Jascha Kaykas-Wolff


Former VP of Global Marketing, Webtrends

How was Engage for you?

April 8th, 2009

Topics: Digital Marketing

It was a great pleasure for the Webtrends staff and myself to host our customers, partners, and media at Engage 2009. Many thanks to our speakers and sponsors for making this event fun and informative to attend. Our minds are already swirling with plans for next year’s event! While this one is fresh in everyone’s

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Director, Social Products

Engage day 1 wrap up

April 8th, 2009

Topics: Buzz, Events

Opening day for Engage started off strong with news of our partnership with Radian6 and expansion of our Open Exchange program. For those of you who were unable to make it, we pulled together photos, videos, tweets, and coverage from the event to get you up to speed on what all of the buzz was

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Director, Social Products

Buzz from Twitter 2 hours into Engage 09

April 7th, 2009

Topics: Buzz, Events

A couple of hours into our customer conference has Twitter a buzz with news. You can scroll through the many pages on Twitter using this search. Below are a couple of choice tweets: From Forrester social media analyst jowyang: Partnership: Webtrends gets on the social bandwagon and partners with Radian 6 http://bit.ly/WTR6 Radian6 actually has

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Director, Social Products

Make the most of Engage

April 6th, 2009

Topics: Events

Engage starts tomorrow! It’s finally here: The WebTrends Engage 2009 customer conference at the Red Rock Casino and Hotel in sunny Las Vegas! We are very excited to host our customers, media, and other attendees over the next few days as we share updates about the future and gather insights from all of you. If

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Former Director of Mobile Analytics, Webtrends

Debunking Sentiment : NLP or A Turk?

April 6th, 2009

Topics: Digital Marketing

Sentiment comes up more and more in the conversation about social media measurement as the demand for insight in this arena increases. What savvy marketer doesn’t want to understand the sentiment of their audience? With the rise of social media, the voice of the consumer has more venues to be heard than ever before. Marketers

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Jascha Kaykas-Wolff


Former VP of Global Marketing, Webtrends

Twitalyzed in Portland

April 3rd, 2009

Topics: Digital Marketing

I read Silicon Florist, Rick’s Turoczy’s blog. I’d highly recommend it if you haven’t checked it out. Yesterday I stumbled onto a post about  Eric Peterson’s Twitalyzer and a geo mapping it has done to call out PDX twitter influencers. You can read the post here: http://siliconflorist.com/2009/04/02/twitalyzer-top-100-twitter-types-in-portland-by-influence/ It was cool to be on the list

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Former Senior Strategic Analyst, Webtrends

Beyond Implementation: Overcoming Hurdles to Change

April 3rd, 2009

Topics: Buzz, Digital Marketing, Optimization

Unanticipated obstacles and push-back from within your own organization can kill a web analytics program before it even gets started. This article discusses ways to identify and counter potential obstacles in advance and turn potential stumbling blocks into opportunities for moving your company further along the path to becoming a data-driven organization.

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