Steve Earl

Director Product Strategy

Making Waves: Webtrends positioned as a leader in Forrester report

May 13th, 2014

Topics: Analytics, Featured, Optimization, Solutions

This year, Forrester Research named Webtrends as a leader in the Forrester Wave: Web Analytics, Q2 2014 report. This is the fifth time Webtrends has been positioned as a leader in web analytics by Forrester. The report evaluated six web analytics vendors based on 75 criteria, including current offering, strategy and market presence. Webtrends was

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Liz Martin

Senior Director, Marketing & Communications

Movin’ on up to the Big Pink

May 6th, 2014

Topics: Featured

What stands tall in downtown Portland, is a burgeoning hub for technology companies, and is built of Spanish granite and Pittsburgh Plate Glass? If you guessed the U.S. Bancorp Tower, also known as the “Big Pink,” you’re right. It’s also the new home of the Webtrends headquarters. Following a $15 million building renovation, we have

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Michael Wilson

Sr. Director, Product Marketing - Optimize

Taking the Customer Experience All the Way to the Bank

April 30th, 2014

Topics: Digital Marketing

Earlier this week, we were down in Miami at NetFinance, a multi-channel marketing conference targeted specifically at financial institutions. During the show, we met with banks and various financial institutions to identify their struggles and provide suggestions on how to help them better understand their online customers. Online banking and financial services are industries that

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Loren Johnson

Senior Product Marketing Manager

Webtrends at SharePoint Conference 2014

March 27th, 2014

Topics: Featured, SharePoint

Microsoft’s SharePoint Conference (SPC) 2014 has come and gone, and those of us who attended from Webtrends can report a great event all around. Not only were there more than 10,000 SharePoint enthusiasts at the event, but there were more than 170 Microsoft partners, including Webtrends, and many of our closest allies and friends. Spread

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Michael Wilson

Sr. Director, Product Marketing - Optimize

The Digital Strategy Maturity Curve

March 19th, 2014

Topics: Digital Marketing, Digital Measurement

Brands in all stages come to us with questions on how to improve their strategy and overall customer experience. Some brands are starting out with basic webs analytics, while others are optimizing across multiple channels and seeing data about their customers in real-time. Each stage requires a different level of strategy and accompanying technology, but it doesn’t stop there.

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Stacia Secreriat

Digital Marketing Manager

Run test, run! How long should your tests run to be impactful?

February 26th, 2014

Topics: Digital Marketing

Congratulations! You’ve done the tough work of putting together a killer test. You’ve met with your team to determine KPI’s, thoughtfully crafted a hypothesis, and put in the design and development legwork to launch your test. Now it’s running, and you want to make sure it yields the most effective results. It’s important to let

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