Comments on: 3 difficult optimization results and what you can learn from them (1 of 3) http://blogs.webtrends.com/optimization/2008/03/31/difficult-optimization-results-learn-1/ Just another Webtrends Blogs weblog Wed, 23 Dec 2009 20:59:34 -0800 http://wordpress.org/?v=2.8.6 hourly 1 By: Billy http://blogs.webtrends.com/optimization/2008/03/31/difficult-optimization-results-learn-1/comment-page-1/#comment-48 Billy Sat, 23 Aug 2008 00:10:58 +0000 http://testingblog.widemile.com/?p=91#comment-48 That's a great idea, if you are controlling the traffic then creating a new page to direct the higher converting traffic is a good way to segment. Since you're creaming a new page, you might as well test and tailor it even more to that specific segment. That’s a great idea, if you are controlling the traffic then creating a new page to direct the higher converting traffic is a good way to segment. Since you’re creaming a new page, you might as well test and tailor it even more to that specific segment.

]]> By: Burton Kent http://blogs.webtrends.com/optimization/2008/03/31/difficult-optimization-results-learn-1/comment-page-1/#comment-47 Burton Kent Sat, 23 Aug 2008 00:00:26 +0000 http://testingblog.widemile.com/?p=91#comment-47 I've run into this problem because I have a mailing list/blog. Occasionally I'll have posts which get up to 400% more sales than normal. This skews or introduces noise into my test results - I'm getting conversions because of something not on the sales page. I will be making a "winning" sales page that's consistently shown to mailing list subscribers, and only show the test page for incoming viewers. I’ve run into this problem because I have a mailing list/blog. Occasionally I’ll have posts which get up to 400% more sales than normal. This skews or introduces noise into my test results – I’m getting conversions because of something not on the sales page.

I will be making a “winning” sales page that’s consistently shown to mailing list subscribers, and only show the test page for incoming viewers.

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