Director, Social Products

Are Your Analytics Out of Shape?

June 25th, 2009

Topics: Measurement

Brian Agranoff, founder and principal analyst for ACR Analytics joins us this week as a guest blogger. ACR is one of Webtrends solutions partners and prides itself in doing the analytics “heavy lifting,” so marketers who don’t possess web analytics experience can focus on strategy, messaging and customer experience and other areas. I recently embarked on

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Former VP Business Development + General Counsel, Webtrends

Our Thoughts on Web 2.0 Cookie Transparency and Control

June 24th, 2009

Topics: Measurement

Webtrends applauds President Barack Obama’s Administration and its use of Web 2.0 technology to promote the democratic ideals of this nation.  More can be done, however, to help citizens better understand the technology that drives Web 2.0 and the privacy controls that can and should be used to protect or limit use of personal information

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Director, Social Products

Radian6 integrates Webtrends and Salesforce data

June 24th, 2009

Topics: Measurement, Trends

+ + As I type this, I am getting ready to attend Radian6’s Rock Stars of Social CRM event. I’m excited for this event because they are announcing an integration with Webtrends and Salesforce. This is a big moment because it is the first vendor driven integration of social media monitoring, analytics, and a CRM,

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Michele Warther


Former Director of Marketing + Community, Webtrends

2009 WAA Standards Part Two: Ask Your Vendor Responses

June 23rd, 2009

Topics: Company News

Yesterday’s post talked about the updated WAA Term and Definitions (3 more than 2007 – total of 29) for 2009. New this year is an “Ask Your Vendor” area which is highlighted below. A PDF verison of the complete compliance and questions is available for download. Ask Your Vendor responses: Are Flash and other Rich

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Michele Warther


Former Director of Marketing + Community, Webtrends

2009 WAA Standards Part One: Definitions Compliance

June 22nd, 2009

Topics: Measurement

Last month the WAA Standards Committee released the updated WAA Term and Definitions (3 more than 2007 – total of 29) for 2009 along with a call to analytics providers to publish their compliance matrix publically. A new area added this year is a series of questions to “Ask Your Vendor” which we’ll be posting tomorrow as part two (along with

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Billy Shih


Former Senior Optimization Analyst, Webtrends

Rules for a successful multivariate test (Billy’s Optimization Guide Part 3)

June 16th, 2009

Topics: Innovation, Optimization

If you missed it, see Part 1 (A/B Split Testing) and Part 2 (Multivariate Test Basics). With the basics of part 2 down, it’s time to start designing a multivariate test.  Every optimization project has different challenges and goals, luckily though, there are a few rules that apply to every multivariate test design.  These rules

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Jascha Kaykas-Wolff


Former VP of Global Marketing, Webtrends

Look left!

June 15th, 2009

Topics: Measurement

I wish that someone reminded me of that before I headed to the UK this past week to meet with the Webtrends EMEA team. In the United Kingdom, when you step into the street with only having checked to your right for oncoming traffic, there’s a good chance you’ll have an eye-opening experience. My pedestrian

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