Elizabeth Robillard


Former Director of Agency Programs, Webtrends

Access the Data

July 23rd, 2009

Topics: Measurement

For me, this campaign is about getting access to the data – freeing the data from the analysts domain and pushing out to the public. Too often we rely on the analyst to make sense of the numbers in dashboards and scorecards and weekly reports. But, in a marketing team, these are all OUR numbers.

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Software Engineer

Early Campaign Analytics Visualization

July 22nd, 2009

Topics: Measurement

Welcome to the Open Campaign! It’s still quite early in the campaign, but we’re using Webtrends Analytics to measure site traffic, conversion events, and the success of various campaigns. To start us off, I’ve used the Webtrends data extraction API to build a visualization of our current Page Views and Visits. We’ve also quickly highlighted

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Myllisa Patterson


Marketing Optimization Analyst

Is Digital Marketing Easy? An Introduction To The Open Campaign

July 21st, 2009

Topics: Measurement, Optimization

My name is Myllisa and I’m a digital marketer. Actually, I’m the Marketing Communications Manager for Webtrends. Together with our partners we provide solutions that are designed  to create marketing euphoria. We make it sound so easy. Launch a campaign, collect some data, look at it, make a decision, optimize, collect more data and report

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Director, Social Products

The Challenges of Social Media

July 20th, 2009

Topics: Measurement

Social media is one of the most explosive areas in marketing today. It’s also one of the least understood channels. A big challenge is the ability to track conversations in all of the places where they occur. Perhaps a bigger challenge yet is the ability to measure the business impact of those seemingly disparate discussions.

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Sean Marshall


Director of Search Engine Marketing, PPC Associates

SEM and Understanding The Value of a Click

July 20th, 2009

Topics: Optimization

These are difficult times. We have all been beaten over the head with this notion and seen it hurt our bottom lines. But what can we do? In short, plenty. Paid Search, and online marketing in general, offers marketers the chance to get measurable results – the trick is to focus on the right ones.

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