Jason Widup


Former Director - Digital Marketing Optimization, Webtrends

Maturing a Digital Marketing Maturity Model (DM3)

May 26th, 2009

Topics: Digital Marketing, Optimization

Hi there everyone – it’s been a while since I last posted. We’ve been head’s down working on a Digital Marketing Maturity Model (a.k.a. DM3) that we unveiled during eMetrics in San Jose.  We released a draft of the model and are currently in the process of collaborating with industry influencers and practitioners, gathering feedback

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Michele Warther


Former Director of Marketing + Community, Webtrends

Need Information? We Need You!

May 15th, 2009

Topics: About

One of the challenges Webtrends staff and customers share is navigating through reams of information, both current and legacy. With many hundreds of book pages and help topics, sometimes searching for a simple concept or a feature explanation can turn into a crazy scavenger hunt through old printed manuals, saved PDFs, online customer center, and

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Jascha Kaykas-Wolff


Former VP of Global Marketing, Webtrends

ouch…is something wrong with my analytics or the internet or something this morning?

May 14th, 2009

Topics: Digital Marketing

The freely available Google Analytics service has been wonderful for the Analytics Industry. It has made analytics accessible to nearly everyone whom has a website. Unfortunately, today, widespread reports indicate an international outage for Google Analytics, Gmail and possibly more services. This outage has serious impacts on websites around the world and the businesses they

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Bruce Kenny


EVP, Technology + Hosted Ops

Unfettered Data Access – what does it really mean?

May 13th, 2009

Topics: Digital Marketing

Having access to one’s own data seems a pretty simple concept. Yet many companies, who are entrusted with their customer’s data, make it challenging for their customers to actually get their data in a reliable and usable manner. Some of the reasons cited are technical such as architectural limitations or lack of sufficient infrastructure that

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Former Creative Director of Design Lab, Webtrends

A New User Experience, Part 3 (of 5): Design

May 13th, 2009

Topics: About, Innovations, User Experience

In the previous two articles*, I introduced the newly redesigned Webtrends custom tracking-code creation tool called Tag Builder and then provided some background into the user centered design methodology, Paper Prototyping, used to construct the flow of the application. In this post, I will highlight the most significant design improvements that defined the new look

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