Agenda

Social Media measurement is still a must. We need to put our collective finger on how they concretely impact businesses.

Another issue is how we can get beyond traffic analysis, and evolve towards opportunities optimization. From counting anonymous visitors to managing prospects.

I believe that what is needed are good, solid financial ROI studies that apply rigorous program costs… I have had a great difficulty getting my work here approved through Actuaries as there is still a feeling that claims of benefits are overstated, soft on the costs incurred in providing wellness, etc. The wealth of information showing positive ROI sometimes doesn’t even make a dent. So, solid ROI studies will be helpful. In addition, the ability to see studies from Wellness Vendors or Insurers showing reporting back to covered employers groups of their financial ROI might help me obtain the travel funds necessary to come, as it is difficult to find “employer reporting” beyond aggregate reporting of health risks or risk reduction. Need to see whether anyone is providing solid info back to covered employers with respect to the health claims versus program costs, for example.

How to construct advanced dimensions & measures. How to best report on them with Visit / view rollup.

In the B2B space, as more organizations are implementing marketing automation, there is the misconception that simply because you have a “new tool that can”, you don’t need to invest in solid Analytics. I’d love a conversation about how you need both and why.

Mashups- they have been the hot topic for the last couple years and with Webtrends Open API’s, how are companies leveraging this technology to empower and gain deeper visibility into their visitors and customers.

I understand the importance of dashboards and empowering different user groups in my company however how do I create these custom dashboards with REST while feeding in multiple reports/metrics? That would be hugely beneficial.