Stacia Secreriat
Digital Marketing Specialist

Mess with Success: The Case for Revisiting Solutions that Work

April 22nd, 2013

Topics: Conversion Optimization, Digital Marketing, Featured, Online Testing

In combination with the wording and style changes we made to our existing button, we had a winning combo. Overall we were able to see a 205% lift within two weeks, and that lift has held steady in the weeks since we’ve implemented the test winners as our new site defaults.

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Tom Waterfall
Director of Optimisation Solutions, EMEA

Conversion optimisation in an increasingly internationalised online world: part 2

April 19th, 2013

Topics: Conversion Optimization, Digital Marketing, Perspectives

Staying on-brand is important for companies. Delivering a tailored experienced to visitors by market is also important. Finding a balance between the two is a common challenge for internationalised companies.

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John Lee
Marketing Programs Manager

How a Hashtag and Shiny Shoes Brought B2B Social to Life at #SESNY

April 18th, 2013

Topics: Digital Marketing, Events, Social

Even the craziest ideas can deliver real ROI in social media.

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John O'Toole
SEM Manager

10 Tips for Getting Started as a Social Business

April 17th, 2013

Topics: Social, Social Optimization

It takes time, planning and resources to get started and to “do Social” well. I’ve compiled important guidelines for beginners, based on what we see works best for our customers and best practices in social media in general.

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Christian Ericsson
Sales Engineer

Real-time: The Alpha and Omega of Tomorrow’s Digital Intelligence

April 16th, 2013

Topics: Digital Marketing, Featured, Innovations, Streams

I truly believe that the leap in technology which Webtrends Streams represents will change things forever. It’s no longer about speeding up access to your standard web analytics reports. It’s no longer a case of looking at a report that shows number of page views per minute. We see Streams as the foundation for a new way of doing things.

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Jeff Seacrist
VP, Product Strategy

Announcing In-The-Moment Marketing: Webtrends Action Center

April 15th, 2013

Topics: Digital Marketing, Email, Featured, Streams

Today, we’re announcing an exciting new platform for in-the-moment marketing — the Webtrends Action Center. We’re also announcing the first solution built on this exciting new platform, one that will revolutionize email remarketing.

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Stacia Secreriat
Digital Marketing Specialist

Backstage Access: Behind the Scenes of a Digital Marketing Department

April 11th, 2013

Topics: Digital Marketing, Innovations, Methodology

Backstage Access was born of Webtrends’ love for all things data. We love to share campaign results internally and sometimes marvel at interesting data points. So why keep these insights to ourselves? We know you’re working on the same problems we are, so let’s join forces.

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