Steve Earl


Sr. Director, Product Marketing

My top tip: Avoid the tradeoff

September 3rd, 2014

Topics: Measurement, Optimization

Your customers are always on – crazy-connected, thumbs blazing and very social. During their buying journeys, they’re shuttling across channels and platforms before making that final decision of whether or not to purchase. As a marketer, your challenge is more than just capturing this avalanche of cross-platform, cross-channel data – it’s making sense of it

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Michael Wilson


Sr. Director, Product Management

Cross-channel attribution is about more than campaigns and touch points

September 3rd, 2014

Topics: Measurement

First-touch. Last touch. Everything in-between. Historically, attribution has been all about touch points. You ran a campaign across ad networks, affiliate sites, email sends and branded sites or apps. Then, you looked at the data to see which channels drove more conversions and which demographics were more responsive within each channel. If you were more

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Jeff Seacrist


VP of Product Management

Talking to the CMO: Leverage real-time data for success

September 2nd, 2014

Topics: Measurement

Chief marketing officers are under more pressure than ever before to show the quantifiable results of interactions with customers online. To do so, they need to truly understand their customers, the buying process and the role of the different touchpoints in driving conversions. In a recent conversation with the Argyle Journal, I offered my thoughts

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Chris Mann


Product Marketing Manager

Four Things Brands Can Learn About User Experience from the ALS Ice Bucket Challenge

August 28th, 2014

Topics: Measurement

  I’m sure by now you’ve probably wondered when the #ALSIceBucketChallenge will stop dominating your news feed. Everyone from Tim Cook to Taylor Swift has participated in the viral movement raising millions for amyotrophic lateral sclerosis (commonly known as ALS or Lou Gehrig’s disease) research. No matter what you might think about the campaign, the

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Michael Wilson


Sr. Director, Product Management

A Travel Buyer’s Journey

August 26th, 2014

Topics: Featured, Measurement

PhoCusWright, a market research company that focuses on the travel industry, recently completed a survey about the online research and booking tendencies of travelers. They found a number of interesting statistics – many of which are highlighted here. One area of the research that really jumped out to us here at Webtrends is the use

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John O'Toole


Senior Performance Marketing Consultant

Client Success: LBM gets big results in search and social marketing

August 14th, 2014

Topics: Optimization

This week, we published a new client success story for Legal Brand Marketing (LBM). LBM is a company that connects lawyers with individuals needing legal representation. They make many of those connections through search and social marketing and selected Webtrends to help them drive more quality leads to their member lawyers. In a nutshell, we significantly lowered

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Kathy Stromberg


VP of Marketing

The Connected Consumer

August 12th, 2014

Topics: Featured, Measurement

A recent report from Vivaldi Partners classifies the ‘always on’ consumer as someone who has Internet access via three or more devices, goes online multiple times per day and accesses the Internet from at least three separate locations. While this sounds like a dream for marketers in terms of consumer accessibility, it actually makes their

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