Jeff Seacrist


VP of Product Management

Talking to the CMO: Leverage real-time data for success

September 2nd, 2014

Topics: Digital Marketing

Chief marketing officers are under more pressure than ever before to show the quantifiable results of interactions with customers online. To do so, they need to truly understand their customers, the buying process and the role of the different touchpoints in driving conversions. In a recent conversation with the Argyle Journal, I offered my thoughts

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Chris Mann


Product Marketing Manager

Four Things Brands Can Learn About User Experience from the ALS Ice Bucket Challenge

August 28th, 2014

Topics: Digital Marketing

  I’m sure by now you’ve probably wondered when the #ALSIceBucketChallenge will stop dominating your news feed. Everyone from Tim Cook to Taylor Swift has participated in the viral movement raising millions for amyotrophic lateral sclerosis (commonly known as ALS or Lou Gehrig’s disease) research. No matter what you might think about the campaign, the

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Michael Wilson


Sr. Director, Product Management

A Travel Buyer’s Journey

August 26th, 2014

Topics: Digital Marketing, Featured

PhoCusWright, a market research company that focuses on the travel industry, recently completed a survey about the online research and booking tendencies of travelers. They found a number of interesting statistics – many of which are highlighted here. One area of the research that really jumped out to us here at Webtrends is the use

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John O'Toole


Senior Performance Marketing Consultant

Client Success: LBM gets big results in search and social marketing

August 14th, 2014

Topics: Services

This week, we published a new client success story for Legal Brand Marketing (LBM). LBM is a company that connects lawyers with individuals needing legal representation. They make many of those connections through search and social marketing and selected Webtrends to help them drive more quality leads to their member lawyers. In a nutshell, we significantly lowered

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Kathy Stromberg


VP of Marketing

The Connected Consumer

August 12th, 2014

Topics: Digital Marketing, Featured

A recent report from Vivaldi Partners classifies the ‘always on’ consumer as someone who has Internet access via three or more devices, goes online multiple times per day and accesses the Internet from at least three separate locations. While this sounds like a dream for marketers in terms of consumer accessibility, it actually makes their

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Stacia Secreriat


Digital Marketing Manager

Your website test was inconclusive – now what?

July 28th, 2014

Topics: Digital Marketing, Optimization, Site Optimization, Testing

As more and more companies implement testing programs to determine optimal website content for their customers, it’s important to understand that all tests are valuable – even the ones that don’t appear so. In a recent article on Business2Community , I explain why inconclusive tests happen and why they aren’t cause for frustration. Read the

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Loren Johnson


Senior Product Marketing Manager

SharePoint: Turning RO-Why into ROI

July 15th, 2014

Topics: Analytics, Digital Marketing, SharePoint

Many organizations use SharePoint as a one-stop shop for company collaboration, information and communication. As with any IT investment, the return must justify the expense and effort. However, most companies fail to treat it as a targeted communications solution and, rather than researching, measuring and tailoring the content to their users, SharePoint becomes a conglomerate

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