Michele Warther


Former Director of Marketing + Community, Webtrends

2009 WAA Standards Part One: Definitions Compliance

June 22nd, 2009

Topics: Measurement

Last month the WAA Standards Committee released the updated WAA Term and Definitions (3 more than 2007 – total of 29) for 2009 along with a call to analytics providers to publish their compliance matrix publically. A new area added this year is a series of questions to “Ask Your Vendor” which we’ll be posting tomorrow as part two (along with

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Billy Shih


Former Senior Optimization Analyst, Webtrends

Rules for a successful multivariate test (Billy’s Optimization Guide Part 3)

June 16th, 2009

Topics: Innovation, Optimization

If you missed it, see Part 1 (A/B Split Testing) and Part 2 (Multivariate Test Basics). With the basics of part 2 down, it’s time to start designing a multivariate test.  Every optimization project has different challenges and goals, luckily though, there are a few rules that apply to every multivariate test design.  These rules

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Jascha Kaykas-Wolff


Former VP of Global Marketing, Webtrends

Look left!

June 15th, 2009

Topics: Measurement

I wish that someone reminded me of that before I headed to the UK this past week to meet with the Webtrends EMEA team. In the United Kingdom, when you step into the street with only having checked to your right for oncoming traffic, there’s a good chance you’ll have an eye-opening experience. My pedestrian

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Jason Widup


Former Director - Digital Marketing Optimization, Webtrends

Maturing a Digital Marketing Maturity Model (DM3)

May 26th, 2009

Topics: Measurement, Optimization

Hi there everyone – it’s been a while since I last posted. We’ve been head’s down working on a Digital Marketing Maturity Model (a.k.a. DM3) that we unveiled during eMetrics in San Jose.  We released a draft of the model and are currently in the process of collaborating with industry influencers and practitioners, gathering feedback

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Michele Warther


Former Director of Marketing + Community, Webtrends

Need Information? We Need You!

May 15th, 2009

Topics: Company News

One of the challenges Webtrends staff and customers share is navigating through reams of information, both current and legacy. With many hundreds of book pages and help topics, sometimes searching for a simple concept or a feature explanation can turn into a crazy scavenger hunt through old printed manuals, saved PDFs, online customer center, and

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Jascha Kaykas-Wolff


Former VP of Global Marketing, Webtrends

ouch…is something wrong with my analytics or the internet or something this morning?

May 14th, 2009

Topics: Measurement

The freely available Google Analytics service has been wonderful for the Analytics Industry. It has made analytics accessible to nearly everyone whom has a website. Unfortunately, today, widespread reports indicate an international outage for Google Analytics, Gmail and possibly more services. This outage has serious impacts on websites around the world and the businesses they

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