Director, Social Products

We acquired Widemile; a leader in multivariate testing, optimization, and targeting

July 30th, 2009

Topics: Company News

We are proud to announce that the ink has dried on a definitive agreement to acquire Widemile, which adds world-class multivariate testing and site optimization to our arsenal of customer intelligence technologies and services. The combination produces an unmatched analytics and optimization platform giving our customers an even greater advantage in the marketplace. For us,

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Elizabeth Robillard


Former Director of Agency Programs, Webtrends

Voice of the Customer with Behavior of the Customer

July 30th, 2009

Topics: Optimization

I love Foresee Results data. They are able to capture valuable customer input about the visitor experience on our site and provide me and my team with concrete data that helps us make the site better. What we have to remember as we evaluate customer feedback is that what we say and what we do

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Eric Head


Senior Director of Business Development, Foresee Results

This is How We Do It

July 30th, 2009

Topics: Optimization

In the last two posts, Larry and I told you a little bit about what we’re doing for the Open Campaign, but I wanted to explain a bit about how we do it. We use a methodology created by an economist at the University of Michigan that shows that increasing customer satisfaction makes customers more

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Billy Shih


Former Senior Optimization Analyst, Webtrends

Sharing a real test start to finish

July 28th, 2009

Topics: Trends

Webtrends is hosting a completely transparent marketing campaign, called The Open Campaign.  In the campaign, Webtrends and a few partners, including Widemile, are conducting their various specialties and sharing the results with the public.  The idea is to let you all learn about all the great marketing technologies out there and how it ties together

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Billy Shih


Former Senior Optimization Analyst, Webtrends

Deciding What to Test

July 28th, 2009

Topics: Optimization

When Webtrends approached us with the Open Campaign, we immediately knew Widemile Optimize would be a great tool for this project and quickly jumped on board to get them started. The first step was to work with Webtrends to indentify measurable goals that could be improved. Knowing that this test would span multiple pages and

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Larry Freed


President and CEO, ForeSee Results

Our Plan of Attack

July 27th, 2009

Topics: Optimization

ForeSee Results’ goal is three-fold: 1) We want Webtrends to understand visitor satisfaction with this microsite and be able to see how it changes over time as the campaign changes. 2) We want to use customer-driven data to help Webtrends prioritize which changes or improvements to the site will make you, the site visitor, more

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Director, Social Products

Recap of Social Media Club with Jeremiah Owyang at Webtrends

July 24th, 2009

Topics: Company News

It was great hosting the Social Media Club with Jeremiah Owyang at our offices this week. Pizza, beer, and beautiful weather for the rooftop patio added to the great discussion facilitated by Nate DiNiro. Owyang spoke about things like the scalability problems with social media, utility of Twitter to small businesses, and how email is

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