Michael Wilson


Sr. Director, Product Management

Focus on travel: Webinar illuminates the complex shopping journey

September 24th, 2014

Topics: Optimization

We recently hosted a webinar in partnership with PhoCusWright called “Connecting With Today’s Online Leisure Travel Shopper.” More than 400 people registered, and I enjoyed reading some of the pre-event questions that were submitted by participants. What those questions tell me is that travel organizations are mature in their understanding of measurement and optimization of

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Max Spector


Product Marketing Manager

ExactTarget customers offered a taste of in-the-moment data

September 23rd, 2014

Topics: Optimization

I don’t think I’m the outlier when I say I prefer a personalized experience no matter where I happen to be. Just yesterday, I arrived at my hotel for the ExactTarget Connections user conference, presented my identification at the desk, and was greeted with, “Welcome to the Hilton Indianapolis Hotel & Suites, Mr. Spector.” That

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Michael Wilson


Sr. Director, Product Management

Bankers are data-driven – at least when they can be

September 16th, 2014

Topics: Optimization

Outside the walls of banks and credit unions, most of us live in a happy place of data sharing, data lookups, APIs, SDKs and Javascript tags that feed us more data than we can use. We struggle with how to restrain ourselves from collecting that which we don’t need by focusing only on the data

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Steve Earl


Sr. Director, Product Marketing

Making Sense out of Numerous Analytics Options in Today’s World of Big Data

September 11th, 2014

Topics: Featured, Measurement

What does it take to provide enterprise-class analytics? With the availability of Big Data technologies, it seems the barrier to entry for vendors into this market has dropped, producing more choices than ever before. This can be very confusing for any company. In the many conversations I have had over the years with both companies

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Max Spector


Product Marketing Manager

New technologies are changing the face of personalization

September 10th, 2014

Topics: Measurement

Recently, I presented at Marketo’s Marketers First virtual conference on the topic of new opportunities for marketers to provide integrated digital experiences. My session discussed the evolution of digital marketing and how new technologies have opened the door to real-time access to the customer journey across digital channels and devices – allowing for the creation

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John Fleming


EMEA Marketing Director

Get personal to avoid becoming “brand spam”

September 4th, 2014

Topics: Featured, Measurement

We recently commissioned a survey of 2,000 British consumers to find out more about their habits and opinions when it comes to email marketing. What we found is that spam is driving them mad – even though many of those emails are from brands they actually like. The research revealed that the average Brit has

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