Delivering on a promise

August 4th, 2009

Topics: Measurement

Just two weeks from now, August 18 to be exact, it will have been a year since I took the helm of Webtrends. I have to admit that there have been some changes in me personally over that period of time. I now have much larger bags under my eyes and I no longer giggle

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Former Creative Director of Design Lab, Webtrends

A New User Experience, Part 4 (of 5): Web Standards Architecture

July 31st, 2009

Topics: Measurement, Optimization

In the 1981 documentary “Vernon, Florida” by Errol Morris, there is the following joke… Two sailors are looking out at the ocean. First sailor says, “That’s a lot of water out there.” The second sailor responds, “Yeah, and that’s just the top of it.” That is how I feel about web standards. What you see

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Eric Head


Senior Director of Business Development, Foresee Results

The Web Analytics Ecosystem

July 31st, 2009

Topics: Optimization

We see online satisfaction as fitting into a Web Analytics Ecosystem (defined in part by Eric Peterson in this white paper). No matter what you’re doing, the customer should be at the center. Which of these aspects of the ecosystem do you think are your biggest strengths and which are your biggest challenge?

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Director, Social Products

We acquired Widemile; a leader in multivariate testing, optimization, and targeting

July 30th, 2009

Topics: Company News

We are proud to announce that the ink has dried on a definitive agreement to acquire Widemile, which adds world-class multivariate testing and site optimization to our arsenal of customer intelligence technologies and services. The combination produces an unmatched analytics and optimization platform giving our customers an even greater advantage in the marketplace. For us,

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Elizabeth Robillard


Former Director of Agency Programs, Webtrends

Voice of the Customer with Behavior of the Customer

July 30th, 2009

Topics: Optimization

I love Foresee Results data. They are able to capture valuable customer input about the visitor experience on our site and provide me and my team with concrete data that helps us make the site better. What we have to remember as we evaluate customer feedback is that what we say and what we do

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Eric Head


Senior Director of Business Development, Foresee Results

This is How We Do It

July 30th, 2009

Topics: Optimization

In the last two posts, Larry and I told you a little bit about what we’re doing for the Open Campaign, but I wanted to explain a bit about how we do it. We use a methodology created by an economist at the University of Michigan that shows that increasing customer satisfaction makes customers more

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Billy Shih


Former Senior Optimization Analyst, Webtrends

Sharing a real test start to finish

July 28th, 2009

Topics: Trends

Webtrends is hosting a completely transparent marketing campaign, called The Open Campaign.  In the campaign, Webtrends and a few partners, including Widemile, are conducting their various specialties and sharing the results with the public.  The idea is to let you all learn about all the great marketing technologies out there and how it ties together

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