Sandra Elliott
Director, Education Services

The Real Value of Analytics Training

December 2nd, 2008

Topics: About

When I was asked to join the WebTrends blog, I was excited but also a little nervous.  The level of expertise within this particular author-crowd is extensive and while I’ve been in the industry for a decade, I’ve only been with the company since June!  What could I possibly have to add to their insights

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Derek Fine
Senior Solutions Engineer

WebTrends Connect Seminar Series: It’s a Wrap!

November 26th, 2008

Topics: About, Partners

Thanks to the more than 500 of you who came to one of the WebTrends Connect seminars during our 7-city US tour over the past three weeks.  Aaron, Barry, and I had a great time representing WebTrends and connecting with you.  Many thanks as well to our partners Teradata, Stratigent, and Rosetta for speaking along with us at the events.  All three

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David Stewart
Creative Director, Design Lab

Running with Data: How Data Can Motivate

November 25th, 2008

Topics: About, Innovations, Optimization

The sun is out, a few clouds dot the sky, and crisp fall air fills my lungs as I loop Portland’s Willamette river between the Hawthorne and Steel bridges. Lactic acid nips at my quads and my calves threaten to revolt with strain, but there are lots of things to distract me from any weak

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April Moore
Former Senior Strategic Analyst, Webtrends

Beyond Implementation: Trusting the Data

November 17th, 2008

Topics: Digital Marketing, Optimization

Web marketers and analysts want the most accurate data possible, but even in a perfect implementation, web data will be far from perfect. In this post, WebTrends consultant April Moore discusses the dangers of over-analyzing individual numbers and offers some tips for keeping everyone in your organization focused on the big picture.

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Michael Cook
Former Director, North America Consulting Services, Webtrends

View From Professional Services: Measuring Blog Engagement

November 17th, 2008

Topics: Optimization

One of the best parts of my job is talking to customers about their current business challenges.  Most of them agree that the age of one way online communication is dead.  Website visitors no longer want to be talked at, they want to have online conversations.  These conversations take a number of types, but blogs

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April Moore
Former Senior Strategic Analyst, Webtrends

Beyond Implementation

November 14th, 2008

Topics: Digital Marketing, Optimization

April Moore introduces her series of blog posts on the subject of managing analytics data to drive long-term improvement and web channel decision making.

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Billy Shih
Former Senior Optimization Analyst, Webtrends

Are your visitors telling you if you’re getting hotter or colder?

November 13th, 2008

Topics: Methodology, Testing

In elementary school, I played the game Hot or Cold in class.  The rules of the game are simple: One child is picked as the “searcher” and leaves the room The class collectively chooses an object in the room, like a marker or eraser, for the searcher to find Once the object is selected, the

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