.
Eric started his career as a software engineer and database interface designer and quickly moved into web development. He transitioned into capacity and availability planning for websites which necessitated analytics data capture and reporting. After taking these skills on to large-scale consulting projects it became necessary to integrate web analytics systems with other systems such as network monitoring and infrastructure, CMS, telephone support, and core business databases.
Eric has worked specifically with WebTrends since the earliest versions. The last six years have been spent integrating WebTrends with numerous systems for a wide variety of projects and clients. He enjoys the challenges found in client environments ranging across government, CPG, insurance, healthcare, etc.
Eric started his career as a software engineer and database interface designer and quickly moved into web development. He transitioned into capacity and availability planning for websites which necessitated analytics data capture and reporting. After taking these skills on to large-scale consulting projects it became necessary to integrate web analytics systems with other systems such as network monitoring and infrastructure, CMS, telephone support, and core business databases.
Eric has worked specifically with WebTrends since the earliest versions. The last six years have been spent integrating WebTrends with numerous systems for a wide variety of projects and clients. He enjoys the challenges found in client environments ranging across government, CPG, insurance, healthcare, etc.
Robert Tuttle
Director - Solutions MarketingTeradata Corporation
Rob has more than 25 years experience in the application of Information Technologies to Fortune 500 Companies, and has helped major corporations around the world both recognize and realize the value of technological investments to their business.
Rob joined NCR in 1991 from AT&T and began a focus on data warehousing and CRM technologies and their application in business to drive customer differentiation and profitability. In 1994, Rob released NCR's first CRM product globally, and supported the development and release of NCR's original Relationship Optimizer product in 1998. Rob has been instrumental in the definition, development or release of multiple CRM related products and programs ever since, contributing to Teradata's recognized leadership in multi-channel marketing automation and campaign management.
Rob joined NCR in 1991 from AT&T and began a focus on data warehousing and CRM technologies and their application in business to drive customer differentiation and profitability. In 1994, Rob released NCR's first CRM product globally, and supported the development and release of NCR's original Relationship Optimizer product in 1998. Rob has been instrumental in the definition, development or release of multiple CRM related products and programs ever since, contributing to Teradata's recognized leadership in multi-channel marketing automation and campaign management.
Jason Purcell
Senior Vice President of Marketing and Product ManagementEndeca
Jason spearheads Endeca's global marketing and product management organizations, responsible for core product marketing, strategy, and messaging. Jason's earlier roles at Endeca included leading the technical sales organization and establishing new product initiatives. Prior to Endeca, Jason held positions at Parametric Technologies in the US and Japan.
Jason holds a B.Sc. in Biological and Engineering Sciences from Washington University.
Jason holds a B.Sc. in Biological and Engineering Sciences from Washington University.
Jacques Warren
OwnerWAO Marketing inc.
Jacques Warren has been working in online marketing for the last thirteen years. He started getting involved full-time in Web Analytics seven years ago. He has worked with over 70 organizations in Canada, the US, and Europe. His engagements cover Web Analytics implementation, training, KPIs & dashboard, diagnosis analysis, and consulting. His current interests are multichannel analytics, data integration, and organizational change. He shares in thoughts in his blogs: Analytics Notes and in The Big Integration.
Annie Weinberger
Director of Product MarketingAutonomy Interwoven
As Director of Product Marketing for Web content management and composite application provisioning at Autonomy Interwoven, Annie is an expert in custom Web applications, code provisioning, and online marketing, and is a proponent of the power of composite applications to create a more dynamic business environment. Prior to Autonomy Interwoven, Annie was a professor of literature at the University of London. Beyond her day job, Annie volunteers with non-profit organizations in San Francisco. She is a graduate of University of California at Santa Cruz and University of East Anglia in England.
Alex Yoder
Chief Executive Officer
As chief executive officer, Alex Yoder is responsible for worldwide operations and the overall strategic vision of WebTrends.
Prior to his appointment as CEO, Yoder spent the past seven years serving in key management positions at WebTrends, with his last role being vice president of sales, North America. During his tenure at WebTrends, he has successfully worked to expand the brand and deliver business value to global enterprises.
His time at WebTrends tops off more than 20 years of global business experience spanning leadership roles across sales, marketing and operations. Yoder has also served as vice president of sales for Touch Clarity, a behavioral targeting company.
Yoder holds a Bachelor of Arts in English literature from Whitman College.
Prior to his appointment as CEO, Yoder spent the past seven years serving in key management positions at WebTrends, with his last role being vice president of sales, North America. During his tenure at WebTrends, he has successfully worked to expand the brand and deliver business value to global enterprises.
His time at WebTrends tops off more than 20 years of global business experience spanning leadership roles across sales, marketing and operations. Yoder has also served as vice president of sales for Touch Clarity, a behavioral targeting company.
Yoder holds a Bachelor of Arts in English literature from Whitman College.
Casey Carey
Vice President, Product
As vice president of products, Casey Carey is responsible for determining and executing the overall WebTrends product strategy, including the identification and development of technology and partner integration opportunities for WebTrends leading web analytics and marketing optimization solutions.
With more than 25 years spent helping global, multi-channel organizations leverage consumer information and transactional data to drive market strategies, Carey brings extensive experience and a wealth of relevant knowledge to WebTrends.
Prior to joining WebTrends, Carey served as senior vice president of product management at Abacus, creators of the world's first and largest cooperative database. While there, Carey was responsible for conceiving, developing and executing product and go-to-market strategies for solutions designed to provide multi-channel transactional data to catalog, retail and business-to-business merchants. He has also held senior positions at other top consumer data and marketing companies, including Customer Insight Company, Experian, ROI Direct, MatchLogic and Peak Effects. Carey regularly shares his expertise in database marketing, campaign management, e-commerce and Internet marketing through frequent speaking engagements at industry conferences and events.
Carey holds an MBA from Regis University and a bachelor of science in electrical engineering from DeVry University.
With more than 25 years spent helping global, multi-channel organizations leverage consumer information and transactional data to drive market strategies, Carey brings extensive experience and a wealth of relevant knowledge to WebTrends.
Prior to joining WebTrends, Carey served as senior vice president of product management at Abacus, creators of the world's first and largest cooperative database. While there, Carey was responsible for conceiving, developing and executing product and go-to-market strategies for solutions designed to provide multi-channel transactional data to catalog, retail and business-to-business merchants. He has also held senior positions at other top consumer data and marketing companies, including Customer Insight Company, Experian, ROI Direct, MatchLogic and Peak Effects. Carey regularly shares his expertise in database marketing, campaign management, e-commerce and Internet marketing through frequent speaking engagements at industry conferences and events.
Carey holds an MBA from Regis University and a bachelor of science in electrical engineering from DeVry University.
Barry Parshall
Vice President of Product Strategy
WebTrends Vice President of Product Strategy Barry Parshall is a recognized leader in marketing and business intelligence technology solutions. Barry leads strategy for all WebTrends products, and guides the company's open, standards-based approach to web analytics and business intelligence integration.
Prior to joining WebTrends in 2002, he was the head of product management for Crystal Reports (now part of SAP). During his 20 year career, he has also served as executive vice president of products at Micro Data Base Systems and director of product management for Q Strategies.
Barry holds a degree in mathematics from Purdue University.
Prior to joining WebTrends in 2002, he was the head of product management for Crystal Reports (now part of SAP). During his 20 year career, he has also served as executive vice president of products at Micro Data Base Systems and director of product management for Q Strategies.
Barry holds a degree in mathematics from Purdue University.
Jascha Kaykas-Wolff
Vice President of Marketing
Vice President of Marketing Jascha Kaykas-Wolff oversees all WebTrends marketing efforts, including overall strategy, branding, demand generation, advertising, public relations and web site operations.
Prior to joining WebTrends, Kaykas-Wolff served as a director at Alvarez & Marsal Business Consulting, LLC. He was responsible for strategic marketing programs for Fortune 500 companies, and drove growth of marketing optimization and e-commerce services.
Kaykas-Wolff previously held several senior management positions at Microsoft, where he oversaw business and marketing for Microsoft Store, Windows Marketplace and Microsoft PinPoint. He was a founding member of the e-commerce team that invented and launched Microsoft's digital locker, a virtual lockbox for secure storage of information about software acquired online. In addition, he implemented advertising and consumer products for MSN that increased profitability and improved consumer experience.
Prior to Microsoft, Kaykas-Wolff managed business development for Yahoo! Shopping. He established partnerships with LVMH, Estee Lauder, GSI Commerce, Umbro, Penguin & Putnam, Harper Collins and other leading companies. He also was a member of Yahoo's global account manager organization, where he drove the Compaq/Yahoo! global alliance and managed advertising sales operations for the eastern region of the United States.
Kaykas-Wolff holds a bachelor of arts degree in psychology from Whittier College in Whittier, Calif.
Prior to joining WebTrends, Kaykas-Wolff served as a director at Alvarez & Marsal Business Consulting, LLC. He was responsible for strategic marketing programs for Fortune 500 companies, and drove growth of marketing optimization and e-commerce services.
Kaykas-Wolff previously held several senior management positions at Microsoft, where he oversaw business and marketing for Microsoft Store, Windows Marketplace and Microsoft PinPoint. He was a founding member of the e-commerce team that invented and launched Microsoft's digital locker, a virtual lockbox for secure storage of information about software acquired online. In addition, he implemented advertising and consumer products for MSN that increased profitability and improved consumer experience.
Prior to Microsoft, Kaykas-Wolff managed business development for Yahoo! Shopping. He established partnerships with LVMH, Estee Lauder, GSI Commerce, Umbro, Penguin & Putnam, Harper Collins and other leading companies. He also was a member of Yahoo's global account manager organization, where he drove the Compaq/Yahoo! global alliance and managed advertising sales operations for the eastern region of the United States.
Kaykas-Wolff holds a bachelor of arts degree in psychology from Whittier College in Whittier, Calif.
P.J. Bocek
Lead Technical Support Engineer
P.J. Bocek joined WebTrends 9 years ago and has performed a variety of roles in our Technical Support department over the years. Currently a Tier 3 Support Engineer, his experience with WebTrends has given him unique insight into many different scenarios presented in the application. P.J. works with Enterprise level accounts and can often be found troubleshooting and resolving some of the most complex issues. He also works with our field consultants to devise workable and sustainable solutions for our customer environments.
Sean Browning
Senior Sales Engineer
Senior Sales Engineer Sean Browning has been helping customers drive successful digital marketing practices both domestically and internationally for WebTrends for the past eight years. He also works with WebTrends partners such as Interwoven and Brulant to define and design custom reporting and data integration solutions. When not at work, Sean trains for 200-mile relays and mixes a mean mojito - usually not at the same time.
Eric Butler
Director, Technology and Systems Architect
Eric has over 20 years of experience designing, engineering and delivering technology solutions in a variety of industries. In addition to 8+ years of experience at WebTrends, Eric has provided leadership roles shaping internet strategies and Software as a Service operations at Jive Software, NetIQ and Intel.
Gary Church
Manager of Consulting Services
Gary Church joined WebTrends four years ago as a Senior Technical Consultant focused on large enterprise engagements, such as New York Times, Orbitz, Microsoft, Coke, Mattel, Nationwide and Logitech. He now manages our Consulting Services group and oversees customer engagements, project management and our technical/business consultants to ensure the success of WebTrends clients. Prior to WebTrends Gary worked with State Farm for three years as a WebTrends application administrator/team lead, and before that spent over 11 years as a consultant, developing and implementing web-based applications. In his free time, he enjoys spending time with his wife and son, gardening, racing and camping around the beautiful state of Indiana with family and friends.
John Defoe
Director of Solutions Engineering
John DeFoe joined WebTrends over 8 years ago and has worked with thousands of WebTrends customers and partners. John and his teams have helped customers take full advantage of the suite of WebTrends products. John previously worked at a marketing analytics startup in the Bay Area that provided personalized online marketing messages. John also spent several years at Oracle as an OLAP DBA for Worldwide Finance.
Derek Fine
Product Manager
Derek Fine is a Product Manager at WebTrends, responsible for WebTrends Analytics. Derek works closely with engineering to drive product requirements and on strategy for future product releases. In his spare time he enjoys snowboarding, running, hiking, and wine tasting.
Brian Gallagher
Senior Technical Consultant
Senior Consultant Brian Gallagher is an evangelist of an analytical foundation for all digital investments. Having spent the majority of his career as an analytical consultant, he helps his clients understand the reward in spending the time up front to strategize and plan their projects, set up sound measurement frameworks, and to help them understand how to improve the performance of their initiatives. Brian has recently transferred from WebTrends EMEA having spent 2.5 years living in London with his wonderful wife. When not working, Brian spends the majority of his time training for triathlons with an ambition to one day qualify for Ironman in Kona, Hawaii.
Gareth Hebbron
Senior Technical Consultant
Technical Consultant Gareth Hebbron's focus is to maximize the business value and performance of WebTrends through the optimization of solution design and installation. Applying any customizations required to overcome the frequent nuances encountered while working with the web. Outside the office he enjoys playing Field Hockey, watching (real) Football, and reading sci-fi.
Jeff Jobe
Lead Technical Support Engineer
Jeff joined WebTrends 3 1/2 years ago as a Tier 3 support engineer. He has a passion for all things tagging, writing plug-ins and developing custom solutions for customers. You will commonly find him debugging tags on customer web sites and walking through JavaScript code for fun.
Michael Love
Solutions Engineer
Michael Love is a Solutions Engineer for WebTrends, Inc. Having joined WebTrends originally in 2001, he has been a member of their pre-sales organization working with customers in the eastern US to help them better utilize their web analytics solutions. Michael has an extensive background in the computer software industry working with Web Analytics, CRM, Business Intelligence and other related solutions. He has a broad experience working with Fortune 1000 companies across several industries including finance, media, service, chemical, and manufacturing.
April Moore
Senior Strategic Business Analyst
April Moore began her web marketing career back in the day when every site on the World Wide Web was listed as a text link on the Mozilla home page. One day, while reviewing her web logs for hits from Czechoslovakia, she experienced an aha! moment and realized that this whole web data thing was gonna be big. Since then she, like everyone else, has been alternately amazed, fascinated and terrified by the amazing amounts of data available and has been thoroughly absorbed by her quest for that Holy Grail of business intelligence - actually putting this stuff to use! Along the way she spent seven years working for Deloitte, "a major professional services firm," first as a web content/usability expert, then as a WebTrends administrator and web data analyst, and another year working for Motorola as the resident analytics maven. Her hands-on approach to working with the data and her familiarity with the corporate environment give her a unique perspective on the cultural and business process changes required for the successful implementation of a web analytics program. When she isn't slaying the proverbial dragons of data integration, she enjoys fencing with her husband and friends, gardening in her Nashville lot, backpacking, and spelunking.
Barry Parshall
Vice President of Product Strategy
WebTrends Vice President of Product Strategy Barry Parshall is a recognized leader in marketing and business intelligence technology solutions. Barry leads strategy for all WebTrends products, and guides the company's open, standards-based approach to web analytics and business intelligence integration. Prior to joining WebTrends in 2002, he was the head of product management for Crystal Reports (now part of SAP). During his 20 year career, he has also served as executive vice president of products at Micro Data Base Systems and director of product management for Q Strategies.
Debra Paynter
Strategic Business Analyst
Debra Paynter joined WebTrends with over a decade of Internet related experience in Web Analytics, Search Engine Optimization and Internet Strategies. Debra is a talented analyst with an infectious enthusiasm, adept at bringing together multiple data sources to create comprehensive analysis with strong skills in developing e-marketing strategies to increase traffic and conversion rates. Debra is passionate about networking and at home she focuses on her family and friends both online and off.
Brandon Ralls
Senior Digital Marketing Consultant
Brandon Ralls has a wealth of knowledge in the field of web analytics - this includes expertise in measurement, reporting, and data visualization strategies. Most recently, he has been focusing his attention on the areas of data integration and data visualization, and has worked with a number of enterprise-level clients to deliver best-in-class reporting solutions. His custom scorecards are some of the best in the business, and are geared toward helping clients measure the success of their online programs. He also has extensive knowledge in the area of online advertising, and has employed cutting edge measurement strategies to help clients understand the effectiveness of their digital marketing initiatives.
David Stewart
Senior Interactive Designer
Senior User Experience designer David Stewart is fascinated by how we interact with digital technology and is driven to create meaningful experiences that provide compelling insight. David has created print and online experiences as an art director in the ad agency world. Using visual design skills as a foundation, he dove head first in to usability and interaction design at Intel and went on to work on next generation security products at McAfee. When not immersed in all things digital, David enjoys working on his 1964 Buick Skylark, playing and coaching soccer, and hanging out with his wife and three children.
Jason Widup
Principal Digital Marketing Consultant
Jason Widup is a recognized thought leader in the web analytics and online marketing space, with deep expertise in the online travel and software industries. His last position was Director of Analytics at one of the world's largest advertising agencies, McCann Worldgroup. He also has previous experience managing consulting teams at WebTrends and with smaller agencies such as Two Degrees Consulting and Hitachi Consulting.
Jennifer Wilson
Product Manager
In her 2+ years tenure at WebTrends, Jennifer Wilson has helped WebTrends bring Visitor Intelligence and Score to market. As a Product Manager for those products, along with Marketing Warehouse, she continuously looks for solutions to help marketers achieve their goals. When not at work, Jennifer can be found on the local sports fields watching her son play virtually every sport know to man.
