Director, Social Products

One week until the Internet Strategy Forum

July 16th, 2009

Topics: Events

We’re a week away from the 6th annual Internet Strategy Forum Summit. Webtrends is proud to be a Partner Sponsor for this premier event. This year’s list of keynote speakers includes: Jeremiah Owyang, Sr. Analyst Social Media, Forrester Katherine Durham, VP of Marketing Imaging&Printing, Hewlett-Packard Johan Jervoe, VP of Creative & Digital Marketing, Intel Sheila

Read more


Director, Social Products

Initial campaign results from our MAX ad

July 14th, 2009

Topics: Digital Marketing

Social media is changing the way businesses connect with markets. Conversations take place where the participants choose and are often spread across multiple sources. Pulling the conversation together in order to make informed, engagement decisions is at the heart of marketing’s challenge in this new media landscape. To demonstrate how Webtrends Social Measurement helps with

Read more

Billy Shih


Former Senior Optimization Analyst, Webtrends

Optimizing registrations: Taking a look at Picnik

July 13th, 2009

Topics: Methodology, Testing

A huge part of doing optimization well is knowing what to test (put garbage in, get garbage out), so keeping up with good design philosophy is extremely valuable.  While brushing up on web design, I came across a Smashing Magazine article on UI design trends by Janko Jovanovic.  He uses a lot of great examples

Read more


Former Director of Mobile Analytics, Webtrends

Data Collection API – Tracking for Point of Sale, Mobile, Video Consoles and More!

July 9th, 2009

Topics: Digital Marketing, Innovations

I am very pleased to announce the launch of a market-leading data collection capability for Webtrends. The addition of this API to our capabilities is another example of why Webtrends is the most powerful, open and elegant solution in the industry. Keeping with our commitment to gather your feedback and deliver the most relevant of

Read more


Director, Social Products

Campaign update on our MAX ad

July 6th, 2009

Topics: About

Last Friday we launched an ad campaign on the MAX posing the question “Should cyclists pay a road tax?” We tracked a significant amount of conversation in a short period of time. In fact, it was much more conversation than we had anticipated and agreed with Thom Schoenborn it would be better to get results

Read more


Former Senior Product Marketing Manager, Webtrends

Now available: Webtrends Marketing Warehouse On Premise

June 30th, 2009

Topics: Innovations, Optimization

There are so many reasons to celebrate Webtrends Marketing Warehouse availability On Premise.  We’ve had a lot of success with our On Demand version over the last couple of years and wanted to better serve some unmet market needs with an On Premise version.  Here are just a few of the market needs that this product addresses.

Read more


Director, Social Products

Are Your Analytics Out of Shape?

June 25th, 2009

Topics: Digital Marketing

Brian Agranoff, founder and principal analyst for ACR Analytics joins us this week as a guest blogger. ACR is one of Webtrends solutions partners and prides itself in doing the analytics “heavy lifting,” so marketers who don’t possess web analytics experience can focus on strategy, messaging and customer experience and other areas. I recently embarked on

Read more