Billy Shih


Former Senior Optimization Analyst, Webtrends

Widemile acquired by Webtrends

August 5th, 2009

Topics: Trends

It’s been a fun journey here at Widemile and although Widemile, the name, is disappearing, our mission to bring optimization to the forefront of online marketing has not ended.  I will be moving this blog over to the Webtrends domain very soon, for now, please see my post on the Webtrends blog for my thoughts

Read more

Eric Head


Senior Director of Business Development, Foresee Results

Not Quite Riding Off Into the Sunset

August 4th, 2009

Topics: Optimization

Each Open Campaign partner gets a week when their content is the featured content and ours is drawing to a close. We’ve tried to fill you in on what we do and how we do it. What have we missed? We’ll be back intermittently to fill you in on how the survey collection is going.

Read more


Senior Solutions Engineer

Now available: Webtrends Analytics 9

August 4th, 2009

Topics: Innovation

Today we announced and launched Webtrends Analytics 9, the most significant set of advances in user experience and data integration in our 15+ year history.  Webtrends Analytics 9 is comprised of three primary feature areas: Insight Interface: No Instructions Necessary To compliment our powerful analytics engine, we’ve added a new interface called Insight. The new Analytics

Read more

Jascha Kaykas-Wolff


Former VP of Global Marketing, Webtrends

Something new at Webtrends

August 4th, 2009

Topics: Measurement

It’s not often when you have the opportunity to be a part of something professionally sound and personally inspirational. There is something special happening at Webtrends right now that brings business and personal together. It’s the culture here, the focus on the customer, the innovation, the risk taking. Since joining in November of last year

Read more

Billy Shih


Former Senior Optimization Analyst, Webtrends

Joining the Webtrends team, a Widemile perspective

August 4th, 2009

Topics: Company News

For those of you who aren’t familiar with Widemile, here’s a quick, simplified introduction:  Widemile was a Seattle based, technology marketing company, working at developing the best optimization technology on the market, called Widemile Optimize.  If you’ve heard of a/b testing and multivariate testing, that’s what our technology does and that’s what my expertise is

Read more

Delivering on a promise

August 4th, 2009

Topics: Measurement

Just two weeks from now, August 18 to be exact, it will have been a year since I took the helm of Webtrends. I have to admit that there have been some changes in me personally over that period of time. I now have much larger bags under my eyes and I no longer giggle

Read more


Former Creative Director of Design Lab, Webtrends

A New User Experience, Part 4 (of 5): Web Standards Architecture

July 31st, 2009

Topics: Measurement, Optimization

In the 1981 documentary “Vernon, Florida” by Errol Morris, there is the following joke… Two sailors are looking out at the ocean. First sailor says, “That’s a lot of water out there.” The second sailor responds, “Yeah, and that’s just the top of it.” That is how I feel about web standards. What you see

Read more