Mike Ricci
VP – Digital/Solutions Marketing

Forrester Forum, Part 2: Understanding Mobile Measurement

April 24th, 2013

Topics: Digital Marketing, Events, Featured, Mobile Measurement

In my first post recapping key content presented at the recent Forrester Forum for Marketing Leaders, I highlighted the event’s focus on Mobile as the future for digital marketers and consumers. In this post, I will discuss another consistent theme that was presented – that is, the importance that mobile measurement must take going forward.

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Karen Wood
Sr. Solution Marketing Manager

Across Online Shopping Sites, Customers Are Customers

April 23rd, 2013

Topics: Conversion Optimization, Optimization, Perspectives, Site Optimization, Testing

I’ve discovered – surprisingly – that customer needs don’t vary that widely from industry to industry. The way each industry meets these needs can be unique and specialized; but no matter how you slice it, customers are customers.

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Mike Ricci
VP – Digital/Solutions Marketing

Forrester Forum 2013: Mobile IS the Future

April 23rd, 2013

Topics: Digital Marketing, Events, Featured, Mobile

Mobile represents the future and marketers can ignore it at their own peril. There’s a huge mobile mind shift underway and the brands that understand this are positioned well to succeed.

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Stacia Secreriat
Digital Marketing Specialist

Mess with Success: The Case for Revisiting Solutions that Work

April 22nd, 2013

Topics: Conversion Optimization, Digital Marketing, Featured, Online Testing

In combination with the wording and style changes we made to our existing button, we had a winning combo. Overall we were able to see a 205% lift within two weeks, and that lift has held steady in the weeks since we’ve implemented the test winners as our new site defaults.

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Tom Waterfall
Director of Optimisation Solutions, EMEA

Conversion optimisation in an increasingly internationalised online world: part 2

April 19th, 2013

Topics: Conversion Optimization, Digital Marketing, Perspectives

Staying on-brand is important for companies. Delivering a tailored experienced to visitors by market is also important. Finding a balance between the two is a common challenge for internationalised companies.

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John Lee
Marketing Programs Manager

How a Hashtag and Shiny Shoes Brought B2B Social to Life at #SESNY

April 18th, 2013

Topics: Digital Marketing, Events, Social

Even the craziest ideas can deliver real ROI in social media.

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John O'Toole
SEM Manager

10 Tips for Getting Started as a Social Business

April 17th, 2013

Topics: Social, Social Optimization

It takes time, planning and resources to get started and to “do Social” well. I’ve compiled important guidelines for beginners, based on what we see works best for our customers and best practices in social media in general.

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