About Jascha

As Vice President of Marketing Jascha oversees all WebTrends marketing efforts, including overall strategy, branding, demand generation, advertising, public relations and web site operations.

Prior to joining WebTrends, Jascha served as a director at Alvarez & Marsal Business Consulting, LLC. He was responsible for strategic marketing programs for Fortune 500 companies, and drove growth of marketing optimization and e-commerce services.

He previously held several senior management positions at Microsoft, where he oversaw business development and marketing for Microsoft Store, Windows Marketplace and Microsoft PinPoint. He was a founding member of the e-commerce team that invented and launched Microsoft’s digital locker, a virtual lockbox for secure storage of information about software acquired online. In addition, he implemented advertising and consumer products for MSN that increased profitability and improved consumer experience.

Prior to Microsoft, Jascha managed business development for Yahoo! Shopping. He established partnerships with LVMH, Estee Lauder, GSI Commerce, Umbro, Penguin & Putnam, Harper Collins and other leading companies. He also was a member of Yahoo’s global account manager organization, where he drove the Compaq/Yahoo! global alliance and managed advertising sales operations for the eastern region of the United States.

He is married with three children and in the process of relocating fom Seattle to Portland.

He holds a bachelor of arts degree in psychology from Whittier College in Whittier, Calif.