Speakers

Rives is the co-host of Bravo channel’s show Ironic Iconic America, a unique and whimsical tour of contemporary American culture that debuted on Oct. 3, 2008. He also is the spokesperson for Orange, the key brand of France Telecom, doing television and print pieces throughout Europe as the “first poet 2.0″ for one of the world’s leading telecommunications operators.

Rives designs interactive narratives for grown-ups. Part poet, part storyteller, Rives offers audiences uniquely intelligent and creative entertainment. He’s extraordinarily deft with words, extremely clever, creative and intellectually alive. His work bursts in multiple directions, makes surprising connec­tions and leaves you gasping and laughing.

He is a regular at the annual TED Conference, has appeared at the Edinburgh Fringe Festival and is on the last four seasons of HBO’s Def Poetry Jam. He was the 2004 National Poetry Slam champion.

Keynote: Stephen Baker

Stephen covers the technology for BusinessWeek, where he has worked since 1987, and co-writes a blog called Blogspotting.net. His book, The Numerati, is about a specialized group of men and women who look for patterns to predict behavior. Stephen Baker is @stevebaker on Twitter and has a profile on LinkedIn.

Keynote: Ben Cerveny

Ben Cerveny is a strategic and conceptual advisor to Stamen, helping to articulate an approach toward creative visualization and to evaluate and develop potential partners and engagements relative to that vision.

Ben is a highly regarded experience designer and conceptual strategist, guiding the creative direction and vision of multiple successful endeavors, both public and private. His clients include Nokia, Sony, and Philips, as well as the Cities of Amsterdam and Barcelona. Previously, he was founder of the Experience Design Lab at frogdesign, an international product design company, and a lead designer and platform development strategist at Ludicorp, makers of Flickr.

Ben is a twelve-year veteran of the interaction design field. His past accomplishments include the design of network media sharing applications at Be Inc. and Silicon Graphics, and the management of the Research and Development group at web services agency Organic. He is the author of a forthcoming book on games as system models, and is a Director of a research foundation focused on investigating the intersection of play, interaction, and urban space.

Lewis DVorkin

Lewis is the founder of True/Slant, the digital home for the “entrepreneurial journalist.” He is also a former AOL executive, and has held numerous editorial titles at The New York Times. Lewis is @lewisdvorkin on Twitter, and has a profile on LinkedIn and Facebook.

Paul Berry

Prior to joining The Huffington Post, Berry was the CTO for Avaaz.org, a sister company to MoveOn.org, which developed a huge international membership in a short time. Berry was CTO of CharterMac, a public real estate finance company that was at its peak market cap of 4 billion. Berry is a graduate of NYU’s ITP program and originally built Bplans.com and the Palo Alto Software e-commerce platform. Probably most importantly, Berry was a co-founder of TheDogIsland.com.

Alan Citron

Alan is president of BUZZMEDIA, and former senior executive of TMZ.com. He was intimately involved in the success content publishing models employed by TMZ, helping it become the leading celebrity media site online today. Alan has a profile on LinkedIn.

Sam Whitmore

Sam founded and is editor of Sam Whitmore’s Media Survey. The former media columnist for Forbes.com will moderate the panel and has over 20 years experience in both traditional and Web publishing. Sam is @samwhitmore on Twitter and has a profile on LinkedIn.

Amber Naslund

Amber Naslund is a social media and marketing practitioner, and the Chief Community Officer for Radian6 social media monitoring. There, she’s responsible for client engagement, community building, and helping companies build sound strategies for social media listening, measurement, and engagement.

She’s spent the last 15 years or so working with businesses of all sizes, from the Fortune 50 to startups and local nonprofits, and enjoyed a diverse career as a fundraiser, client services professional, corporate marketing director, and an entrepreneur. Amber is also a frequent speaker at conferences and private events, talking about the practical applications and business strategies for the social web. An avid writer and passionate content creator, Amber blogs at AltitudeBranding.com, focusing on community, communication, and the rising tide of social business. Amber Naslund is @ambercadabra on Twitter and has a profile on LinkedIn

Jennifer founded and is CEO of the sentiment analysis startup company Scout Labs, a web-based service that scours the social web for real-time customer insights and feeds a monitoring dashboard that can be used to refine marketing strategies and increase consumer satisfaction. Prior to Scout Labs, Jennifer was director of marketing at eBay, vice president of marketing at Leverage, and director of marketing strategy and analytics (West Coast) for Razorfish. Scout Labs recently raised $4 million in funding. Jennifer Zeszut is @jenniferland on Twitter and has a profile on LinkedIn.

Gary Angel

Bringing over twenty years of experience in decision support, CRM, and software development, Gary co-founded Semphonic and is president and chief technology officer. He’s responsible for leading Semphonic’s development of Web analytics and SEM decision making tools for web marketing professionals. In addition, he helps companies like WebMD, Intuit, American Express and Charles Schwab maximize their web channel marketing through intelligent use of Enterprise Web Analytics.

Before Semphonic, Gary created and implemented multi-million dollar CRM systems whose customer-driven use of Web analytics increased profitability and customer loyalty for Fortune 500 companies including VISA, Bank of America, and American Express. His pioneering work in Web behavioral profiling, neural-network Web analysis, Web-content success correlation, and point-to-point process analysis has enabled major brands such as American Express, AOL, Morgan Stanley and Hotwire to dramatically improve customer acquisition and satisfaction, shopping-cart conversion and overall web channel performance – often with multi-million dollar bottom-line improvements.

Gary has published articles on Web and SEM Analytics in DM News, American Demographics, CRM Guru, CRM Buyer, IMediaConnection, Business Geographics and Business Insurance. He graduated, with honors, from Duke University and lives in San Francisco with his wife and two young girls.

Using his background in engineering, corporate strategy and software architecture, Steve is acting CTO for Eloqua, a company that he co-founded in 1999. Eloqua helps marketers automatically respond to a buyer’s expectations, lower marketing costs and demonstrate product value. Steve wrote Digital Body Language, a book about the need for marketers to observe the online body language of buyers in order to communicate to them effectively. Prior to launching Eloqua, Steve worked in corporate strategy at Bain & Company and engineering at Celestica. Steve Woods is @stevewoods on Twitter and has a profile on LinkedIn.

Sean is co-founder of Watching Websites, a consulting firm that helps new ventures market effectively during their early stages and helps large corporations get a handle on data tracking for their new and existing projects. He also co-wrote Complete Web Monitoring for O’Reilly Media, which covers every possible way to monitor web site traffic. Sean is an author and a speaker, and teaches executives how to use the social web to communicate with their customers. He is @seanpower on Twitter and has a profile on LinkedIn.

As chief executive officer of Webtrends, Alex Yoder is responsible for worldwide operations and the overall strategic vision of Webtrends. Prior to his appointment as CEO, Yoder spent the past seven years serving in key management positions at Webtrends, with his last role being vice president of sales, North America. During his tenure at Webtrends, he has successfully worked to expand the brand and deliver business value to global enterprises. His time at Webtrends tops off more than 20 years of global business experience spanning leadership roles across sales, marketing and operations. Yoder has also served as vice president of sales for Touch Clarity, a behavioral targeting company.

As Vice President of Marketing at Webtrends, Jascha Kaykas-Wolff oversees all Webtrends marketing efforts, including overall strategy, branding, demand generation, advertising, public relations and web site operations. Prior to joining Webtrends, Kaykas-Wolff served as a director at Alvarez & Marsal Business Consulting, LLC. He was responsible for strategic marketing programs for Fortune 500 companies, and drove growth of marketing optimization and e-commerce services. Kaykas-Wolff previously held several senior management positions at Microsoft, where he oversaw business and marketing for Microsoft Store, Windows Marketplace and Microsoft PinPoint. He was a founding member of the e-commerce team that invented and launched Microsoft’s digital locker, a virtual lockbox for secure storage of information about software acquired online. In addition, he implemented advertising and consumer products for MSN that increased profitability and improved consumer experience. Prior to Microsoft, Kaykas-Wolff managed business development for Yahoo! Shopping. He established partnerships with LVMH, Estee Lauder, GSI Commerce, Umbro, Penguin & Putnam, Harper Collins and other leading companies. He also was a member of Yahoo’s global account manager organization, where he drove the Compaq/Yahoo! global alliance and managed advertising sales operations for the eastern region of the United States.

As vice president of products at Webtrends, Casey Carey is responsible for determining and executing the overall Webtrends product strategy, including the identification and development of technology and partner integration opportunities for Webtrends leading web analytics and marketing optimization solutions. With more than 25 years spent helping global, multi-channel organizations leverage consumer information and transactional data to drive market strategies, Carey brings extensive experience and a wealth of relevant knowledge to Webtrends. Prior to joining Webtrends, Carey served as senior vice president of product management at Abacus, creators of the world’s first and largest cooperative database. While there, Carey was responsible for conceiving, developing and executing product and go-to-market strategies for solutions designed to provide multi-channel transactional data to catalog, retail and business-to-business merchants. He has also held senior positions at other top consumer data and marketing companies, including Customer Insight Company, Experian, ROI Direct, MatchLogic and Peak Effects. Carey regularly shares his expertise in database marketing, campaign management, e-commerce and Internet marketing through frequent speaking engagements at industry conferences and events.

Jennifer Houston

Jennifer Houston has 15 years of experience in building and implementing communications strategies for companies of all sizes, including well-established global corporations and startup ventures. Jennifer built and leads the global WE Studio D team – Waggener Edstrom’s business focused on powering digital influence and engagement. Her areas of expertise include perception-shifting campaigns, digital influence, storytelling and narrative generation, competitive strategy development, business strategy and development, crisis communications, and influencer relations. Jennifer has also served as vice president in both product development and business development roles. Jennifer has a bachelor’s degree in international relations and a minor in Spanish language and literature from The George Washington University in Washington, D.C. Jennifer lives in the Puget Sound area with her husband and their four children, as well as their cat, guinea pig, goldfish, turtle, and Cairn terrier.

Jacques Warren

Jacques Warren has been in Digital Marketing for 14 years, spending the last eight entirely focusing on Web Analytics. He built one of the very first Web Analytics professional services offering in Canada while at Bell Business Solutions. Jacques started his own consulting firm, WAO Marketing, in 2007, and has since been working with clients in North America and Europe. He has helped organizations from a wide variety of industries in the private and public sectors. He is also the co-author of the recent Web Analytics : Mesurer le success et maximiser les profits de votre site Web for Eyrolles, Éditions d’Organisation, in Paris, which is the best reference in the French language.
He is a regular speaker at Web Analytics and Marketing events, and maintains several blogs. He is @jacqueswarren on Twitter, and has a profile on LinkedIn.

Jim Novo

Jim Novo is an interactive customer retention, defection, and loyalty expert with nearly 25 years of experience generating exceptional returns on customer marketing program investments. The average ROI of Jim’s programs now stands at just over 70%, with several reaching ROI of over 400%. Jim is Managing Director of Education for the Web Analytics Association, creating the first college level courses focused on web analytics and the WAA Certification Test.

Kevin Hillstrom

Kevin is President of MineThatData, a consultancy that helps CEOs understand the complex relationship between customers, advertising, products, brands, and channels. Kevin’s clients utilize a methodology called “Online Marketing Simulations” or “OMS”, to predict five year online and offline sales totals by advertising channel. The methodology allows clients to see, for instance, how a doubling of the paid search budget impacts all other channels during the next five years. Kevin has worked in consumer intelligence for close to twenty-five years, including stints as Vice President of Database Marketing at Nordstrom, Director of Circulation at Eddie Bauer, and Manager of Analytical Services at Lands’ End.

Seth Dallaire
VP, Mid-Market, Yahoo!

Seth is responsible for all mid-market sales efforts across search and display advertising at Yahoo! He joined Yahoo! in October 2009 from Microsoft, where he recently ran its retail vertical and Midwest region. Prior to Microsoft, he ran business development partnerships at Amazon.com.

Douglas Karr

Douglas is president and CEO of DK New Media, a social media and online marketing agency that helps companies develop, execute and measure online marketing strategies. He also founded The Marketing Technology Blog, and was vice president of blogging evangelism for Compendium Blogware.

Inga Broerman
VP Marketing, Vocus

Inga is vice president of marketing for Vocus, a leading provider of on-demand software for public relations management. She previously served as director of global customer communications/interactive media for Siemens Healthcare and Internet manager at IKON Office Solutions.

Scott Hoffman
founder CEO, Cliqolgy

Scott’s blog Cliqology looks at how to “keep up with the rate of change and evolution in digital marketing.” He provides insight, research and advice on how brand marketers can participate in this new social paradigm, with confidence and knowledge. He helped start social media solutions company Lotame Solutions, and has also worked for Yahoo! and Ogilvy & Mather.