Jascha Kaykas-Wolff


Former VP of Global Marketing, Webtrends

ouch…is something wrong with my analytics or the internet or something this morning?

May 14th, 2009

Topics: Digital Marketing

The freely available Google Analytics service has been wonderful for the Analytics Industry. It has made analytics accessible to nearly everyone whom has a website. Unfortunately, today, widespread reports indicate an international outage for Google Analytics, Gmail and possibly more services. This outage has serious impacts on websites around the world and the businesses they

Read more

Bruce Kenny


EVP, Technology + Hosted Ops

Unfettered Data Access – what does it really mean?

May 13th, 2009

Topics: Digital Marketing

Having access to one’s own data seems a pretty simple concept. Yet many companies, who are entrusted with their customer’s data, make it challenging for their customers to actually get their data in a reliable and usable manner. Some of the reasons cited are technical such as architectural limitations or lack of sufficient infrastructure that

Read more


Former Creative Director of Design Lab, Webtrends

A New User Experience, Part 3 (of 5): Design

May 13th, 2009

Topics: About, Innovations, User Experience

In the previous two articles*, I introduced the newly redesigned Webtrends custom tracking-code creation tool called Tag Builder and then provided some background into the user centered design methodology, Paper Prototyping, used to construct the flow of the application. In this post, I will highlight the most significant design improvements that defined the new look

Read more

Jascha Kaykas-Wolff


Former VP of Global Marketing, Webtrends

Why the Google Analytics API is good for the industry and Webtrends

April 24th, 2009

Topics: Digital Marketing

At Webtrends, we’re excited about the announcement of Google Analytics public beta for their Data Export API.  Why would we be excited?  It’s simple really, because we understand that value is derived not solely from the data, but the insights you get from this data that lead you to action.  Action enabled through integration of

Read more


Former Creative Director of Design Lab, Webtrends

A New User Experience, Part 2 (of 5): Paper Prototyping

April 22nd, 2009

Topics: User Experience

With the recent release of Tag Builder 3.0, the User Experience initiative has been made visible.  In the previous article*, I introduced the new Tag Builder with a brief overview.  In this article, I will walkthrough the user centered design approach that grounded the new design, Paper Prototyping. There is a good chance that if

Read more