Jeff Seacrist


VP of Product Management

New data opportunities abound for banks and other financial institutions

September 30th, 2014

Topics: Optimization, Solutions

Financial institutions have massive amounts of customer data available to them today, which offers the foundation for creating personalized, relevant experiences for their customers. But all this data can be overwhelming. It’s imperative to have an analytics strategy in place to identify genuine customer insights and implement marketing tactics based on that information. I recently

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Jean-Marc Krikorian


SR. Director of Partner Sales

Back from SPTechCon with a brain full of SharePoint

September 25th, 2014

Topics: Measurement

SPTechCon 2014, just held in Boston, focused on “To Cloud or Not to Cloud?” when it comes to Microsoft SharePoint and Office 365). In other words, a challenge that many organizations still face is whether SharePoint should reside solely On-Premises, solely in the Cloud, or a combination of the two (e.g. Hybrid). The decision to

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Michael Wilson


Sr. Director, Product Management

Focus on travel: Webinar illuminates the complex shopping journey

September 24th, 2014

Topics: Optimization

We recently hosted a webinar in partnership with PhoCusWright called “Connecting With Today’s Online Leisure Travel Shopper.” More than 400 people registered, and I enjoyed reading some of the pre-event questions that were submitted by participants. What those questions tell me is that travel organizations are mature in their understanding of measurement and optimization of

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Max Spector


Product Marketing Manager

ExactTarget customers offered a taste of in-the-moment data

September 23rd, 2014

Topics: Optimization

I don’t think I’m the outlier when I say I prefer a personalized experience no matter where I happen to be. Just yesterday, I arrived at my hotel for the ExactTarget Connections user conference, presented my identification at the desk, and was greeted with, “Welcome to the Hilton Indianapolis Hotel & Suites, Mr. Spector.” That

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Michael Wilson


Sr. Director, Product Management

Bankers are data-driven – at least when they can be

September 16th, 2014

Topics: Optimization

Outside the walls of banks and credit unions, most of us live in a happy place of data sharing, data lookups, APIs, SDKs and Javascript tags that feed us more data than we can use. We struggle with how to restrain ourselves from collecting that which we don’t need by focusing only on the data

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Steve Earl


Sr. Director, Product Marketing

Making Sense out of Numerous Analytics Options in Today’s World of Big Data

September 11th, 2014

Topics: Featured, Measurement

What does it take to provide enterprise-class analytics? With the availability of Big Data technologies, it seems the barrier to entry for vendors into this market has dropped, producing more choices than ever before. This can be very confusing for any company. In the many conversations I have had over the years with both companies

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Max Spector


Product Marketing Manager

New technologies are changing the face of personalization

September 10th, 2014

Topics: Measurement

Recently, I presented at Marketo’s Marketers First virtual conference on the topic of new opportunities for marketers to provide integrated digital experiences. My session discussed the evolution of digital marketing and how new technologies have opened the door to real-time access to the customer journey across digital channels and devices – allowing for the creation

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