Colin Crook


Webtrends Alumni

Voce and Webtrends: Partners in Open Communications and Open Marketing

July 20th, 2009

Topics: Clients & Partners

At Voce we work with Webtrends to help build brand awareness around various marketing campaigns(ahem, like this one), and overall corporate identity, through content creation and community engagement. This spans the public relations, analyst relations, and social media landscapes. We call it integrated communications and it’s a big part of marketing today. This doesn’t mean of course we

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Former Strategic Business Analyst, Webtrends

Let Me Tell You About Organic Search

July 20th, 2009

Topics: Optimization

I am very fond of an open process where the team and community openly collaborate on projects. The Open Campaign is a very exciting project for me and this is what I love about working at Webtrends, these amazing opportunities to stretch and grow. I hope we are able to communicate and discuss back and

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Director, Social Products

One week until the Internet Strategy Forum

July 16th, 2009

Topics: Company News

We’re a week away from the 6th annual Internet Strategy Forum Summit. Webtrends is proud to be a Partner Sponsor for this premier event. This year’s list of keynote speakers includes: Jeremiah Owyang, Sr. Analyst Social Media, Forrester Katherine Durham, VP of Marketing Imaging&Printing, Hewlett-Packard Johan Jervoe, VP of Creative & Digital Marketing, Intel Sheila

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Director, Social Products

Initial campaign results from our MAX ad

July 14th, 2009

Topics: Measurement

Social media is changing the way businesses connect with markets. Conversations take place where the participants choose and are often spread across multiple sources. Pulling the conversation together in order to make informed, engagement decisions is at the heart of marketing’s challenge in this new media landscape. To demonstrate how Webtrends Social Measurement helps with

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Billy Shih


Former Senior Optimization Analyst, Webtrends

Optimizing registrations: Taking a look at Picnik

July 13th, 2009

Topics: Innovation, Optimization

A huge part of doing optimization well is knowing what to test (put garbage in, get garbage out), so keeping up with good design philosophy is extremely valuable.  While brushing up on web design, I came across a Smashing Magazine article on UI design trends by Janko Jovanovic.  He uses a lot of great examples

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Former Director of Mobile Analytics, Webtrends

Data Collection API – Tracking for Point of Sale, Mobile, Video Consoles and More!

July 9th, 2009

Topics: Innovation, Measurement

I am very pleased to announce the launch of a market-leading data collection capability for Webtrends. The addition of this API to our capabilities is another example of why Webtrends is the most powerful, open and elegant solution in the industry. Keeping with our commitment to gather your feedback and deliver the most relevant of

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Director, Social Products

Campaign update on our MAX ad

July 6th, 2009

Topics: Company News

Last Friday we launched an ad campaign on the MAX posing the question “Should cyclists pay a road tax?” We tracked a significant amount of conversation in a short period of time. In fact, it was much more conversation than we had anticipated and agreed with Thom Schoenborn it would be better to get results

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